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Archive for the ‘Social Media News’ Category

Marketing with Social Media featured in Swedish web magazine

Posted by trinda On April - 19 - 2013

WSI Consultant, Madelene Wadelius, featured in Swedish web magazine

We’re pleased to share a recent article, “Marketing with Social Media” in which Consultant, Madelene Wadelius discusses how and why companies need to leverage social media channels in order to engage with their customers. Madelene reveals the value of social channels like Facebook, Twitter, LinkedIn and YouTube to business owners looking to keep up with the digital environment’s rapid evolution.

Here’s a short excerpt from the article (translated):

“It is important to communicate with the client in the same social media that the client has choosen,   and provide good service. One should be careful not to try to sell directly. Many people need to go our courses to learn how social media can be used,” says Madelene. 

To view the full article (in Swedish) visit: http://eskilstuna.zitiz.se/naringsliv/2013/03/27/marknadsforing-med-sociala-medier__70136 

WSI has over 1000 franchisees in 80 countries. Our franchisee have a desire and passion for helping businesses and are looking to achieve greater personal success and wealth by owning there own business.

If you are looking at the opportunity to start your own business and feel passionate about digital marketing you can learn more about the franchise opportunity.

Demand for Digital Grows in the UK

Posted by trinda On March - 27 - 2013

Demand for Digital Grows in the UK

According to eMarketer’s latest report the on-line retail category has been a big winner in the UK since early eCommerce days and only continues to grow despite economic concerns.

eMarketer estimates that total UK B2C eCommerce sales will grow 13.4% this year, to reach $141.5 billion.

The biggest driver of on-line retail sales growth will come from the baby boomer generation. The number of on-line buyers in this age group will continue to grow through 2016 more rapidly than any other age category .

Younger consumers may have been faster to adopt to eCommerce and have a great demand for digital but the older generations are now starting to embrace technology purchasing everything from groceries, to holidays and mail delivery items.

According to Ofcom UK consumers across all age groups spend an average £1,083 per year each on on-line shopping and 60%+ of mobile phone users in the UK own a smartphone.

Mobile marketing in the UK has created a great opportunity for businesses who have adapted and embraced mobile  as has the UK has become a gadget-obsessed nation.  This is a  market that is watching more television on-line, spending more on internet shopping and using smartphones and tablets to access the web more heavily than any of the world’s leading economies, according to new research.

The love of these devices has even seen the UK overtake Japan in mobile internet use, according to  Ofcom, which compares data across 17 countries.

If retailers want to continue to survive they need to be savvier with their marketing and start connecting the dots between the on-line and offline worlds.  If businesses regardless of their size do not have an on-line solution they face not being in business in the years to come. This offers great opportunity for those offering digital solutions to be be able to educate, deliver, impact and profit in this sector.

 

Google and Facebook Speaking in Paris

Posted by trinda On March - 21 - 2013

Google and Facebook Speaking in Paris

Excellence and Innovation is under way in Paris. Doug Schust WSI president delivered a powerful opening address before handing the stage over to Google , Acquisio and tomorrow to Facebook.

WSI franchisees from around the world have gathered together in Paris at the annual Excellence and Innovation Conference to listen to the likes of Google, Facebook, Acquisio and other WSI partners and suppliers.

As always the event is jammed packed with new technologies, ongoing learning, updates on our national accounts program, partner and supplier updates, networking events and of course we can’t forget the fun on the Seine River Cruise.

WSI has over 1000 franchisees in 80 countries and continues to be the global big chief in digital marketing. As a result of our massive global ad spend, large reach to businesses and success of franchisees many very notable organizations have been taking notice as to the opportunity to work with WSI.

WSI franchisees come from backgrounds in marketing, sales, financial, real estate, technology, business ownership and in some cases are bolting WSI onto an existing business such as an ad agency or print shop.

Surviving Digitization

Posted by trinda On March - 1 - 2013

I was amazed yesterday when I was searching online and came across a question posted by a small business owner 3 days ago. The question was “Do I need a website?”

Is this really still a question? How can any business person expect to survive the digital age without having a website? The internet is one of the fastest growing industries in the world.

Let’s look at a few major reasons why you need a website

  1. You are open 24/7. Need I say more?
  2. If your customers are not finding you, they are finding your competition
  3. Take your business beyond your local city
  4. Either your customers are going to ask for it or look for it

Whether it is a restaurant, services for my home, auto repairs or my next hair cut, my life is ran and dictated by a 3 inch screen. Imagine being a business owner in the digital marketing Industry and being able to capitalize on the endless opportunities you could provide to businesses ; it would be like writing your own pay check.

Did you know that as of June 2012 there were 7, 017, 846, 922 (resource) websites? If you are a business owner do you really think all of these people are playing Farmville on Facebook?

