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Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn’t always been clear; social media, mobile marketing and search marketing campaigns are always changing.  Luckily, digital marketing is still in its infancy and there’s plenty of time to get on track. Written by WSI, Digital Minds brings industry-proven expertise... (more...)

The Difference Between agencies that survive, thrive or Die (WhitePaper) Are you leaving money on the table with your clients? If all you can do is traditional marketing or make websites for your client you may be in a sinking boat like a company that defined itself as a “newspaper company” instead of a “company that delivers the news”. You may need to re-invent yourself and your business in order to stay relevant and up to the needs of businesses. Many... (more...)

Why a Franchise?

Posted by trinda On May - 14 - 2015ADD COMMENTS

Why a Franchise? Worldwide, franchising is currently riding a wave of unprecedented global growth. For the right kind of person, franchise ownership can provide the perfect vehicle for achieving financial success freedom and control. A franchise provides the opportunity to be master of your own financial destiny, while enjoying the support of an established organization and the resources it commands. Statistics vary widely on the success/failure ratio of franchised versus non-franchised start-up... (more...)

Why Are you on LinkedIn?

Posted by trinda On May - 7 - 2015ADD COMMENTS

Why Are you on Linked? I believe it is time we think a little bit differently. Don’t ignore a stranger. Imagine you are standing in the room at a networking event and a professional approaches you extending their hand to introduce themselves. Instead of shaking hands you quickly turn your back on them and walk away. Sounds crazy right, yet millions of LinkedIn users do this when they ignore invitation requests from people they don’t know on LinkedIn.  “Why would I want to accept an invitation... (more...)

Are Brazilians Ready?

Posted by trinda On April - 10 - 2015ADD COMMENTS

Retail Ecommerce Sales in Brazil to See Double-Digit Growth This Year eMarketer estimates retail ecommerce sales in Brazil will grow 11.7% in 2014 to reach $13.37 billion.While still in a relatively early stage of ecommerce development, these numbers place Brazil as the 10th largest market worldwide in 2014 ranked by retail ecommerce sales.The sheer size of Brazil’s internet space already makes it a sizable market. eMarketer estimates Brazil will have 107.7 million internet users in 2014, 37.7%... (more...)

Mobile Continues to Expand 1.75 Billion in 2014

Posted by trinda On September - 17 - 2014ADD COMMENTS

Smartphone Users Worldwide Will Total 1.75 Billion in 2014 Mobile users pick up smartphones as they become more affordable, 3G and 4G networks advance eMarketer expects 4.55 billion people worldwide to use a mobile phone in 2014. This offers a large opportunity for those providing services in the digital space. The global smartphone audience surpassed the 1 billion mark in 2012 and will total 1.75 billion in 2014. eMarketer expects smartphone adoption to continue on a fast-paced trajectory through... (more...)

Ecommerce in Emerging Markets

Posted by trinda On February - 3 - 2014ADD COMMENTS

Global B2C Ecommerce Sales to Hit $1.5 Trillion This Year Driven by Growth in Emerging Markets According to eMarketer’s latest forecasts, worldwide business-to-consumer (B2C) ecommerce sales will increase by 20.1% this year to reach $1.500 trillion. Growth will come primarily from the rapidly expanding online and mobile user bases in emerging markets, increases in mcommerce sales, advancing shipping and payment options, and the push into new international markets by major brands. Asia, Argentina,... (more...)

Mobile Expands Its Share of Worldwide Digital Ad Spend By 2017, mobile marketing will account for nearly four out of 10 global digital ad dollars. Mobile marketing is making inroads in digital ad spending throughout the world, according to eMarketer’s latest forecast of paid media ad spending worldwide and it’s growing in every region around the world. This year, eMarketer expects, 18.8% of all digital ad spending in North America will go toward mobile internet ads. By 2017, nearly half of all... (more...)

WSI takes Brazil by Storm

Posted by trinda On July - 16 - 2013ADD COMMENTS

WSI the leading Digital Marketing franchise in the world with over 1000 franchisees in 80 countries spent a week in Sao Paulo meeting with franchisees top clients, held events at the Canadian consolute and ABF. The Market in Brazil has explosive growth and with Brazil’s large population, deepening internet penetration and early embrace of social media have created one of the largest social media markets in the world. The number of social network users in Brazil continues to grow at a rapid clip.... (more...)

Digital Ad Spend in Brazil Continues to Explode According to a comScore focus report recently released which looks at trends in web usage, social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year. “The Brazilian digital landscape saw significant change in 2012 led by the strong emergence of Social Networking, in addition to increasing media consumption in terms of online video and display advertising,”... (more...)

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