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The Wall Street Institute started its business of providing English lessons in a very small office in Bogota, Colombia. They quickly decided to have an active online presence, aiming to develop a website, a massive email-based campaign and a comprehensive digital marketing strategy.

A WSI Consultant based in Colombia developed the entire online campaign and the site for them.

After only 60 days of digital marketing efforts and activities, the Wall Street Institute received a phone call from a very large oil company which employed almost 20,000 people! Wall Street Institute met with the oil company and they were selected to teach English lessons to their large group of employees. With a client of that size and caliber, Wall Street Institute definitely started their business on the right foot.

Wall Street Institute personnel said that if they were planning to pursue an appointment with the management from this oil company before they had established an online presence, they never would have been given the chance to talk. Here, a strong digital marketing strategy undeniably made the difference between a failure and a success story.

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