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Demand for Digital Grows in the UK

Posted by trinda On March - 27 - 2013

Demand for Digital Grows in the UK

According to eMarketer’s latest report the on-line retail category has been a big winner in the UK since early eCommerce days and only continues to grow despite economic concerns.

eMarketer estimates that total UK B2C eCommerce sales will grow 13.4% this year, to reach $141.5 billion.

The biggest driver of on-line retail sales growth will come from the baby boomer generation. The number of on-line buyers in this age group will continue to grow through 2016 more rapidly than any other age category .

Younger consumers may have been faster to adopt to eCommerce and have a great demand for digital but the older generations are now starting to embrace technology purchasing everything from groceries, to holidays and mail delivery items.

According to Ofcom UK consumers across all age groups spend an average £1,083 per year each on on-line shopping and 60%+ of mobile phone users in the UK own a smartphone.

Mobile marketing in the UK has created a great opportunity for businesses who have adapted and embraced mobile  as has the UK has become a gadget-obsessed nation.  This is a  market that is watching more television on-line, spending more on internet shopping and using smartphones and tablets to access the web more heavily than any of the world’s leading economies, according to new research.

The love of these devices has even seen the UK overtake Japan in mobile internet use, according to  Ofcom, which compares data across 17 countries.

If retailers want to continue to survive they need to be savvier with their marketing and start connecting the dots between the on-line and offline worlds.  If businesses regardless of their size do not have an on-line solution they face not being in business in the years to come. This offers great opportunity for those offering digital solutions to be be able to educate, deliver, impact and profit in this sector.

 

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