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Demonstrate your industry expertise to your customer using Social Media.
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Engage your customers with Email Marketing and increase your customer loyalty.

Archive for the ‘Brand Credibility’ Category

How to Use Facebook for Business Results

Posted by trinda On June - 9 - 2011

Facebook is one of the very high traffic social media sites and I am always being asked how to incorporate it into a digital marketing strategy and effectively use it to drive business results. Firstly you need to decide on your social media marketing strategy and see if Facebook is a good fit for your target audience. But let’s assume you have decided to use Facebook; what are the next steps?

Marketing your business on Facebook is just like using any social media site you need to build a presence, then establish credibility and educate your potential customers.

Here are some steps to help you get the most from your Facebook marketing:

  1. It is best to keep your business profile separate from your personal page, so remember everything on your business page should be business related, you can have some fun with it but keep it professional.
  2. Make sure your pages look professional: get some help to reflect the same professional image as on your web site; use the same graphics and colors; maintain your brand image. Consider having a welcome page specifically for new visitors.
  3. Have a plan regarding what you are going to add, and what do you want the visitor to do once they find your page. Why should anyone return to your pages again? How will you react to negative comments?
  4. Create a reason for people to provide their contact details and to pass the page onto their friends, this sort of viral marketing is where Facebook excels.
  5. Remember to interact with others, you need to participate in the dialogue and be visible, keep adding fresh content, and answering questions.
  6. Provide polls or surveys to engage with your audience, ask others to share their ideas and tips.
  7. Keep everyone up to date with your latest offers and initiatives provide a good reason for them to interact with your business.
  8. Consider hiring a professional to create an app and provide it on your page. This can really make your page go viral since fans will share them with their friends, which is all adding to your visibility and credibility.

The main thing is that once you have decided to create a Facebook page for your business you need to be consistent with your efforts and contribute regularly to keep things moving. Why not share some of your ideas in the comments section here to help others utilize Facebook to attract new business.

If  you want to learn more about adding WSI to your Business or becoming a WSI Franchisee please request information here:

Advantages to Online Networking

Posted by trinda On June - 2 - 2011

Networking is a long term relationship building activity. We like to trust in the people we buy from. Traditionally networking is  done face-to-face.

Online, as with offline networking, there are many places that we can meet people. Social media groups such as Facebook, blogs and Twitter are great examples. Here you must understand the “rules of engagement”, but generally they are the same as offline; you must always be seen as professional, but authentic too.

Sometimes this is a difficult balance to achieve online, when everything is written down or recorded for playback. Digital marketing opens you up to public scrutiny. Forums, blogs and social sites have been the ruin of many a reputation online. It is important, therefore, to teach yourself and your staff the importance of acting responsibly online so as not to engage in any controversy.

After all, it’s the people who make a company, and it is also the people who can let it down. It is also important to monitor what is being said about your business online.

Although we would never suggest you stop meeting with people face-to-face, online networking does have its advantages and these are detailed below:

  • Time: travelling to and from an event can take up time in your day that could be used for working on or in your business.
  • Costs: networking groups often charge a fee. Online networking is generally free, and there are no travelling expenses to be incurred.
  • Fear: some people are a little nervous about meeting people for the first time, and online networking eliminates that completely.
  • Speed: you may be able to respond fairly quickly to a question online, because you are more likely to have all your resources at hand.

Professional Online Networking

LinkedIn is the professionals’ choice of social media, and is something that you should consider using in your business if you do not already do so. All the Fortune 500 Companies are there, and they are there for a reason. LinkedIn can be optimized for the search engines and is a great place to get introduced to people through their site. It is also a great place to pitch yourself as the expert that you are, by simply asking and answering questions. Furthermore, LinkedIn is a great place where you can showcase your testimonials; add videos, share files and more.

Connect and network with us on LinkedIn  now!