OK, so now I wondered how many people played Farmville; according to Wiki there is 63,370,436 people feeding their cows and growing crops. Imagine being the smart business owner that has a paid ad beside that cow that links to their website, similar to the ad I saw today for Sears retail store celebrating 60 years and you can win 60 instant prizes.  Sears has created a valuable ad to give me something in return for my information to be able expose me to their brand. Armed with my information they are now able to provide me marketing not just right now while feeding my cows but in the future. It was certainly a lot more effective than sending me a flyer in the mail that likely would have been recycled and never read.

So as a business owner do you think you need a website? As a person maybe looking to be in business do you think digital marketing is an industry with growth and opportunity?

Why are so many Business Leaders not online?

Posted by trinda On October - 25 - 2012

Why are so many Business Leaders not online?

I have now been in this position for 10 years and I remember when I first started with WSI and so many business owners would say “the internet is just a trend/ a fad”. I think by now we have all realized the internet is certainly here to stay and most of us in fact could not live without it.

However, when you get to the very top of companies, there is a surprising lethargy about using the online tools already available: social media. Embracing social media isn’t just a bit of fun, it is a vital way to communicate, keep your ear to the ground and improve your business.

So why are only 16% of CEOs currently participating in social media? IBM’s 2012 Global CEO Study found that most CEOs are clearly not taking social media seriously. Only one of more than 1,700 respondents had their own blog! Some are on LinkedIn, fewer on Twitter and even less on Facebook, Google+ and elsewhere on the web.

It isn’t just CEOs that can make the most of social media. Everyone within a company should be engaged in what is happening elsewhere within their business, there competition and most importantly there potential or existing customers.  Social media is a great way to do this.

Nevertheless, like all other areas of business, CEOs have the opportunity to set the bar. By ignoring social networks, they are potentially missing a great opportunity to improve and capture new business.

There are lots of business leaders utilising social media but the beauty of the web is that there is plenty of room for everyone.

If you are looking to become a digital marketing expert you can request further information about the WSI franchise Opportunity by requesting a package in the tabs above.

WSI Excellence and Innovation Conference

Posted by trinda On September - 27 - 2011

Every year our franchisees gather together for our Annual Excellence and Innovation Conference to share best practices and network. Franchisees can always expect a powerful line up of presentations including key note speakers, launches of new technologies and tools to help our franchisees make a difference in the lives of their customers, their families and every person they touch.

This year was certainly no different WSI Excellence and Innovation

Here is a sneak peak of some new launches and the powerful presentation topics that franchisees were able to experience share and use to help them become more successful in their business every day.

Some of the presentations from Franchisees and Industry Experts Included:

Friend of a Friend Marketing

Be a Local Search Expert: How I Grew My Business to $700K

Voice of Digital Marketing: Panel of Pros

The Profound Impact of Commitment & Compassion

Partnering With a Company and Growing Them from $500K to $4 Million

Breakout Sessions on Building your Creditability

 

WSI Mobile Marketing Strategy Guide. Similar to the Social Media Strategy Guide released last year.

 

 

WSI E&I mobile app. 

 

 

 

 

 

Without a doubt, there are many enhancements taking place in the WSI system and I want to thank our Marketing, Education and Product & Technology Committees as well as the entire WSI community for your feedback and support.

We look forward to another exciting event in Paris in the Spring of 2011

If you are considering a transition from your current position,  looking to leave a position or finding yourself not  able to find your next position perhaps a franchise might be next step to help you achieve your goals  http://bit.ly/requestinformation

Internet Surpasses Newspaper Advertising Revenue in Canada

Posted by trinda On August - 3 - 2011

Internet Surpasses Newspaper Advertising Revenue in Canada

The Interactive Advertising Bureau of Canada yesterday announced that Canadian online advertising revenues for 2010 exceeded the budgeted expectations of $2.1 billion, and grew by 23% to $2.23 billion for 2010.

As a result, the Internet has surpassed Daily Newspaper, and is now second only to Television in terms of share of total Canadian media advertising revenue.

Online advertising had a 23% increase and Online Video advertising grew by 85%  which really shows the strong digital push. Companies of all sizes are now understanding the importance of being where there customers are buying, researching and verifying.

Download the Detailed IAB Canada 2010 Actuals/2011 Budgeted Internet Advertising Revenue Report

With Newspapers shutting doors, print shops closing down and companies now able to  spend less on there advertising and get more it is no wonder why WSI franchisees have such a huge impact globally. Digital advertising really offers a major advantage that you cant get in traditional advertising and that is the ability to measure results.

We are seeing more and more people and businesses finding WSI as it offers them the opportunity to offer leading edge solutions to businesses. offer additional services to already existing clients and an ability to build a business for them self with a residual and reoccuring revenue.

