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Mobile and Social Lead the Way

Posted by trinda On May - 30 - 2013

Mobile and Social Lead the Way

According to a recent eMarketer report marketers are backing up there excitement around mobile, social and video with more ad dollars. Of the 20 major US brands surveyed by the Association of National Advertisers in March 2013, 65% said they were increasing their investments in mobile—the highest percentage of marketers upping investments in any channel studied.

Marketers seem to have no hesitations about social, as 55% of respondents said they

Growth in the number of social media users is reaching maturity in the US   Meanwhile, the mobile internet is still set to see double-digit user increases during the next couple of years.. were putting more dollars towards social media, while no advertisers reporting a decrease in social investments.

Marketers allocated 60% of their offline budget to branding vs. 42% of their digital budget. Direct response took 32% of digital spend vs. 20% of offline spending.

Business owners are really starting to understand the need for social media in there business but the majority of business still do understand how to do this.

Many small boutique agencies that offer digital marketing are finding the need to add additional services to there business to service the growing needs to there clients, to service larger ticket clients and to ultimately stay relevant and in the game. This really is a Digital Revolution

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