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Archive for the ‘Lead Generation’ Category

WSI Franchisee featured in Lockport Union-Sun & Journal

Posted by trinda On July - 8 - 2011

As usual, it’s great to see WSI Consultants getting some recognition from their local communities. The Lockport Union – Sun & Journal, which serves the residents of Lockport, New York, featured an article showcasing WSI Internet franchisees Larry and Lisa Patrick. Entitled “A Home for Internet Marketing,” it covers their background in delivering online business solutions and the tremendous growth and opportunity  it’s generated for their franchise…all from the comfort of their own home!

If you are considering a transition from your current position,  looking to leave a position or finding yourself not able to find your next position perhaps a franchise might be next step to help you achieve your goals

Although only 30% of franchisees today come from technical backgrounds as the focus in the business today is more on consulting, building long term relationships and residual revenue the Patrick’s have successfully been able to adjust to the change in the industry and the needs of there clients over the years.

The Patricks have owned A Plus Net Solutions since being awarded a WSI Internet franchise in 2005. Originally, based in San Antonio, Texas, where they drove their growth to average over $500,000 in annual revenue! And through their partnership with WSI, they’re sure to have all the resources and proven systems to make the cross-country transition smooth and successful. In fact, with the freedom of owning their own business and the ability to set their own schedule, they’ve even been able to sustain their business relationships with their Texas state clientele of more than 150!

Congratulations go out to Lisa and Larry! This article fosters excellent local exposure for A Plus Net Solutions and establishes the WSI Internet Franchise Opportunity as one of the most unique and profitable digital marketing models in the marketplace!

Here’s a short excerpt from the article:

Larry and Lisa Patrick feel right at home when it comes to using the Internet. So much so, the Lockport couple is running an online business out of their own house. The Patricks are the owners of A Plus Net Solutions, an Internet marketing firm. A Plus aims to help businesses by using the Internet to be successful and grow, something the Patricks know a little about. Both have extensive experience in information technology, such as Larry Patrick who has been in the business for 25 years.

You can read the entire article “A Home for Internet Marketing” here.

If you are considering a transition from your current position,  looking to leave a position or finding yourself not able to find your next position perhaps a franchise might be next step to help you achieve your goals

Business Networking

Posted by trinda On June - 10 - 2011

If you want to start to grow your business you are going to need to network. Business networking can range from online virtual social networks such as FacebookLinkedIn and Twitter or face to face meetings.

What you need to determine is what is going to work best for you based on your business, who your clients are and your own personal strengths.

Don’t make the mistake of thinking social networking is all about telling the world what you had for lunch or posting pictures of your kids birthday party. Just the opposite: Social networking has really reached a tipping point. It’s transforming the way executives gather information, inform, negotiate, motivate, inspire, instruct, forecast, and sell. It lets executives be here, there, and everywhere, 24/7, and at little or no cost.

Social networking is a great way to generate leads and speak to a large audience especially for someone who may not be so comfortable doing a presentation for a group.

You also will need to look at who you are approaching and who your client is as this in the end will determine your overall success:

  1. Baby boomers: The baby boomers is in their 50′s and 60′s and will usually always prefer face to face meetings. They are usually less comfortable with online communication and they like to interact verbally and when possible, in person.
  2. Generation X: These are people in their 30′s and 40′s and they tend to be more comfortable with technology and the online world. They usually prefer to keeping it simple and they are very likely to be using LinkedIn and other professional social networking tools.
  3. Generation Y: The Generation Y crowd is in their teens and 20′s and they are the most comfortable in using all forms of technology because they have grown up with all the latest technology trends. They know what they want and they will come and find you. They also usually have good presence on FacebookTwitter and other popular social networking tools.

Face to Face networking

Face to face networking includes meetings at your local chamber of commerce or with other organizations like BNI, etc. There’s also a couple of online networking services that will help you to find local group meetings. Many professional associations have terrific opportunities for face to face networking.

Online Networking

The best online networking tools are those that can get you in front of your targeted customers. LinkedIn seems to be the best and most accepted professional business networking tool that is available internationally. Other popular tools includes FacebookTwitter, etc.

To learn more about the best practices for business social networking, visit our blog for more digital marketing tools and techniques!

How to Use Facebook for Business Results

Posted by trinda On June - 9 - 2011

Facebook is one of the very high traffic social media sites and I am always being asked how to incorporate it into a digital marketing strategy and effectively use it to drive business results. Firstly you need to decide on your social media marketing strategy and see if Facebook is a good fit for your target audience. But let’s assume you have decided to use Facebook; what are the next steps?

Marketing your business on Facebook is just like using any social media site you need to build a presence, then establish credibility and educate your potential customers.

