Trinda

Social Media, Digital Marketing, Business and Consulting, franchise opportunity

Lead Generation
Build your customer database using proven Digital Marketing tactics like PPC and SEO.
Brand Credibility
Demonstrate your industry expertise to your customer using Social Media.
Customer Communication
Engage your customers with Email Marketing and increase your customer loyalty.

Archive for the ‘Brand Credibility’ Category

WSI Franchise in the News: Vows Magazine

Posted by trinda On August - 9 - 2011

14 Ways to Improve Your Website – (July/August 2011)

WSI franchisees Doug Schust and Liana Ling recently shared their digital marketing expertise in the July/August issue of Vows Magazine. Entitled “14 Ways to Improve Your Website”, the article discusses tips that wedding companies can leverage to improve their websites. We all know that a beautiful wedding doesn’t guarantee a great marriage. The same premise rings true for your website. Just because your store has an online presence doesn’t mean that it shouldn’t be routinely evaluated and improved.

Click here to read the entire article.

If your company needs an on-line solution, social media or a mobile solution than please email and we would be happy to arrange for a franchisee to call you ttresham@wsicorporate.com

If you are considering a transition from your current position,  looking to leave a position or finding yourself not  able to find your next position perhaps a franchise might be next step to help you achieve your goals  http://bit.ly/requestinformation

If you are a business looking to add a business to your current business  you can request further information here http://bit.ly/requestinformation


WSI Franchise in the News: Aqua Magazine

Posted by trinda On August - 5 - 2011

“Internet Marketing for Pool Companies” – July 28, 2011

WSI franchisee and Certified Digital Marketing Consultant Burns Smith shared digital marketing tips for pool companies on the website of Aqua Magazine.

It’s important for all businesses to have an online presence, and a great website and strong online marketing is a good way to bring in more leads. This is even more significant for businesses like swimming pool companies, where the value of getting a new customer is much higher than average. People are spending more time online every day. Potential customers especially like to find home improvement companies – including pool builders – online, so make the most of the Internet with these tips.

Click here to read the entire article

If you are considering a transition from your current position,  looking to leave a position or finding yourself not  able to find your next position perhaps a franchise might be next step to help you achieve your goals  http://bit.ly/requestinformation

Internet Surpasses Newspaper Advertising Revenue in Canada

Posted by trinda On August - 3 - 2011

Internet Surpasses Newspaper Advertising Revenue in Canada

The Interactive Advertising Bureau of Canada yesterday announced that Canadian online advertising revenues for 2010 exceeded the budgeted expectations of $2.1 billion, and grew by 23% to $2.23 billion for 2010.

As a result, the Internet has surpassed Daily Newspaper, and is now second only to Television in terms of share of total Canadian media advertising revenue.

Online advertising had a 23% increase and Online Video advertising grew by 85%  which really shows the strong digital push. Companies of all sizes are now understanding the importance of being where there customers are buying, researching and verifying.

Download the Detailed IAB Canada 2010 Actuals/2011 Budgeted Internet Advertising Revenue Report

With Newspapers shutting doors, print shops closing down and companies now able to  spend less on there advertising and get more it is no wonder why WSI franchisees have such a huge impact globally. Digital advertising really offers a major advantage that you cant get in traditional advertising and that is the ability to measure results.

We are seeing more and more people and businesses finding WSI as it offers them the opportunity to offer leading edge solutions to businesses. offer additional services to already existing clients and an ability to build a business for them self with a residual and reoccuring revenue.

If you are considering a transition from your current position,  looking to leave a position or finding yourself not  able to find your next position perhaps a franchise might be next step to help you achieve your goals  http://bit.ly/requestinformation

If your company needs an on-line solution, social media or a mobile solution than please email and we would be happy to arrange for a franchisee to call you ttresham@wsicorporate.com

If you are a business looking to add a business to your current business  you can request further information here http://bit.ly/requestinformation

WSI Franchisee featured in Lockport Union-Sun & Journal

Posted by trinda On July - 8 - 2011



As usual, it’s great to see WSI Consultants getting some recognition from their local communities. The Lockport Union – Sun & Journal, which serves the residents of Lockport, New York, featured an article showcasing WSI Internet franchisees Larry and Lisa Patrick. Entitled “A Home for Internet Marketing,” it covers their background in delivering online business solutions and the tremendous growth and opportunity  it’s generated for their franchise…all from the comfort of their own home!