If  you want to learn more about adding WSI to your Business or becoming a WSI Franchisee please request information here:

Viral Marketing

Posted by trinda On May - 29 - 2011

In these tough economic times many business owners are looking for ways to reduce cost and improve productivity. The marketing budget is one that is looked at very carefully and although it is often targeted for reductions there may be ways of finding more cost effective ways to spread your message. Viral marketing relies on individuals to pass your message on for you, and once a campaign takes hold the word can spread very quickly indeed.

There is a potential drawback in that you are no longer in control of how the message is shared once the viral activity begins, but if you are aware of this, when you prepare your message you should not compromise your brand. Consider how the message may be perceived and make it easy to pass on for the best results.

The main things to consider when preparing your campaign are:

1. What will make your campaign interesting and original?

2. Who is your target audience and what are they interested in?

3. What can you offer that will incentivize them to pass your message along to others?

4. Try to make your message stand out and be thought provoking or funny.

5. Offer a compelling reason to have it passed on to others.

Each type of campaign has benefits and possible draw backs but think the ideas through and anticipate people’s reaction to the message.

Once the plan is in place you need to spread the word! Online video can be particularly effective, but also consider email newsletters; they are easily passed on. The reason most are not passed on is often because there is no incentive provided for the recipient to do so. Try creating a competition on Twitter or running a quiz with all correct entries qualifying to take part in a draw for a free iPad, or offer the draw for everyone that passes your message on, it is easy to track this sort of thing on Twitter.

The aim should be to have a catchy title to get everyone’s attention then make it easy and compelling to share, remember to measure your results, so that you can improve it next time. Viral marketing can be challenging to get off the ground, but once you get started, the resulting customer activity is well worth the effort.

If  you want to learn more about adding WSI to your Business or becoming a WSI Franchisee please request information here:

Each time I hear about the recognitions WSI Consultants are receiving around the globe, it’s nothing less of exciting. It’s a true testament to the leading edge digital marketing solutions that WSI provides.

The latest recognition within WSI’s active network to hit the radar was out of Dubai, UAE, for WSI Internet Franchise owner Muna Selah.

H.H. Sheikh Mohammed Bin Rashid Al Maktoum presents Muna Selah - <a target="_blank" mce_href="" href="">WSI Internet Franchise </a>owner - with a Best Business in Marketing &amp; Promotions Award H.H. Sheikh Mohammed Bin Rashid Al Maktoum presents Muna Selah – WSI Internet Franchise owner – with a Best Business in Marketing & Promotions Award

During the 6th edition of the Mohammad Bin Rashid Small and Medium Enterprise Awards for Young Business Leaders, Muna received the Best Business in Marketing and Promotions Award! And the award was presented by the Crown Prince of Dubai himself, Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum!

The SME award reflects his highness’ vision of providing an ideal growth environment to attract young business leaders and help them participate in developing the UAE business sector. Muna was one if 13 entrepreneurs recognized at the awards ceremony.

This was exciting news for the entire WSI Franchise network! On behalf of staff and WSI Consultants around the world, I’d like to congratulate Muna on her success!

For further information about the WSI Opportunity

Key Performance Indicators (KPI) are the metrics most indicative of how well your digital marketing campaign is performing. These are the big things that “move the needle”.

For example: if you have a high “Bounce Rate” (visitors come to your website and never go beyond the landing page) that is an indication that there is an issue with the relevance of your landing page to the visitor.

There is no one set of standard KPI’s for every business, it really depends on what your objectives are. For example, if you are in a service related industry, the amount of phone calls generated by your online efforts would be a primary KPI. Digging a little deeper, the length of each phone call would tell you even more. Short phone calls (under a minute) might mean that no one answered the phone and no message was left. Longer phone calls are a good indication of customer engagement.

“Time on Site” is often an indicator of how relevant and engaging your site is. “Pages Visited” may indicate if your sales funnel is set up properly. The impact of any particular KPI may not be readily obvious. It often takes some insight to look past the numbers to find their true meaning.

Key Performance Indicators are somewhat unique to each type of business, and their individual objectives, but here are a few that I consider relatively universal:

Some KPI Definitions

Visit – This is when someone visits one or more of your web pages with 30 min or less time in between page visits.

