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Social Media Will it Pay in your Business?

Posted by trinda On May - 5 - 2011

Not so long ago, social media seemed so different and new that it was treated as a fad or trend of sorts.

While that view does  still exist to some degree today, it’s become clear to many that social media is no longer the “new thing” in marketing.

The proper way to really view social media from a small-business owner’s point of view is as more of an evolution in marketing rather than a revolution. If you do not envolve with your customers needs then someone else will.

Traditional marketing methods such as print advertising, direct mail, and public relations are still relevant forms of marketing but social media is now more a part of everyday marketing and needs to be considered at the strategic level for your marketing spend. Social media and Internet marketing can offer your business ways to generate leads online much quicker and more cost effectively with the ability to measure the actual results.

So, rather than asking yourself if you should or should not use Facebook or Twitter , the question is: “How can Facebook and Twitter help you achieve your marketing objectives?”

So What is Social Media?

Well, that’s a good question. And the complete answer could fill pages without really deliveringthe clarity that a small-business owner might desire.

So here’s the simple definition for the purpose of this education. Social media is the use oftechnology to co-create, know, like, and trust. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.

Social media, and by that I’m lumping together blogs, social search, social networking, and bookmarking presents the marketer with a rich set of new tools to help in the effort to generate new business, retain existing business and become customer centric.

As a business owner or marketer if you are still questioning if social media is relevant today then please watch this great video below then ask yourself the question again:

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