If you are considering a transition from your current position,  looking to leave a position or finding yourself not able to find your next position perhaps a franchise might be next step to help you achieve your goals  http://bit.ly/requestinformation

Although only 30% of franchisees today come from technical backgrounds as the focus in the business today is more on consulting, building long term relationships and residual revenue the Patrick’s have successfully been able to adjust to the change in the industry and the needs of there clients over the years.

The Patricks have owned A Plus Net Solutions since being awarded a WSI Internet franchise in 2005. Originally, based in San Antonio, Texas, where they drove their growth to average over $500,000 in annual revenue! And through their partnership with WSI, they’re sure to have all the resources and proven systems to make the cross-country transition smooth and successful. In fact, with the freedom of owning their own business and the ability to set their own schedule, they’ve even been able to sustain their business relationships with their Texas state clientele of more than 150!

Congratulations go out to Lisa and Larry! This article fosters excellent local exposure for A Plus Net Solutions and establishes the WSI Internet Franchise Opportunity as one of the most unique and profitable digital marketing models in the marketplace!

Here’s a short excerpt from the article:

Larry and Lisa Patrick feel right at home when it comes to using the Internet. So much so, the Lockport couple is running an online business out of their own house. The Patricks are the owners of A Plus Net Solutions, an Internet marketing firm. A Plus aims to help businesses by using the Internet to be successful and grow, something the Patricks know a little about. Both have extensive experience in information technology, such as Larry Patrick who has been in the business for 25 years.

You can read the entire article “A Home for Internet Marketing” here.

If you are considering a transition from your current position,  looking to leave a position or finding yourself not able to find your next position perhaps a franchise might be next step to help you achieve your goals  http://bit.ly/requestinformation

Entrepreneurs and small businesses have an advantage over medium to larger sized businesses. They are flexible, fast and they can usually make quick decisions without the bureaucracy that many larger companies suffer from.

This ability to take action and make decisions is what makes blogging work so well for small-sized businesses. Blogging is a powerful way for a small-sized business to interact and reach potential customers.

Why should businesses be blogging?

Low cost: Blogs can offer a low-cost way for businesses to get a presence online socially. Most small businesses do have a website or some sort of online presence. The problem they have is there website is usually not kept update and becomes very stale. Blogs allows a business to create an online presence that is much easier to be kept up to date with fresh content.

Content is king: The focus of a blog should always be about the message and not the flashy design. Blogs are about reaching targeted audiences with a message that they will find interesting and useful. It could be about opinions, news, FAQ’s, the latest industry trends or just simple how to advice.

Blogs are fast: Blogs broadcast new content via RSS (Real Simple Syndication) across the web. This is exactly the same technology that allows news stories to be published and found within minutes of a news story breaking. Normal websites wait for the search engine spiders to discover their content while blogs broadcasts their message actively.

Optimization: By adding a Blog to your business website it can help to improve the overall organic search engine rankings for your website. All you have to do is write blog posts with keyword rich content.

People still read blogs; you are basically reading one right at this moment. Blogging is an excellent method to grow your small business.

If your company needs a Blog than please email and we would be happy to arrange for a franchisee to call you ttresham@wsicorporate.com

If you are a business or an individual looking to add a business to your current business or start a business you can request further information here http://bit.ly/requestinformation

From Community Banker to Business Owner

Posted by trinda On June - 20 - 2011

Eric Cook , a WSI Franchisee out of Battle Creek Michigan featured in San Francisco Business Times  http://bit.ly/BankertoBusinessOwner

Cook left the banking industry for a completely new career, but he has utilized his banking experience in his WSI franchise.

Cook spent 15 years as a community banker in Michigan before leaving his position as regional president. Now, Cook is an Internet marketing consultant, using his industry knowledge to help other banks with their online presence. Since 2007, Cook has built a steady client base, with more than 70 percent in or related to the banking industry.

“My knowledge of the sector has really helped my business grow,” Cook said. “WSI provides tons of online and digital marketing services that banks really should be using and my clients know that if it isn’t a service I provide I will be able to refer them to a company that does. I’m using my industry connections to make myself really valuable to my customers and I’ve become a digital marketing specialist in the industry.”

“I’ve always been interested in technology so when I decided to leave banking WSI offered the perfect business opportunity for me,” Cook said. “Being part of WSI gives me the best of both worlds. I can put on my bank consultant hat and leverage that experience for clients, but I also bring so much more to the table with a digital marketing and online strategy.”

