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Traditional Goes Digital

Posted by trinda On April - 9 - 2013

Edigaralde Cmasociados is a traditional marketing  agency in Ecuador and as times have changed in traditional advertising they saw a need to change and integrate traditional advertising and digital advertising to better service there clients. After learning about the WSI franchise opportunity and being awarded a franchise they bolted the WSI franchise on their existing business to be able to service their client’s digital needs and as a way to drive new business to their existing business and close larger ticket clients.

Shortly after their training at the Toronto headquarters they also applied and were awarded the master franchise for Ecuador to grow the market and expand the brand. They have a proven track record in traditional advertising, marketing and publishing and are excited to combine their strong business acumen with WSI’s expertise to significantly grow the WSI brand and their current agency within the region. 

 (Image: New Master Franchisees Paul Chavez, Carlos Molina and Sebastian Romero with Michael Monaghan and Ana Popovska-Jovcevska from Home Office at the new team’s headquarters.)

What is happening to the advertising agencies business around the world is nothing new. It is the same thing that happened to the travel industry, the print industry, the newspaper and magazine industries and many others, it’s called the INTERNET.

With Digital Marketing’s continued unprecedented growth, many small boutique agencies are scrambling to reclaim lost revenue from clients who have left or reduced traditional media expenditure and refocused their advertising dollars to digital.

Advertising agencies need to offer complete Digital services and solutions in order to stay relevant to their clients and get future clients. The time is now for traditional agencies to change or time will run out. Edigaralde Cmasociados saw this opportunity and need.

In addition to Ecuador, WSI also has Master Franchise Offices located in France, United Arab Emirates, Nigeria, Baltics, Qatar, Bahrain, Portugal, Brazil, Spain, Egypt, South Africa, West India, Czech Republic and Slovak Republic.

If you are looking to start your own business, bolt on digital services to your existing business or look at master opportunities you can reach out to our team for further information.

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