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Archive for the ‘WSI In the News’ Category

Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn’t always been clear; social media, mobile marketing and search marketing campaigns are always changing. 

Luckily, digital marketing is still in its infancy and there’s plenty of time to get on track. Written by WSI, Digital Minds brings industry-proven expertise to assist your business with hot strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. By grasping the trends now, your business can catch up to speed and stay ahead of the competition.

Every year, WSI holds a global conference attracting top Digital Marketing Consultants and speakers from around the world. Speakers have included partners and experts including Google and LinkedIn.

WSI is the #1 digital marketing franchise in the world with over 1000 franchise offices in 80 countries. Franchise are made up of individuals looking to be self employed and also businesses who are looking to add digital marketing to there portfolio bolting the WSI franchise into there existing business.

Partnering with some very big names in the industry and launching their first book they have catapulted to the top of the pile as the experts in the digital landscape. The recently launched book “Digital Minds – “12 Things Every Business Needs to Know About Digital Marketing” is the first of many books helping businesses learn and understand the power of digital marketing and there customers.

The book assists businesses with strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. We can literally say, we wrote the Digital Marketing book!

5000 copies were sold in the first week of release, which says it all about the quality of the content. This is being supplemented by a series of webinars which will drill down into more detail.

The book can be downloaded for free to your kindle for a limited time or purchased through amazon.

WSI takes Brazil by Storm

Posted by trinda On July - 16 - 2013

WSI the leading Digital Marketing franchise in the world with over 1000 franchisees in 80 countries spent a week in Sao Paulo meeting with franchisees top clients, held events at the Canadian consolute and ABF.

The Market in Brazil has explosive growth and with Brazil’s large population, deepening internet penetration and early embrace of social media have created one of the largest social media markets in the world.

The number of social network users in Brazil continues to grow at a rapid clip. eMarketer estimates that Brazil will have the fifth-fastest social network growth in the world this year.

Brazil and Mexico will lead Latin America for total ad expenditures, with spending reaching $20.21 billion and $4.58 billion, respectively, this year, according to eMarketer. Brazil, however, will be the undisputed engine throughout the forecast period.

With the huge opportunity in Brazil the WSI franchise headquarters is working very closely with the master franchisees in Brazil to grow the market with the right people to support the growing need for services and education to Brazilian businesses.

During the one week in Sao Paulo WSI franchisees had advanced training with President Doug Schust as well as training at the Google headquarters.

Like many global markets businesses in Brazil are looking to social media, mobile marketing and online properties to reach their existing customers and target new ones.

If you are interested in being part of the digital revolution and want to look at self employment in this high growth market as an option http://bit.ly/requestinformation

Landing Pages and What you Need to Know

Posted by trinda On April - 22 - 2013

Landing Page Love…6 Essential Steps You Need to Know

Free Webinar on Thursday, April 25, 2013 11:00 AM – 12:00 PM EDT

If landing pages are part of your online marketing strategy be sure to attend this webinar to learn some key design tips. Register:  https://www1.gotomeeting.com/register/824345448

Webinar Registration

PLUS, 8 CAMPAIGN KILLERS YOU CAN EASILY AVOID!

In this 60-minute webinar we will outline the common mistakes businesses make when it comes to their landing pages and why these can instantly kill your campaign conversions.  In addition he’ll also share 6 steps to effective landing page design that will help ensure your overall paid advertising success.

You’ll get answers to questions like:

• What marketing goals and objectives should I define before I get started?
• What do I need to consider when it comes to landing page layouts?
• How many elements should I have on my landing page?
• How do you effectively write content for landing pages?
• Am I making some common mistakes without realizing it?

In addition, by attending the webinar you’ll also receive our 25-Point Landing Page Checklist that will help you assess your current landing pages and understand where initial improvements and professional consulting may be required.

This webinar is brought to you by WSI Digital Marketing and is being presented by Chuck Bankoff. WSI has over 1000 franchisees in 80 countries.

Referral Person: Trinda Tresham

 

 

Marketing with Social Media featured in Swedish web magazine

Posted by trinda On April - 19 - 2013

WSI Consultant, Madelene Wadelius, featured in Swedish web magazine

We’re pleased to share a recent article, “Marketing with Social Media” in which Consultant, Madelene Wadelius discusses how and why companies need to leverage social media channels in order to engage with their customers. Madelene reveals the value of social channels like Facebook, Twitter, LinkedIn and YouTube to business owners looking to keep up with the digital environment’s rapid evolution.