Standing for “We Simplify the Internet,” WSI’s name underlines its commitment to increasing the profitability of both its customers and franchisees by delivering affordable, full-service Internet marketing solutions that work. WSI provides affordable Internet marketing solutions that include website design, development and hosting; conversion architecture; search engine optimization and marketing; target market profiling and competitive analysis; social media and marketing optimization; pay-per-click advertising campaign creation and management; web analytics; and mobile marketing.

If you are considering a transition from your current position,  looking to leave a position or finding yourself not able to find your next position perhaps a franchise might be next step to help you achieve your goals  http://bit.ly/requestinformation

Learn How to Monetize the Fastest Growing Social Network

Posted by trinda On June - 17 - 2011

Learn How to Monetize the Fastest Growing Social Network

 Mobile Marketing has companies turning their heads realizing the value of a mobile ready site. Unfortunately not all companies realize this value not because they don’t want to but they are not educated.

There are more than 100 million active user’s current accessing Facebook through their mobile devices.

People that use Facebook on their mobile phone are twice as active on Facebook as people who do not access Facebook through their mobile.

The reality is that Facebook is here to stay. Businesses need to be educated and determine how they can monetize this network if they wish to compete in an ever changing market, stay in front of there customers and talk to all customers not just the ones they have done business with for the past 20 years.

Facebook can no longer be seen as the site where college students go to socialize about the latest fashion or party – as statistics show the fastest growing demographics two years ago was those 35 years and older, and today it is woman over 55 (InsiderFacebook.com).  In fact, 45% of Facebook ‘s US audience is now 26 years and older! Businesses need to consider sites like Facebook as part of their marketing mix; otherwise the risks of not being present can actually open the door for competitive or negative brand exposure.  

So if you have not already, it’s about time to give your online marketing strategy a facelift by joining Facebook!

If your company needs a mobile solution than please email and we would be happy to arrange for a franchisee to call you ttresham@wsicorporate.com

If you are a business or an individual looking to add a business to your current business or start a business you can request further information here http://bit.ly/requestinformation

Mobile Marketing: Why Your Business needs to understand it

Posted by trinda On June - 15 - 2011

Google is investing a lot of time and efforts into mobile search. Yes, this means when you Google something on your mobile it will give different search results than when you Google from a PC. That means that the“regular search engine optimization tricks” you use on your  web site won’t necessarily work on mobile.

Then the number of web searches performed from mobile devices per month is approximately 20.7 billion. 690 million searches per day, 29 million per hour. These numbers are probably very conservative, knowing that Mobile search is growing faster than search from desktop computers!

It goes without saying that your company being visible in search results on a mobile device is that much more important. More and more end users are reaching out to you online and are doing it using a mobile phone.

According to Google and a recent study “The mobile Movement: Understanding Smartphone Users” (*), 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their Smartphone.

Google found that only 21% of Google’s largest advertisers have a website that is optimized for mobile. That’s 79% serving up a less than an ideal experience for their mobile customers. Small and medium sized companies are still in great need of education.

Most advertisers on Google do not have a mobile ready user experience and are missing out on this huge opportunity

In today’s world and with the simplicity of a smart phone if you are not reaching out to your customers then your competition is.

If you are a business looking to offer these services to your clients or an individual looking to start a business in the fastest growing industry in the world please complete this form to learn more http://bit.ly/ConsultingFranchiseInformation

If you would like to have one of our franchisees educate you about mobile marketing and what it can do for your business please send me an email and I will be sure to put you in touch with a local franchisee. Trinda Tresham ttresham@wsicorporate.com

Don’t let the “S” in SEO stand for Sucker

Posted by trinda On June - 11 - 2011

Chuck Bankoff WSI Franchisee explains how he helped his Attorney friend generate leads

A personal friend of mine…an attorney, told me that he contracted with a search engine optimization company, (let’s call them the “Mellow” Pages) because they claimed to specialize in search engine optimization for personal injury attorneys.

$6,000 later he was asking me why he was getting top rankings on the search results pages, but no additional business.

It didn’t take a forensic pathologist to unravel this mystery. After reviewing the keyword phrases that he contracted for verses the actual results, it was evident that he was simply the victim of a classic bait and switch.

Let me emphasize that my attorney friend…a VERY intelligent guy and a top attorney had absolutely no reason to suspect what would be painfully obvious to an Internet Marketing specialist.  He is a very competent attorney…not a digital marketing professional.

Here is how it went down.