Here are some steps to help you get the most from your Facebook marketing:

  1. It is best to keep your business profile separate from your personal page, so remember everything on your business page should be business related, you can have some fun with it but keep it professional.
  2. Make sure your pages look professional: get some help to reflect the same professional image as on your web site; use the same graphics and colors; maintain your brand image. Consider having a welcome page specifically for new visitors.
  3. Have a plan regarding what you are going to add, and what do you want the visitor to do once they find your page. Why should anyone return to your pages again? How will you react to negative comments?
  4. Create a reason for people to provide their contact details and to pass the page onto their friends, this sort of viral marketing is where Facebook excels.
  5. Remember to interact with others, you need to participate in the dialogue and be visible, keep adding fresh content, and answering questions.
  6. Provide polls or surveys to engage with your audience, ask others to share their ideas and tips.
  7. Keep everyone up to date with your latest offers and initiatives provide a good reason for them to interact with your business.
  8. Consider hiring a professional to create an app and provide it on your page. This can really make your page go viral since fans will share them with their friends, which is all adding to your visibility and credibility.

The main thing is that once you have decided to create a Facebook page for your business you need to be consistent with your efforts and contribute regularly to keep things moving. Why not share some of your ideas in the comments section here to help others utilize Facebook to attract new business.

If  you want to learn more about adding WSI to your Business or becoming a WSI Franchisee please request information here:

Advantages to Online Networking

Posted by trinda On June - 2 - 2011

Networking is a long term relationship building activity. We like to trust in the people we buy from. Traditionally networking is  done face-to-face.

Online, as with offline networking, there are many places that we can meet people. Social media groups such as Facebook, blogs and Twitter are great examples. Here you must understand the “rules of engagement”, but generally they are the same as offline; you must always be seen as professional, but authentic too.

Sometimes this is a difficult balance to achieve online, when everything is written down or recorded for playback. Digital marketing opens you up to public scrutiny. Forums, blogs and social sites have been the ruin of many a reputation online. It is important, therefore, to teach yourself and your staff the importance of acting responsibly online so as not to engage in any controversy.

After all, it’s the people who make a company, and it is also the people who can let it down. It is also important to monitor what is being said about your business online.

Although we would never suggest you stop meeting with people face-to-face, online networking does have its advantages and these are detailed below:

  • Time: travelling to and from an event can take up time in your day that could be used for working on or in your business.
  • Costs: networking groups often charge a fee. Online networking is generally free, and there are no travelling expenses to be incurred.
  • Fear: some people are a little nervous about meeting people for the first time, and online networking eliminates that completely.
  • Speed: you may be able to respond fairly quickly to a question online, because you are more likely to have all your resources at hand.

Professional Online Networking

LinkedIn is the professionals’ choice of social media, and is something that you should consider using in your business if you do not already do so. All the Fortune 500 Companies are there, and they are there for a reason. LinkedIn can be optimized for the search engines and is a great place to get introduced to people through their site. It is also a great place to pitch yourself as the expert that you are, by simply asking and answering questions. Furthermore, LinkedIn is a great place where you can showcase your testimonials; add videos, share files and more.

Connect and network with us on LinkedIn  now!

If  you want to learn more about adding WSI to your Business or becoming a WSI Franchisee please request information here:

Viral Marketing

Posted by trinda On May - 29 - 2011

In these tough economic times many business owners are looking for ways to reduce cost and improve productivity. The marketing budget is one that is looked at very carefully and although it is often targeted for reductions there may be ways of finding more cost effective ways to spread your message. Viral marketing relies on individuals to pass your message on for you, and once a campaign takes hold the word can spread very quickly indeed.

There is a potential drawback in that you are no longer in control of how the message is shared once the viral activity begins, but if you are aware of this, when you prepare your message you should not compromise your brand. Consider how the message may be perceived and make it easy to pass on for the best results.

The main things to consider when preparing your campaign are:

1. What will make your campaign interesting and original?

2. Who is your target audience and what are they interested in?

3. What can you offer that will incentivize them to pass your message along to others?

4. Try to make your message stand out and be thought provoking or funny.

5. Offer a compelling reason to have it passed on to others.

Each type of campaign has benefits and possible draw backs but think the ideas through and anticipate people’s reaction to the message.

Once the plan is in place you need to spread the word! Online video can be particularly effective, but also consider email newsletters; they are easily passed on. The reason most are not passed on is often because there is no incentive provided for the recipient to do so. Try creating a competition on Twitter or running a quiz with all correct entries qualifying to take part in a draw for a free iPad, or offer the draw for everyone that passes your message on, it is easy to track this sort of thing on Twitter.

The aim should be to have a catchy title to get everyone’s attention then make it easy and compelling to share, remember to measure your results, so that you can improve it next time. Viral marketing can be challenging to get off the ground, but once you get started, the resulting customer activity is well worth the effort.

If  you want to learn more about adding WSI to your Business or becoming a WSI Franchisee please request information here:

Key Performance Indicators (KPI) are the metrics most indicative of how well your digital marketing campaign is performing. These are the big things that “move the needle”.

For example: if you have a high “Bounce Rate” (visitors come to your website and never go beyond the landing page) that is an indication that there is an issue with the relevance of your landing page to the visitor.

There is no one set of standard KPI’s for every business, it really depends on what your objectives are. For example, if you are in a service related industry, the amount of phone calls generated by your online efforts would be a primary KPI. Digging a little deeper, the length of each phone call would tell you even more. Short phone calls (under a minute) might mean that no one answered the phone and no message was left. Longer phone calls are a good indication of customer engagement.