Here’s a short excerpt from the article (translated):

“It is important to communicate with the client in the same social media that the client has choosen,   and provide good service. One should be careful not to try to sell directly. Many people need to go our courses to learn how social media can be used,” says Madelene. 

To view the full article (in Swedish) visit: http://eskilstuna.zitiz.se/naringsliv/2013/03/27/marknadsforing-med-sociala-medier__70136 

WSI has over 1000 franchisees in 80 countries. Our franchisee have a desire and passion for helping businesses and are looking to achieve greater personal success and wealth by owning there own business.

If you are looking at the opportunity to start your own business and feel passionate about digital marketing you can learn more about the franchise opportunity.

Traditional Goes Digital

Posted by trinda On April - 9 - 2013

Edigaralde Cmasociados is a traditional marketing  agency in Ecuador and as times have changed in traditional advertising they saw a need to change and integrate traditional advertising and digital advertising to better service there clients. After learning about the WSI franchise opportunity and being awarded a franchise they bolted the WSI franchise on their existing business to be able to service their client’s digital needs and as a way to drive new business to their existing business and close larger ticket clients.

Shortly after their training at the Toronto headquarters they also applied and were awarded the master franchise for Ecuador to grow the market and expand the brand. They have a proven track record in traditional advertising, marketing and publishing and are excited to combine their strong business acumen with WSI’s expertise to significantly grow the WSI brand and their current agency within the region. 

 (Image: New Master Franchisees Paul Chavez, Carlos Molina and Sebastian Romero with Michael Monaghan and Ana Popovska-Jovcevska from Home Office at the new team’s headquarters.)

What is happening to the advertising agencies business around the world is nothing new. It is the same thing that happened to the travel industry, the print industry, the newspaper and magazine industries and many others, it’s called the INTERNET.

With Digital Marketing’s continued unprecedented growth, many small boutique agencies are scrambling to reclaim lost revenue from clients who have left or reduced traditional media expenditure and refocused their advertising dollars to digital.

Advertising agencies need to offer complete Digital services and solutions in order to stay relevant to their clients and get future clients. The time is now for traditional agencies to change or time will run out. Edigaralde Cmasociados saw this opportunity and need.

In addition to Ecuador, WSI also has Master Franchise Offices located in France, United Arab Emirates, Nigeria, Baltics, Qatar, Bahrain, Portugal, Brazil, Spain, Egypt, South Africa, West India, Czech Republic and Slovak Republic.

If you are looking to start your own business, bolt on digital services to your existing business or look at master opportunities you can reach out to our team for further information.

Market Opens in India

Posted by trinda On March - 22 - 2013

Market Opens in India

India has over 150 million Internet users and by 2015 the ecommerce industry will represent 40 billion dollars; this represents a huge opportunity in digital marketing.

Just as WSI has expanded into markets like Egypt, South Africa, Brazil and many others we see the market in India as really having an untapped opportunity. As we open WSI to the Indian market with a master franchisee we have reduced the franchise fee to 29,700 USD for the first 5 franchise units successfully awarded in the market by having these units pre-purchased through the new master.

WSI is the world’s leading Digital Marketing Franchise with over 1000 franchise offices in 80 countries.

WSI is recognized as the global leader in the Digital Marketing world. As oldest company of its kind it has established itself within this industry with a reputation of exceeding its client’s expectations and delivering solutions that allow the business community to achieve their business objectives. 

With the global footprint WSI has developed coupled with its massive client base it has become a focus for many of the larger players in this industry to sit up and take notice. Companies like Google, Facebook, and Adobe just to name a few have approached WSI as they realize the potential in collaborating in a partnership relationship. They realize together we become stronger and WSI has the global reach to assist them in global markets.

As WSI continues to expand its influence many larger companies and associations are looking to WSI to not only be their provider of digital solutions but also the recognized voice and expert in the digital marketing industry.

The future for WSI has never been brighter as we continue to expand and grow our relationships. The opportunity to prosper in this industry has also never been greater as the demand for our services continue to grow exponentially. The business community realizes they are in desperate need of the right Digital Marketing solution to ensure their existence and the options are very few for them to choose from.