Visitor – A visitor is a person that visits your website. Visitors can be broken into 3 categories:

1. New Visitor – This is only measured once for visitors who have never been on your website before. It is different than a unique visit because a unique visit is measured over a specific period of time.

2. Repeat/Returning Visitor – This is a person who visits your website two or more times over a given period of time, this is only measured once over that given period of time.

3. Unique Visitor – A unique visitor is a person tat comes to your website for the first time during a specific window of time. Usually daily, weekly or monthly.

Conversion – Conversion is when a visitor or customer completes the action that you want them to take, for instance, making a purchase or filling out a web form.

Examples of Some Key Performance Indicators

General KPI

  • Average Time on Site – This is based on the assumption that if a person searches for a particular keyword or phrase, and they visit a page on your site, if it has relevance to what they were looking for, they will spend more time on that page than if they found information that was not very relevant to their search.
  • Page Views / Visit – This will tell you how many pages a visitor to your website views on each visit. Multiple page visits will affect this multiple times.
  • Page Views / Visitors – This is very similar to page views / visits except that it ignores the amount of visits that a specific visitor makes.
  • New Visitors / Visitors – Measures how many of your visitors are first time visitors; this is good for telling you how many new potential clients/customers are visiting your site.
  • Repeat Visitors / Visitors – Shows you how many of your visitors are returning, therefore showing you the site’s ability to attract visitors or customers back to your web site.

The Importance of KPI – Taking KPI to the Next Level

Developing the best KPI for your Internet marketing goals will allow you to measure how well your different strategies are working to positively affect your business objectives. They can give you a warning sign to let you know what is working and what isn’t working. Once you are able to determine the results from examining your KPI, you can make the important adjustments to fine tune your sites effectiveness.

KPI’s may require more analysis than meets the eye. You might want to enlist the services of a professional digital marketing specialist. Sometimes it’s just a matter of interpreting your current data, and other times actual experiments might need to be setup to measure cause and effect of incremental changes. Professional digital marketing consultants with the right tools can even do a Competitive Analysis on the KPIs of direct competitors in your industry.

For further information about the WSI Opportunity

Digital Marketing Success Story: Wall Street Insititute

Posted by trinda On May - 10 - 2011
The Wall Street Institute started its business of providing English lessons in a very small office in Bogota, Colombia. They quickly decided to have an active online presence, aiming to develop a website, a massive email-based campaign and a comprehensive digital marketing strategy.

A WSI Consultant based in Colombia developed the entire online campaign and the site for them.

After only 60 days of digital marketing efforts and activities, the Wall Street Institute received a phone call from a very large oil company which employed almost 20,000 people! Wall Street Institute met with the oil company and they were selected to teach English lessons to their large group of employees. With a client of that size and caliber, Wall Street Institute definitely started their business on the right foot.

Wall Street Institute personnel said that if they were planning to pursue an appointment with the management from this oil company before they had established an online presence, they never would have been given the chance to talk. Here, a strong digital marketing strategy undeniably made the difference between a failure and a success story.

WSI Franchisee Chuck Bankoff in California takes pride in helping businesses to generate more revenue and passion in his long term relationship with those clients to continue to guide them in there on line needs.

Chuck ‘s Client ABC Glass and Mirror has recently been feature in They are a family run business that has not only increased their revenue but has even had to hire additional staff to service their new source of revenue.

Like many small businesses, ABC Glass & Mirror, Manassas Park, Va., was looking for an affordable marketing approach in this challenging economic climate. In September 2009, the family business enlisted the help of WSIeWorks, a digital marketing firm in Capistrano Beach, Calif., to make changes to its Web site and Internet marketing plan. Since then, the company has moved quickly up the search engine rankings, increased the number of Web leads it receives, and added staff to accommodate the resulting increase in business.

To Review the entire article please click the link below:

The author is owner of WSIeWorks, a provider of digital marketing solutions for small and medium-sized businesses. Based in Capistrano Beach, Calif., he is also a WSI franchisee . If you are looking for solutions in your business please contact .

