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Mobile Expands Its Share of Worldwide Digital Ad Spend

Posted by trinda On August - 28 - 2013

Mobile Expands Its Share of Worldwide Digital Ad Spend

By 2017, mobile marketing will account for nearly four out of 10 global digital ad dollars.

Mobile marketing is making inroads in digital ad spending throughout the world, according to eMarketer’s latest forecast of paid media ad spending worldwide and it’s growing in every region around the world.

This year, eMarketer expects, 18.8% of all digital ad spending in North America will go toward mobile internet ads. By 2017, nearly half of all digital ad spending in North America will be on the mobile internet.

The speed at which technology changes today presents a large challenge for both a business that delivers these solutions but also the business owner that needs these solutions as it is almost impossible to keep up.

By 2017, eMarketer expects, 36.3% of digital ad spending around the world will go toward mobile formats, up from just 4.6% as recently as 2011.

Mobile spend really only represents a portion of online ad spend and it is important for a business owner to understand the real impact of digital on there business and the value it presents them.

If you have considered the option to own your own business and capitalize on the opportunity in the digital space

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