In awarding the WSI franchise there is key criteria that we are looking for:

  1. You need to be able to develop a relationship. This is not a business where you will walk in the door of a business provide a solution and leave. A big part of our franchisees revenue is from residual and reoccurring revenue from their existing client base.
  2. You need to understand and embrace that this is an industry where ongoing learning is a must. Technology will change; the needs of your clients will change. We will give you what you need to stay up to date but you do need to stay engaged and embracing a lifelong learning
  3. You need to have the passion for helping others. This doesn’t just mean helping business owners to have great success but collaborating within our franchise network. Franchisees share best practices, learn from each other and commonly will partner on larger projects to benefit from each other’s expertise and knowledge.

Google and Facebook Speaking in Paris

Posted by trinda On March - 21 - 2013

Google and Facebook Speaking in Paris

Excellence and Innovation is under way in Paris. Doug Schust WSI president delivered a powerful opening address before handing the stage over to Google , Acquisio and tomorrow to Facebook.

WSI franchisees from around the world have gathered together in Paris at the annual Excellence and Innovation Conference to listen to the likes of Google, Facebook, Acquisio and other WSI partners and suppliers.

As always the event is jammed packed with new technologies, ongoing learning, updates on our national accounts program, partner and supplier updates, networking events and of course we can’t forget the fun on the Seine River Cruise.

WSI has over 1000 franchisees in 80 countries and continues to be the global big chief in digital marketing. As a result of our massive global ad spend, large reach to businesses and success of franchisees many very notable organizations have been taking notice as to the opportunity to work with WSI.

WSI franchisees come from backgrounds in marketing, sales, financial, real estate, technology, business ownership and in some cases are bolting WSI onto an existing business such as an ad agency or print shop.

WSI Opens New Franchise Office in Portugal

Posted by trinda On March - 4 - 2013

WSI franchisee  announces the opening of the newest franchise office  in Portugal.

This franchise unit is operating in Gauteng, and will be operated by Jorge Felicidade and provide direct support to all enterprises of the Setúbal peninsula, looking to make the most of their online presence through a marketing strategy for the internet.

Jorge Felicidade, has almost 20 years of professional experience in Management and Information Technology. The head of the newest franchise office for WSI  Jorge Felicidade  stated that “In the current economic climate, the activity performed by a WSI Digital Marketing Consultant is a great asset to the market, by enabling lower costs and increase marketing ROI for companies. More so when the expertise provided by WSI is fully aligned with the Portuguese business – characterized mostly by SMEs and micro enterprises. “

In a tough economy or any economy businesses are looking for a way to increase there revenue by generating more revenue from there existing clients and finding ways to bring in new business. Digital Marketing provides a business a way to measure results, reach out to a larger audience and ultimately be able to create a lead generation engine.

http://www.infofranchising.pt/newsdetail.aspx?menuid=19&eid=1243

WSI End Client Testimonials

Posted by trinda On March - 4 - 2013

WSI End Client Testimonials

Every day we hear about how our franchisees change the lives of businesses.

With over 1000 franchisees around the world WSI sees a lot of testimonials from end clients but I recently came across several testimonials from different businesses in a variety of industries that really shows the diversity, need and results that a WSI franchisee can produce for a business.

WSI Digital Marketing franchisee Matt Doyle like many franchisees comes from a corporate background and with his WSI training and ongoing learning has really made an impact in many business owners lives. I saw a recent update from one of his clients in the liquor business.

“Our business in the last 6-8 month has shown double digit growth, I’d like to think that some if not all has been attributed to our email marketing and improving our website through Matt.” -Andrew Byer; Co-Owner, Tri-State Liquors

To see more end client examples and results from Matt’s franchise unit please follow the Youtube link below

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YouTube Direkt

“The role of Franchising in the Economic Recovery”.

Posted by trinda On February - 25 - 2013

“The role of Franchising in the economic recovery”.

The motto of the 1st National Franchise Association Seminar  in Portugal was “The role of Franchising in the economic recovery”.

At the 1st National Franchise Association Seminar in Portugal the reporter complemented the seminar announcement with the message that the franchising model also contributes to the creation of jobs. Interesting to note that they mentioned that there are 550 franchise brands operating in Portugal, of which 300 are National Brands, the biggest coverage is the WSI Franchise.

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WSI Master Franchisee for Portugal Sikander Jamal was featured in the 1st National Franchise Association Seminar, where the Prime Minister opened the session.

The interview talks about the market opportunity with digital marketing as there are a lot of companies with websites, but not really well structured and not really producing any results for the company.

 


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