Social Media Will it Pay in your Business?

Posted by trinda On May - 5 - 2011

Not so long ago, social media seemed so different and new that it was treated as a fad or trend of sorts.

While that view does  still exist to some degree today, it’s become clear to many that social media is no longer the “new thing” in marketing.

The proper way to really view social media from a small-business owner’s point of view is as more of an evolution in marketing rather than a revolution. If you do not envolve with your customers needs then someone else will.

Traditional marketing methods such as print advertising, direct mail, and public relations are still relevant forms of marketing but social media is now more a part of everyday marketing and needs to be considered at the strategic level for your marketing spend. Social media and Internet marketing can offer your business ways to generate leads online much quicker and more cost effectively with the ability to measure the actual results.

So, rather than asking yourself if you should or should not use Facebook or Twitter , the question is: “How can Facebook and Twitter help you achieve your marketing objectives?”

So What is Social Media?

Well, that’s a good question. And the complete answer could fill pages without really deliveringthe clarity that a small-business owner might desire.

So here’s the simple definition for the purpose of this education. Social media is the use oftechnology to co-create, know, like, and trust. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.

Social media, and by that I’m lumping together blogs, social search, social networking, and bookmarking presents the marketer with a rich set of new tools to help in the effort to generate new business, retain existing business and become customer centric.

As a business owner or marketer if you are still questioning if social media is relevant today then please watch this great video below then ask yourself the question again:

embedded by Embedded Video

YouTube Direkt

Today, the digital world has permeated every aspect of our lives. From the way we spend our time to the way we spend our money, how we do business, how we interact with each other, how people buy from us and how we educate. It’s changed the way we communicate. It’s changed the way we entertain ourselves. And it’s really changed the way we seek and receive information.

This video really helps one to understand the business shift in marketing, business and communications between people and businesses.

embedded by Embedded Video

It’s a highly competitive market; business has no guarantees. Leveraging new technology and tools to diversify your portfolio will help you stay relevant. Equip your business to provide the additional value your clients are looking for.

Businesses in particular need to understand that if you are not servicing your clients with leading edge digital media solutions someone else will.

Before the internet offline ads were enough to reach new customers, but now that your target audience is consuming more online media every day, you need digital advertising to reach a digital consumer. Before digitization the occasional post card or phone call with a special offer was the best way to remind customers about your business, but now that digital consumers are managing their personal and professional relationships online, you need to engage them where they are most likely to respond; and before digitization, word of mouth referrals happened offline between two people, but now that your customers are expanding their social networks online, word of mouth referrals happen instantly between your customer and the hundreds of people across their entire digital network.

As consumers we demand that businesses educate us the way we want, make research and purchasing a rather easy task, help us easily navigate through tons of information so we can make the best decisions in a short period of time.

Spanish Whitepaper on Search & Social Now Available | Download Now

Yesterday WSI Franchise owner and Digital Marketing Consultant Alejandro Odio held an educational webinar specially catered to Spanish-speaking professionals. Webinar attendees – which included marketing professionals, business owners, and social media enthusiasts – were taken through the core fundamentals of search and social media in business.

Entitled “Navegar y Abandonar a través de Búsquedas y Redes Sociales,” WSI has also created a supplementary whitepaper uncovering industry secrets to adapting to the ever-changing business climate on the Web. Any savvy business person will quickly notice the growing demand for companies to manage their brand’s reputation on the search engines and social media channels. In other words, it’s absolutely essential to keep your online audience engaged!

Remember: a visitor to your site is useless if you can’t hold their attention and they leave to continue surfing the Web for bigger and better things. This complimentary whitepaper will cover all the search and social bases. Some highlights include:

  • The most effective online practices
  • How-to tips at the tactical level  that you can implement on y our site and social profiles
  • Techniques for managing client relationships and online reputation management
  • …and much more!

Learn more by clicking here to download our complimentary whitepaper “Navegar y Abandonar a través de Búsquedas y Redes Sociales.”

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