Trinda

Social Media, Digital Marketing, Business and Consulting, franchise opportunity

Lead Generation
Build your customer database using proven Digital Marketing tactics like PPC and SEO.
Brand Credibility
Demonstrate your industry expertise to your customer using Social Media.
Customer Communication
Engage your customers with Email Marketing and increase your customer loyalty.

Archive for the ‘Brand Credibility’ Category

Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn’t always been clear; social media, mobile marketing and search marketing campaigns are always changing. 

Luckily, digital marketing is still in its infancy and there’s plenty of time to get on track. Written by WSI, Digital Minds brings industry-proven expertise to assist your business with hot strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. By grasping the trends now, your business can catch up to speed and stay ahead of the competition.

Every year, WSI holds a global conference attracting top Digital Marketing Consultants and speakers from around the world. Speakers have included partners and experts including Google and LinkedIn.

WSI is the #1 digital marketing franchise in the world with over 1000 franchise offices in 80 countries. Franchise are made up of individuals looking to be self employed and also businesses who are looking to add digital marketing to there portfolio bolting the WSI franchise into there existing business.

Partnering with some very big names in the industry and launching their first book they have catapulted to the top of the pile as the experts in the digital landscape. The recently launched book “Digital Minds – “12 Things Every Business Needs to Know About Digital Marketing” is the first of many books helping businesses learn and understand the power of digital marketing and there customers.

The book assists businesses with strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. We can literally say, we wrote the Digital Marketing book!

5000 copies were sold in the first week of release, which says it all about the quality of the content. This is being supplemented by a series of webinars which will drill down into more detail.

The book can be downloaded for free to your kindle for a limited time or purchased through amazon.

Mobile Continues to Expand 1.75 Billion in 2014

Posted by trinda On September - 17 - 2014

Smartphone Users Worldwide Will Total 1.75 Billion in 2014

Mobile users pick up smartphones as they become more affordable, 3G and 4G networks advance

eMarketer expects 4.55 billion people worldwide to use a mobile phone in 2014. This offers a large opportunity for those providing services in the digital space.

The global smartphone audience surpassed the 1 billion mark in 2012 and will total 1.75 billion in 2014. eMarketer expects smartphone adoption to continue on a fast-paced trajectory through 2017. Nearly two-fifths of all mobile phone users—close to one-quarter of the worldwide population—will use a smartphone at least monthly in 2014. By the end of the forecast period, smartphone penetration among mobile phone users globally will near 50%

More than 2.23 billion people worldwide, or 48.9% of mobile phone users, will go online via mobile at least monthly in 2014, and over half of the mobile audience will use the mobile internet next year. Mobile data network expansion—especially in areas outside of urban centers in emerging markets with rising middle classes—and the adoption of smartphones and feature phones with internet capabilities will fuel growth of the mobile phone internet consumer base. We estimate that the total number of mobile phone internet users will rise 16.5% in 2014 and maintain double-digit growth through 2016.

If business want to continue to survive they need to be savvier with their marketing and start connecting the dots between the on-line and offline worlds.  If businesses regardless of their size do not have an on-line solution offering responsive design and additional mobile solutions they face not being in business in the years to come. This offers great opportunity for those offering digital solutions to be able to educate, deliver, impact and profit in this sector.

If you have considered being part of the digital revolution  or you want to learn more about the WSI franchise opportunity in over 80 countries please click the link below:

http://bit.ly/requestinformation

WSI takes Brazil by Storm

Posted by trinda On July - 16 - 2013

WSI the leading Digital Marketing franchise in the world with over 1000 franchisees in 80 countries spent a week in Sao Paulo meeting with franchisees top clients, held events at the Canadian consolute and ABF.

The Market in Brazil has explosive growth and with Brazil’s large population, deepening internet penetration and early embrace of social media have created one of the largest social media markets in the world.

The number of social network users in Brazil continues to grow at a rapid clip. eMarketer estimates that Brazil will have the fifth-fastest social network growth in the world this year.

Brazil and Mexico will lead Latin America for total ad expenditures, with spending reaching $20.21 billion and $4.58 billion, respectively, this year, according to eMarketer. Brazil, however, will be the undisputed engine throughout the forecast period.

With the huge opportunity in Brazil the WSI franchise headquarters is working very closely with the master franchisees in Brazil to grow the market with the right people to support the growing need for services and education to Brazilian businesses.

During the one week in Sao Paulo WSI franchisees had advanced training with President Doug Schust as well as training at the Google headquarters.

Like many global markets businesses in Brazil are looking to social media, mobile marketing and online properties to reach their existing customers and target new ones.

If you are interested in being part of the digital revolution and want to look at self employment in this high growth market as an option http://bit.ly/requestinformation

The Mystery of Social Media ROI

Posted by trinda On May - 2 - 2013

There’s still some clouds in the way when it comes to properly calculating social media ROI, but it’s worth investigating.

