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Mobile Marketing. Are you In or Out?

Posted by trinda On March - 28 - 2013

SmartPhone’s Take the Lead

According to a recent eMarketer article and study done by comSource Smartphone’s have become the mobile choice by Canadians and 15% of users make on-line purchases using there Smartphone. Ontario is the leading region accounting for 41% of that market. Surprising to some teenagers ranging in age from 13 to 17 only account for 7% of those mobile users.

People are spending more time on their mobile devices than ever before. The new world consists of buzz words like seo, ppc, geolocation, mobile sites, mobile coupon redemption and social media. By 2014 mobile should take over desktop internet usage. On average Americans spend 2.7 hours per day on there Smartphone just socializing. That is twice the amount of time they spend eating. 200 million + YouTube views occur on Smartphone’s daily.

A Smartphone acts as a gateway to mobile internet usage and as a result Smartphone’s are driving some of the biggest changes in internet activity.

The vast demand of Smartphone users is really shaping overall internet trends and as such businesses need to ensure they have a mobile ready solution for their clients.

The market still provides very few complete overall solutions and education to a business owner and as such the digital space offers much opportunity and room for growth. Many businesses who once thought the internet was a fad are slowing realizing that is they are not on-line they may not be in business 5 years from now.

 

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