“Time on Site” is often an indicator of how relevant and engaging your site is. “Pages Visited” may indicate if your sales funnel is set up properly. The impact of any particular KPI may not be readily obvious. It often takes some insight to look past the numbers to find their true meaning.

Key Performance Indicators are somewhat unique to each type of business, and their individual objectives, but here are a few that I consider relatively universal:

Some KPI Definitions

Visit – This is when someone visits one or more of your web pages with 30 min or less time in between page visits.

Visitor – A visitor is a person that visits your website. Visitors can be broken into 3 categories:

1. New Visitor – This is only measured once for visitors who have never been on your website before. It is different than a unique visit because a unique visit is measured over a specific period of time.

2. Repeat/Returning Visitor – This is a person who visits your website two or more times over a given period of time, this is only measured once over that given period of time.

3. Unique Visitor – A unique visitor is a person tat comes to your website for the first time during a specific window of time. Usually daily, weekly or monthly.

Conversion – Conversion is when a visitor or customer completes the action that you want them to take, for instance, making a purchase or filling out a web form.

Examples of Some Key Performance Indicators

General KPI

  • Average Time on Site – This is based on the assumption that if a person searches for a particular keyword or phrase, and they visit a page on your site, if it has relevance to what they were looking for, they will spend more time on that page than if they found information that was not very relevant to their search.
  • Page Views / Visit – This will tell you how many pages a visitor to your website views on each visit. Multiple page visits will affect this multiple times.
  • Page Views / Visitors – This is very similar to page views / visits except that it ignores the amount of visits that a specific visitor makes.
  • New Visitors / Visitors – Measures how many of your visitors are first time visitors; this is good for telling you how many new potential clients/customers are visiting your site.
  • Repeat Visitors / Visitors – Shows you how many of your visitors are returning, therefore showing you the site’s ability to attract visitors or customers back to your web site.

The Importance of KPI – Taking KPI to the Next Level

Developing the best KPI for your Internet marketing goals will allow you to measure how well your different strategies are working to positively affect your business objectives. They can give you a warning sign to let you know what is working and what isn’t working. Once you are able to determine the results from examining your KPI, you can make the important adjustments to fine tune your sites effectiveness.

KPI’s may require more analysis than meets the eye. You might want to enlist the services of a professional digital marketing specialist. Sometimes it’s just a matter of interpreting your current data, and other times actual experiments might need to be setup to measure cause and effect of incremental changes. Professional digital marketing consultants with the right tools can even do a Competitive Analysis on the KPIs of direct competitors in your industry.

For further information about the WSI Opportunity

WSI Franchisee Chuck Bankoff in California takes pride in helping businesses to generate more revenue and passion in his long term relationship with those clients to continue to guide them in there on line needs.

Chuck ‘s Client ABC Glass and Mirror has recently been feature in They are a family run business that has not only increased their revenue but has even had to hire additional staff to service their new source of revenue.

Like many small businesses, ABC Glass & Mirror, Manassas Park, Va., was looking for an affordable marketing approach in this challenging economic climate. In September 2009, the family business enlisted the help of WSIeWorks, a digital marketing firm in Capistrano Beach, Calif., to make changes to its Web site and Internet marketing plan. Since then, the company has moved quickly up the search engine rankings, increased the number of Web leads it receives, and added staff to accommodate the resulting increase in business.

To Review the entire article please click the link below:

The author is owner of WSIeWorks, a provider of digital marketing solutions for small and medium-sized businesses. Based in Capistrano Beach, Calif., he is also a WSI franchisee . If you are looking for solutions in your business please contact .

Social Media Will it Pay in your Business?

Posted by trinda On May - 5 - 2011

Not so long ago, social media seemed so different and new that it was treated as a fad or trend of sorts.

While that view does  still exist to some degree today, it’s become clear to many that social media is no longer the “new thing” in marketing.

The proper way to really view social media from a small-business owner’s point of view is as more of an evolution in marketing rather than a revolution. If you do not envolve with your customers needs then someone else will.

Traditional marketing methods such as print advertising, direct mail, and public relations are still relevant forms of marketing but social media is now more a part of everyday marketing and needs to be considered at the strategic level for your marketing spend. Social media and Internet marketing can offer your business ways to generate leads online much quicker and more cost effectively with the ability to measure the actual results.

So, rather than asking yourself if you should or should not use Facebook or Twitter , the question is: “How can Facebook and Twitter help you achieve your marketing objectives?”

So What is Social Media?

Well, that’s a good question. And the complete answer could fill pages without really deliveringthe clarity that a small-business owner might desire.

So here’s the simple definition for the purpose of this education. Social media is the use oftechnology to co-create, know, like, and trust. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.

Social media, and by that I’m lumping together blogs, social search, social networking, and bookmarking presents the marketer with a rich set of new tools to help in the effort to generate new business, retain existing business and become customer centric.

As a business owner or marketer if you are still questioning if social media is relevant today then please watch this great video below then ask yourself the question again:

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