Social media is a big part of your business’ digital marketing strategy. With all the social platforms sprouting up and taking off (Facebook, Twitter, Pinterest), the possibilities to market yourself are almost endless. A little creativity can go a long way to growing your online reputation and your ROI.  Social media  can make it  happen much faster than with traditional forms of  media.

Can you track your social media return on investment?

Not everything you do on Twitter and Facebook is going to move people directly to the checkout every time. What it will do is increase your visibility. In regards to ROI, what is your reputation worth? One way to calculate is by asking how much that syndication and reputation outlet would cost in real media dollars. Considering Facebook and Twitter are free (unless you buy ads), the cost of social media is relatively low compared to newspaper or television campaigns.

Here are a few things to consider when putting together a social media marketing campaign:

  • Realize what you will be missing out on if you don’t engage
  • Make sure all social channels are aligned towards one single goal
  • Understand it takes time to cultivate and nurture social leads so the longer you wait the bigger the jump your competition has on you 

Tools Available for Your Social Media ROI

As marketers and developers continue to unravel the mystery of social ROI, the number of social monitoring tools is growing. Recently, Google launched a Social Reports addition to Google Analytics, while Adobe launched Adobe Social. As more digital powerhouses release options for social media tracking, it becomes clear just how important so-called “vanity metrics” is to marketers.

In the end, it’s all about what your business needs from your social media campaign, be it followers, likes or general brand awareness.

Landing Pages and What you Need to Know

Posted by trinda On April - 22 - 2013

Landing Page Love…6 Essential Steps You Need to Know

Free Webinar on Thursday, April 25, 2013 11:00 AM – 12:00 PM EDT

If landing pages are part of your online marketing strategy be sure to attend this webinar to learn some key design tips. Register:  https://www1.gotomeeting.com/register/824345448

Webinar Registration

PLUS, 8 CAMPAIGN KILLERS YOU CAN EASILY AVOID!

In this 60-minute webinar we will outline the common mistakes businesses make when it comes to their landing pages and why these can instantly kill your campaign conversions.  In addition he’ll also share 6 steps to effective landing page design that will help ensure your overall paid advertising success.

You’ll get answers to questions like:

• What marketing goals and objectives should I define before I get started?
• What do I need to consider when it comes to landing page layouts?
• How many elements should I have on my landing page?
• How do you effectively write content for landing pages?
• Am I making some common mistakes without realizing it?

In addition, by attending the webinar you’ll also receive our 25-Point Landing Page Checklist that will help you assess your current landing pages and understand where initial improvements and professional consulting may be required.

This webinar is brought to you by WSI Digital Marketing and is being presented by Chuck Bankoff. WSI has over 1000 franchisees in 80 countries.

Referral Person: Trinda Tresham

 

 

Traditional Goes Digital

Posted by trinda On April - 9 - 2013

Edigaralde Cmasociados is a traditional marketing  agency in Ecuador and as times have changed in traditional advertising they saw a need to change and integrate traditional advertising and digital advertising to better service there clients. After learning about the WSI franchise opportunity and being awarded a franchise they bolted the WSI franchise on their existing business to be able to service their client’s digital needs and as a way to drive new business to their existing business and close larger ticket clients.

Shortly after their training at the Toronto headquarters they also applied and were awarded the master franchise for Ecuador to grow the market and expand the brand. They have a proven track record in traditional advertising, marketing and publishing and are excited to combine their strong business acumen with WSI’s expertise to significantly grow the WSI brand and their current agency within the region. 

 (Image: New Master Franchisees Paul Chavez, Carlos Molina and Sebastian Romero with Michael Monaghan and Ana Popovska-Jovcevska from Home Office at the new team’s headquarters.)

What is happening to the advertising agencies business around the world is nothing new. It is the same thing that happened to the travel industry, the print industry, the newspaper and magazine industries and many others, it’s called the INTERNET.

With Digital Marketing’s continued unprecedented growth, many small boutique agencies are scrambling to reclaim lost revenue from clients who have left or reduced traditional media expenditure and refocused their advertising dollars to digital.

Advertising agencies need to offer complete Digital services and solutions in order to stay relevant to their clients and get future clients. The time is now for traditional agencies to change or time will run out. Edigaralde Cmasociados saw this opportunity and need.

In addition to Ecuador, WSI also has Master Franchise Offices located in France, United Arab Emirates, Nigeria, Baltics, Qatar, Bahrain, Portugal, Brazil, Spain, Egypt, South Africa, West India, Czech Republic and Slovak Republic.

If you are looking to start your own business, bolt on digital services to your existing business or look at master opportunities you can reach out to our team for further information.

Mobile Marketing. Are you In or Out?

Posted by trinda On March - 28 - 2013

SmartPhone’s Take the Lead

According to a recent eMarketer article and study done by comSource Smartphone’s have become the mobile choice by Canadians and 15% of users make on-line purchases using there Smartphone. Ontario is the leading region accounting for 41% of that market. Surprising to some teenagers ranging in age from 13 to 17 only account for 7% of those mobile users.