He contracted for the following phrases:

  • Accident Attorney Irvine
  • Car Accident Lawyer Irvine
  • Car Accident Lawyers Irvine
  • Car Accident Attorney Irvine
  • Personal Injury Lawyer Irvine

Here are the keyword phrases that were actually optimized:

  • Accident Attorney Irvine California
  • Car Accident Lawyer Irvine California
  • Car Accident Lawyers Irvine California
  • Car Accident Attorney Irvine California
  • Personal Injury Lawyer Irvine California

Did you notice the difference? Simply by adding one more word (California) to an otherwise legitimate long tail keyword phrase, it turned a very competitive, highly searched on phrase into something easily achievable, but with no discernible ROI.

Let’s take a look at his actual results:

Notice that virtually each phrase with the word “California” at the end of it ranks higher than the same phrase without the State name. Why is that?

Well, by simply searching on both phrases in Google and comparing the amount of search results, I could quickly see that the phrase “car accident attorney irvine California” was approximately 370% less competitive than the version without the word “California” tagged onto the end.

Is that a good thing? Actually your SEO consultant should be looking for less competitive words; that is an essential ingredient to good keyword selection. However those less competitive phrases must also represent a fair amount of searches. At the end of the day I would rather show up for 20% of a thousand searches than zero percent of a Million searches.

If the research showed that by adding the State name at the end of all those phrases resulted in reduced, but significant traffic, then it would have been a sound strategy. In this case people who live in Irvine rarely search on a phrase like “car accident lawyer Irvine California”, however they do search on a phrase like “car accident lawyer Irvine”. The “Mellow” pages simply made it easy on themselves at the expense of their client.

Let’s put this into perspective; every successful business person is good at what they do. There is no reason for anyone to be good in an entirely different industry like digital marketing. I would never review my own contracts, or do my own accounting. Why would I expect a lawyer to be able to interpret the results of a search engine optimization campaign?

So how do you safeguard against unscrupulous Internet marketing practitioners?

The same way you would when referencing any company or individual; “Reputation Management”. My best advice is to simply search on: “reviews” + “the individual you are working with” to see what other folks have to say about their experience with that SEO specialist you are considering.

Remember, ethics and skills are mutually exclusive. My instincts tell me that the “Mellow” Pages should have been more trustworthy and accountable, but that was clearly not the case.

If  you want to learn more about adding WSI to your Business or becoming a WSI Franchisee please request information here: http://bit.ly/InformationPackage

Business Networking

Posted by trinda On June - 10 - 2011

If you want to start to grow your business you are going to need to network. Business networking can range from online virtual social networks such as FacebookLinkedIn and Twitter or face to face meetings.

What you need to determine is what is going to work best for you based on your business, who your clients are and your own personal strengths.

Don’t make the mistake of thinking social networking is all about telling the world what you had for lunch or posting pictures of your kids birthday party. Just the opposite: Social networking has really reached a tipping point. It’s transforming the way executives gather information, inform, negotiate, motivate, inspire, instruct, forecast, and sell. It lets executives be here, there, and everywhere, 24/7, and at little or no cost.

Social networking is a great way to generate leads and speak to a large audience especially for someone who may not be so comfortable doing a presentation for a group.

You also will need to look at who you are approaching and who your client is as this in the end will determine your overall success:

  1. Baby boomers: The baby boomers is in their 50′s and 60′s and will usually always prefer face to face meetings. They are usually less comfortable with online communication and they like to interact verbally and when possible, in person.
  2. Generation X: These are people in their 30′s and 40′s and they tend to be more comfortable with technology and the online world. They usually prefer to keeping it simple and they are very likely to be using LinkedIn and other professional social networking tools.
  3. Generation Y: The Generation Y crowd is in their teens and 20′s and they are the most comfortable in using all forms of technology because they have grown up with all the latest technology trends. They know what they want and they will come and find you. They also usually have good presence on FacebookTwitter and other popular social networking tools.

Face to Face networking

Face to face networking includes meetings at your local chamber of commerce or with other organizations like BNI, etc. There’s also a couple of online networking services that will help you to find local group meetings. Many professional associations have terrific opportunities for face to face networking.

Online Networking

The best online networking tools are those that can get you in front of your targeted customers. LinkedIn seems to be the best and most accepted professional business networking tool that is available internationally. Other popular tools includes FacebookTwitter, etc.

To learn more about the best practices for business social networking, visit our blog for more digital marketing tools and techniques!


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