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Are Brazilians Ready?

Posted by trinda On April - 10 - 2015

Retail Ecommerce Sales in Brazil to See Double-Digit Growth This Year

eMarketer estimates retail ecommerce sales in Brazil will grow 11.7% in 2014 to reach $13.37 billion.While still in a relatively early stage of ecommerce development, these numbers place Brazil as the 10th largest market worldwide in 2014 ranked by retail ecommerce sales.The sheer size of Brazil’s internet space already makes it a sizable market. eMarketer estimates Brazil will have 107.7 million internet users in 2014, 37.7% of whom will make a digital purchase. This represents a market of 32.9 million consumers buying via digital channels and amounts to 36.4% of all digital buyers in Latin America.

The numbers tell a compelling story. With 199 million people, Brazil is second in population only to the United States in the Americas. Over the last decade, the country’s middle class has expanded dramatically, growing by 40 percent and now embracing more than half the population. Meanwhile, the government has spearheaded a progressive push to extend Internet access across the country, with the result that nearly 100 million Brazilians are now online. It’s estimated that up to 80 percent of the population will have Internet access by 2016.

More enlightening – in particular for businesses serving the market – is how Brazilians are using social media to inform buying decisions. 77 percent of Brazilian social media users have a positive attitude toward shopping and buying on social networks, according to a recent study by Brazilian media consultant eCRM123.

The race is already on to capitalize on an impending sea change in ad spend, notes Facebook’s Latin America sales chief, Hohagen: “This is a big country, so there’s a lot of opportunity to migrate revenue from one medium to another.”  Equally worthy of note: Brazil is expected to boost overall ad spending by $5.6 billion in the next three years, more than India, Russia or Indonesia.

Of course, it also helps that all eyes will soon be on Brazil for two of the biggest media events on the planet. The 2014 FIFA World Cup and 2016 Olympic Summer Games will put an unprecedented spotlight on Brazil, with a predictably unprecedented uptick in ad spending on social media and other channels.

Brazilians account 65+ million Facebook users second only to the US and the worlds second largest uses of Twitter. With the upcoming World cup and Olympics businesses are going to need to make some serious changes to stand out from there competition. The consumers are already online and businesses are scrambling to catch up. This creates a great revenue opportunity in Brazil for both businesses and entrepreneurs.WSI is a worldwide digital Marketing franchise that has expanded into Brazil over the last few years and the franchisees are already see a huge change in the needs of local businesses. The master franchisees are working closely with the corporate headquarters to build the local market and expand the current Google partnership to take advantage of the huge opportunity and growth in the country.

 

 

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