People are spending more time on their mobile devices than ever before. The new world consists of buzz words like seo, ppc, geolocation, mobile sites, mobile coupon redemption and social media. By 2014 mobile should take over desktop internet usage. On average Americans spend 2.7 hours per day on there Smartphone just socializing. That is twice the amount of time they spend eating. 200 million + YouTube views occur on Smartphone’s daily.

A Smartphone acts as a gateway to mobile internet usage and as a result Smartphone’s are driving some of the biggest changes in internet activity.

The vast demand of Smartphone users is really shaping overall internet trends and as such businesses need to ensure they have a mobile ready solution for their clients.

The market still provides very few complete overall solutions and education to a business owner and as such the digital space offers much opportunity and room for growth. Many businesses who once thought the internet was a fad are slowing realizing that is they are not on-line they may not be in business 5 years from now.

 

Demand for Digital Grows in the UK

Posted by trinda On March - 27 - 2013

Demand for Digital Grows in the UK

According to eMarketer’s latest report the on-line retail category has been a big winner in the UK since early eCommerce days and only continues to grow despite economic concerns.

eMarketer estimates that total UK B2C eCommerce sales will grow 13.4% this year, to reach $141.5 billion.

The biggest driver of on-line retail sales growth will come from the baby boomer generation. The number of on-line buyers in this age group will continue to grow through 2016 more rapidly than any other age category .

Younger consumers may have been faster to adopt to eCommerce and have a great demand for digital but the older generations are now starting to embrace technology purchasing everything from groceries, to holidays and mail delivery items.

According to Ofcom UK consumers across all age groups spend an average £1,083 per year each on on-line shopping and 60%+ of mobile phone users in the UK own a smartphone.

Mobile marketing in the UK has created a great opportunity for businesses who have adapted and embraced mobile  as has the UK has become a gadget-obsessed nation.  This is a  market that is watching more television on-line, spending more on internet shopping and using smartphones and tablets to access the web more heavily than any of the world’s leading economies, according to new research.

The love of these devices has even seen the UK overtake Japan in mobile internet use, according to  Ofcom, which compares data across 17 countries.

If retailers want to continue to survive they need to be savvier with their marketing and start connecting the dots between the on-line and offline worlds.  If businesses regardless of their size do not have an on-line solution they face not being in business in the years to come. This offers great opportunity for those offering digital solutions to be be able to educate, deliver, impact and profit in this sector.

 

WSI End Client Testimonials

Posted by trinda On March - 4 - 2013

WSI End Client Testimonials

Every day we hear about how our franchisees change the lives of businesses.

With over 1000 franchisees around the world WSI sees a lot of testimonials from end clients but I recently came across several testimonials from different businesses in a variety of industries that really shows the diversity, need and results that a WSI franchisee can produce for a business.

WSI Digital Marketing franchisee Matt Doyle like many franchisees comes from a corporate background and with his WSI training and ongoing learning has really made an impact in many business owners lives. I saw a recent update from one of his clients in the liquor business.

“Our business in the last 6-8 month has shown double digit growth, I’d like to think that some if not all has been attributed to our email marketing and improving our website through Matt.” -Andrew Byer; Co-Owner, Tri-State Liquors

To see more end client examples and results from Matt’s franchise unit please follow the Youtube link below

embedded by Embedded Video

YouTube Direkt

Surviving Digitization

Posted by trinda On March - 1 - 2013

I was amazed yesterday when I was searching online and came across a question posted by a small business owner 3 days ago. The question was “Do I need a website?”

Is this really still a question? How can any business person expect to survive the digital age without having a website? The internet is one of the fastest growing industries in the world.

Let’s look at a few major reasons why you need a website

  1. You are open 24/7. Need I say more?
  2. If your customers are not finding you, they are finding your competition
  3. Take your business beyond your local city
  4. Either your customers are going to ask for it or look for it

Whether it is a restaurant, services for my home, auto repairs or my next hair cut, my life is ran and dictated by a 3 inch screen. Imagine being a business owner in the digital marketing Industry and being able to capitalize on the endless opportunities you could provide to businesses ; it would be like writing your own pay check.

Did you know that as of June 2012 there were 7, 017, 846, 922 (resource) websites? If you are a business owner do you really think all of these people are playing Farmville on Facebook?

OK, so now I wondered how many people played Farmville; according to Wiki there is 63,370,436 people feeding their cows and growing crops. Imagine being the smart business owner that has a paid ad beside that cow that links to their website, similar to the ad I saw today for Sears retail store celebrating 60 years and you can win 60 instant prizes.  Sears has created a valuable ad to give me something in return for my information to be able expose me to their brand. Armed with my information they are now able to provide me marketing not just right now while feeding my cows but in the future. It was certainly a lot more effective than sending me a flyer in the mail that likely would have been recycled and never read.

So as a business owner do you think you need a website? As a person maybe looking to be in business do you think digital marketing is an industry with growth and opportunity?


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