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Mobile and Social Lead the Way

Posted by trinda On May - 30 - 2013ADD COMMENTS

Mobile and Social Lead the Way According to a recent eMarketer report marketers are backing up there excitement around mobile, social and video with more ad dollars. Of the 20 major US brands surveyed by the Association of National Advertisers in March 2013, 65% said they were increasing their investments in mobile—the highest percentage of marketers upping investments in any channel studied. Marketers seem to have no hesitations about social, as 55% of respondents said they Growth in the number... (more...)

Small Businesses and Social Media

Posted by trinda On May - 28 - 2013ADD COMMENTS

While it’s hard to say “I am surprised”, a survey released  in the United States revealed that small businesses are spending more money and time on social media. Vertical Response, a provider of self-service marketing solutions, says they inquired about how much time small businesses spend on “social media activities, including finding and sharing content on popular social networks and blogging, and what tasks take the most time.” Of the 462 small businesses surveyed, 66 percent... (more...)

Understanding Internet Marketing

Posted by trinda On May - 8 - 2013ADD COMMENTS

Many businesses and professionals  alike are always trying to understand internet marketing and how everything fits together in there business. I saw this great example called the “internet marketing tree”. Not only does the tree show all of the components and possibilities but it also shows the  priorities of how internet marketing can be effective if done right. The trunk is the core of the tree just like a good website should be the core of a good company.  In the case of a... (more...)

Agencies Losing Out On Mobile

Posted by trinda On May - 7 - 2013ADD COMMENTS

Mobile Ad Spend on the Rise and many Agencies are losing revenue opportunities on Mobile. A recent post from e-marketer really shows the growth in mobile throughout the UK Mobile is getting more attention from UK agencies, even as substantial questions remain regarding certain mobile issues and trends. The Internet Advertising Bureau UK (IAB UK) found that in 2012 more than half of agencies reported spending between 6% and 20% of their digital budgets on mobile. eMarketer expects mobile to account... (more...)

The Mystery of Social Media ROI

Posted by trinda On May - 2 - 2013ADD COMMENTS

There’s still some clouds in the way when it comes to properly calculating social media ROI, but it’s worth investigating. Social media is a big part of your business’ digital marketing strategy. With all the social platforms sprouting up and taking off (Facebook, Twitter, Pinterest), the possibilities to market yourself are almost endless. A little creativity can go a long way to growing your online reputation and your ROI.  Social media  can make it  happen much faster than with traditional... (more...)

Consumers have limits on what they want to see from brands on social networks According to E-marketer this year more than half of the population in Australia will be social network users.. According to a December 2012 survey from Latitude Insights and The Social Hatch, 82% of social media users had connected with a brand via a social site. On Facebook alone, nearly three out of 10 users reported connecting with 11 or more brands. Users everywhere often connect with brands on social to get discounts... (more...)

Landing Pages and What you Need to Know

Posted by trinda On April - 22 - 2013ADD COMMENTS

Landing Page Love…6 Essential Steps You Need to Know Free Webinar on Thursday, April 25, 2013 11:00 AM – 12:00 PM EDT If landing pages are part of your online marketing strategy be sure to attend this webinar to learn some key design tips. Register: Webinar Registration PLUS, 8 CAMPAIGN KILLERS YOU CAN EASILY AVOID! In this 60-minute webinar we will outline the common mistakes businesses make when it comes to their landing pages and... (more...)

Return on Investment in Franchising

Posted by trinda On April - 22 - 2013ADD COMMENTS

Return on Investment in Franchising ROI can refer to more than simply the money , although that is definitely a big part of it. Time is a particularly hefty investment in any business, and anyone who’s even considered the process knows that the time you invest into your business can sometimes take you right past normal business hours. When someone is looking at self employment they need to understand and keep in mind that when starting a business from scratch the ROI will take quite some time and... (more...)

WSI Consultant, Madelene Wadelius, featured in Swedish web magazine We’re pleased to share a recent article, “Marketing with Social Media” in which Consultant, Madelene Wadelius discusses how and why companies need to leverage social media channels in order to engage with their customers. Madelene reveals the value of social channels like Facebook, Twitter, LinkedIn and YouTube to business owners looking to keep up with the digital environment’s rapid evolution. Here’s a short excerpt... (more...)

Be the Boss

Posted by trinda On April - 18 - 2013ADD COMMENTS

One of the best things about a being your own boss is that it offers the ability to have the freedom, control, lifestyle and income you desire. Many professionals seeking to be their own boss quite often turn to franchising as there is an already established and proven business model in place. Every franchisee is part of a family, able to draw on resources such as training, common information sources, and so forth. However, each is also a business unto itself, and a franchise owner is able to look... (more...)

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