If you are considering a transition from your current position,  looking to leave a position or finding yourself not  able to find your next position perhaps a franchise might be next step to help you achieve your goals  http://bit.ly/requestinformation

If your company needs an on-line solution, social media or a mobile solution than please email and we would be happy to arrange for a franchisee to call you ttresham@wsicorporate.com

If you are a business looking to add a business to your current business  you can request further information here http://bit.ly/requestinformation

Entrepreneurs and small businesses have an advantage over medium to larger sized businesses. They are flexible, fast and they can usually make quick decisions without the bureaucracy that many larger companies suffer from.

This ability to take action and make decisions is what makes blogging work so well for small-sized businesses. Blogging is a powerful way for a small-sized business to interact and reach potential customers.

Why should businesses be blogging?

Low cost: Blogs can offer a low-cost way for businesses to get a presence online socially. Most small businesses do have a website or some sort of online presence. The problem they have is there website is usually not kept update and becomes very stale. Blogs allows a business to create an online presence that is much easier to be kept up to date with fresh content.

Content is king: The focus of a blog should always be about the message and not the flashy design. Blogs are about reaching targeted audiences with a message that they will find interesting and useful. It could be about opinions, news, FAQ’s, the latest industry trends or just simple how to advice.

Blogs are fast: Blogs broadcast new content via RSS (Real Simple Syndication) across the web. This is exactly the same technology that allows news stories to be published and found within minutes of a news story breaking. Normal websites wait for the search engine spiders to discover their content while blogs broadcasts their message actively.

Optimization: By adding a Blog to your business website it can help to improve the overall organic search engine rankings for your website. All you have to do is write blog posts with keyword rich content.

People still read blogs; you are basically reading one right at this moment. Blogging is an excellent method to grow your small business.

If your company needs a Blog than please email and we would be happy to arrange for a franchisee to call you ttresham@wsicorporate.com

If you are a business or an individual looking to add a business to your current business or start a business you can request further information here http://bit.ly/requestinformation

Learn How to Monetize the Fastest Growing Social Network

Posted by trinda On June - 17 - 2011

Learn How to Monetize the Fastest Growing Social Network

 Mobile Marketing has companies turning their heads realizing the value of a mobile ready site. Unfortunately not all companies realize this value not because they don’t want to but they are not educated.

There are more than 100 million active user’s current accessing Facebook through their mobile devices.

People that use Facebook on their mobile phone are twice as active on Facebook as people who do not access Facebook through their mobile.

The reality is that Facebook is here to stay. Businesses need to be educated and determine how they can monetize this network if they wish to compete in an ever changing market, stay in front of there customers and talk to all customers not just the ones they have done business with for the past 20 years.

Facebook can no longer be seen as the site where college students go to socialize about the latest fashion or party – as statistics show the fastest growing demographics two years ago was those 35 years and older, and today it is woman over 55 (InsiderFacebook.com).  In fact, 45% of Facebook ‘s US audience is now 26 years and older! Businesses need to consider sites like Facebook as part of their marketing mix; otherwise the risks of not being present can actually open the door for competitive or negative brand exposure.  

So if you have not already, it’s about time to give your online marketing strategy a facelift by joining Facebook!

If your company needs a mobile solution than please email and we would be happy to arrange for a franchisee to call you ttresham@wsicorporate.com

If you are a business or an individual looking to add a business to your current business or start a business you can request further information here http://bit.ly/requestinformation

Mobile Marketing: Why Your Business needs to understand it

Posted by trinda On June - 15 - 2011

Google is investing a lot of time and efforts into mobile search. Yes, this means when you Google something on your mobile it will give different search results than when you Google from a PC. That means that the“regular search engine optimization tricks” you use on your  web site won’t necessarily work on mobile.

Then the number of web searches performed from mobile devices per month is approximately 20.7 billion. 690 million searches per day, 29 million per hour. These numbers are probably very conservative, knowing that Mobile search is growing faster than search from desktop computers!

It goes without saying that your company being visible in search results on a mobile device is that much more important. More and more end users are reaching out to you online and are doing it using a mobile phone.

According to Google and a recent study “The mobile Movement: Understanding Smartphone Users” (*), 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their Smartphone.

Google found that only 21% of Google’s largest advertisers have a website that is optimized for mobile. That’s 79% serving up a less than an ideal experience for their mobile customers. Small and medium sized companies are still in great need of education.

Most advertisers on Google do not have a mobile ready user experience and are missing out on this huge opportunity

In today’s world and with the simplicity of a smart phone if you are not reaching out to your customers then your competition is.

If you are a business looking to offer these services to your clients or an individual looking to start a business in the fastest growing industry in the world please complete this form to learn more http://bit.ly/ConsultingFranchiseInformation

If you would like to have one of our franchisees educate you about mobile marketing and what it can do for your business please send me an email and I will be sure to put you in touch with a local franchisee. Trinda Tresham ttresham@wsicorporate.com


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