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Why are so many Business Leaders not online?

Posted by trinda On October - 25 - 2012

Why are so many Business Leaders not online?

I have now been in this position for 10 years and I remember when I first started with WSI and so many business owners would say “the internet is just a trend/ a fad”. I think by now we have all realized the internet is certainly here to stay and most of us in fact could not live without it.

However, when you get to the very top of companies, there is a surprising lethargy about using the online tools already available: social media. Embracing social media isn’t just a bit of fun, it is a vital way to communicate, keep your ear to the ground and improve your business.

So why are only 16% of CEOs currently participating in social media? IBM’s 2012 Global CEO Study found that most CEOs are clearly not taking social media seriously. Only one of more than 1,700 respondents had their own blog! Some are on LinkedIn, fewer on Twitter and even less on Facebook, Google+ and elsewhere on the web.

It isn’t just CEOs that can make the most of social media. Everyone within a company should be engaged in what is happening elsewhere within their business, there competition and most importantly there potential or existing customers.  Social media is a great way to do this.

Nevertheless, like all other areas of business, CEOs have the opportunity to set the bar. By ignoring social networks, they are potentially missing a great opportunity to improve and capture new business.

There are lots of business leaders utilising social media but the beauty of the web is that there is plenty of room for everyone.

If you are looking to become a digital marketing expert you can request further information about the WSI franchise Opportunity by requesting a package in the tabs above.

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