Who’s Driving the Digital Revolution
The fast-paced adoption of smartphones and other mobile devices is creating a new mobile generation that is overtaking the US and Europe in terms of demand for digital media.
Consumers in countries like Brazil are not tied to legacy media like CD’s, DVD’s and physical video games so they have been one of the quickest to embrace and adapt to new forms of media. This has created a great need for companies in Brazil and globally to embrace digital marketing.
According to the YouGov survey, commissioned by KPMG, the surging popularity of mobile devices being used for digital in these countries has created a new mobile-centric generation. “Consumers in China, Brazil and Singapore across all age groups are accessing and using media at an astonishing pace,” says Gary Matuszak, KPMG’s Global Chair, Technology, Media and Telecommunications. “They are quick to acquire hand-held mobile devices, and are incredibly receptive to all forms of information, news and entertainment from TV, internet, newspapers, magazines and radio.”
“This creates amazing opportunities for technology and media companies like WSI, as many companies are struggling to devise and understand marketing and digital plans which truly meet consumers’ vast needs for information.
“The move to digital has had a dramatic impact on how we consume music, publishing and newspapers. But we are still early in the process of a transition to digital any time anywhere availability across all media sectors,” said Paul Wissmann, Head of Media & Telecommunications, KPMG in the US. “Until on-line services can provide content — especially film and video — on all devices, including home televisions, and be as seamless and easy to use as their offline counterparts, ‘old’ and digital media will continue to co-exist.”
The opportunity in the digital landscape will continue to grow, change and be of high demand to businesses. Especially considering we as consumers cannot seem to unplug .