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From Community Banker to Business Owner

Posted by trinda On June - 20 - 2011

Eric Cook , a WSI Franchisee out of Battle Creek Michigan featured in San Francisco Business Times

Cook left the banking industry for a completely new career, but he has utilized his banking experience in his WSI franchise.

Cook spent 15 years as a community banker in Michigan before leaving his position as regional president. Now, Cook is an Internet marketing consultant, using his industry knowledge to help other banks with their online presence. Since 2007, Cook has built a steady client base, with more than 70 percent in or related to the banking industry.

“My knowledge of the sector has really helped my business grow,” Cook said. “WSI provides tons of online and digital marketing services that banks really should be using and my clients know that if it isn’t a service I provide I will be able to refer them to a company that does. I’m using my industry connections to make myself really valuable to my customers and I’ve become a digital marketing specialist in the industry.”

“I’ve always been interested in technology so when I decided to leave banking WSI offered the perfect business opportunity for me,” Cook said. “Being part of WSI gives me the best of both worlds. I can put on my bank consultant hat and leverage that experience for clients, but I also bring so much more to the table with a digital marketing and online strategy.”

Standing for “We Simplify the Internet,” WSI’s name underlines its commitment to increasing the profitability of both its customers and franchisees by delivering affordable, full-service Internet marketing solutions that work. WSI provides affordable Internet marketing solutions that include website design, development and hosting; conversion architecture; search engine optimization and marketing; target market profiling and competitive analysis; social media and marketing optimization; pay-per-click advertising campaign creation and management; web analytics; and mobile marketing.

If you are considering a transition from your current position,  looking to leave a position or finding yourself not able to find your next position perhaps a franchise might be next step to help you achieve your goals

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