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Archive for the ‘Social Media News’ Category

Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn’t always been clear; social media, mobile marketing and search marketing campaigns are always changing. 

Luckily, digital marketing is still in its infancy and there’s plenty of time to get on track. Written by WSI, Digital Minds brings industry-proven expertise to assist your business with hot strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. By grasping the trends now, your business can catch up to speed and stay ahead of the competition.

Every year, WSI holds a global conference attracting top Digital Marketing Consultants and speakers from around the world. Speakers have included partners and experts including Google and LinkedIn.

WSI is the #1 digital marketing franchise in the world with over 1000 franchise offices in 80 countries. Franchise are made up of individuals looking to be self employed and also businesses who are looking to add digital marketing to there portfolio bolting the WSI franchise into there existing business.

Partnering with some very big names in the industry and launching their first book they have catapulted to the top of the pile as the experts in the digital landscape. The recently launched book “Digital Minds – “12 Things Every Business Needs to Know About Digital Marketing” is the first of many books helping businesses learn and understand the power of digital marketing and there customers.

The book assists businesses with strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. We can literally say, we wrote the Digital Marketing book!

5000 copies were sold in the first week of release, which says it all about the quality of the content. This is being supplemented by a series of webinars which will drill down into more detail.

The book can be downloaded for free to your kindle for a limited time or purchased through amazon.

Are Brazilians Ready?

Posted by trinda On April - 10 - 2015

Retail Ecommerce Sales in Brazil to See Double-Digit Growth This Year

eMarketer estimates retail ecommerce sales in Brazil will grow 11.7% in 2014 to reach $13.37 billion.While still in a relatively early stage of ecommerce development, these numbers place Brazil as the 10th largest market worldwide in 2014 ranked by retail ecommerce sales.The sheer size of Brazil’s internet space already makes it a sizable market. eMarketer estimates Brazil will have 107.7 million internet users in 2014, 37.7% of whom will make a digital purchase. This represents a market of 32.9 million consumers buying via digital channels and amounts to 36.4% of all digital buyers in Latin America.

The numbers tell a compelling story. With 199 million people, Brazil is second in population only to the United States in the Americas. Over the last decade, the country’s middle class has expanded dramatically, growing by 40 percent and now embracing more than half the population. Meanwhile, the government has spearheaded a progressive push to extend Internet access across the country, with the result that nearly 100 million Brazilians are now online. It’s estimated that up to 80 percent of the population will have Internet access by 2016.

More enlightening – in particular for businesses serving the market – is how Brazilians are using social media to inform buying decisions. 77 percent of Brazilian social media users have a positive attitude toward shopping and buying on social networks, according to a recent study by Brazilian media consultant eCRM123.

The race is already on to capitalize on an impending sea change in ad spend, notes Facebook’s Latin America sales chief, Hohagen: “This is a big country, so there’s a lot of opportunity to migrate revenue from one medium to another.”  Equally worthy of note: Brazil is expected to boost overall ad spending by $5.6 billion in the next three years, more than India, Russia or Indonesia.

Of course, it also helps that all eyes will soon be on Brazil for two of the biggest media events on the planet. The 2014 FIFA World Cup and 2016 Olympic Summer Games will put an unprecedented spotlight on Brazil, with a predictably unprecedented uptick in ad spending on social media and other channels.

Brazilians account 65+ million Facebook users second only to the US and the worlds second largest uses of Twitter. With the upcoming World cup and Olympics businesses are going to need to make some serious changes to stand out from there competition. The consumers are already online and businesses are scrambling to catch up. This creates a great revenue opportunity in Brazil for both businesses and entrepreneurs.WSI is a worldwide digital Marketing franchise that has expanded into Brazil over the last few years and the franchisees are already see a huge change in the needs of local businesses. The master franchisees are working closely with the corporate headquarters to build the local market and expand the current Google partnership to take advantage of the huge opportunity and growth in the country.

 

 

Mobile Continues to Expand 1.75 Billion in 2014

Posted by trinda On September - 17 - 2014

Smartphone Users Worldwide Will Total 1.75 Billion in 2014

Mobile users pick up smartphones as they become more affordable, 3G and 4G networks advance

eMarketer expects 4.55 billion people worldwide to use a mobile phone in 2014. This offers a large opportunity for those providing services in the digital space.

The global smartphone audience surpassed the 1 billion mark in 2012 and will total 1.75 billion in 2014. eMarketer expects smartphone adoption to continue on a fast-paced trajectory through 2017. Nearly two-fifths of all mobile phone users—close to one-quarter of the worldwide population—will use a smartphone at least monthly in 2014. By the end of the forecast period, smartphone penetration among mobile phone users globally will near 50%

More than 2.23 billion people worldwide, or 48.9% of mobile phone users, will go online via mobile at least monthly in 2014, and over half of the mobile audience will use the mobile internet next year. Mobile data network expansion—especially in areas outside of urban centers in emerging markets with rising middle classes—and the adoption of smartphones and feature phones with internet capabilities will fuel growth of the mobile phone internet consumer base. We estimate that the total number of mobile phone internet users will rise 16.5% in 2014 and maintain double-digit growth through 2016.

If business want to continue to survive they need to be savvier with their marketing and start connecting the dots between the on-line and offline worlds.  If businesses regardless of their size do not have an on-line solution offering responsive design and additional mobile solutions they face not being in business in the years to come. This offers great opportunity for those offering digital solutions to be able to educate, deliver, impact and profit in this sector.

If you have considered being part of the digital revolution  or you want to learn more about the WSI franchise opportunity in over 80 countries please click the link below:

http://bit.ly/requestinformation

Ecommerce in Emerging Markets

Posted by trinda On February - 3 - 2014

Global B2C Ecommerce Sales to Hit $1.5 Trillion This Year Driven by Growth in Emerging Markets

According to eMarketer’s latest forecasts, worldwide business-to-consumer (B2C) ecommerce sales will increase by 20.1% this year to reach $1.500 trillion. Growth will come primarily from the rapidly expanding online and mobile user bases in emerging markets, increases in mcommerce sales, advancing shipping and payment options, and the push into new international markets by major brands.

Asia, Argentina, Mexico, Brazil, Russia, Italy and Canada, will drive ecommerce sales growth worldwide creating greater opportunities for businesses to capture a larger amount of leads and new business.

The strength of sales in emerging markets is largely due to their large populations coming online and buying there for the first time.

As technology continues to change and new opportunities in this space emerge spend will continue to rise. This channel tends to be a reoccurring expense to companies as the work it never done and the landscape is always changing. This offers a great opportunity and income potential to those servicing the businesses digital needs.

Want more Information

 

WSI takes Brazil by Storm

Posted by trinda On July - 16 - 2013

WSI the leading Digital Marketing franchise in the world with over 1000 franchisees in 80 countries spent a week in Sao Paulo meeting with franchisees top clients, held events at the Canadian consolute and ABF.

The Market in Brazil has explosive growth and with Brazil’s large population, deepening internet penetration and early embrace of social media have created one of the largest social media markets in the world.

The number of social network users in Brazil continues to grow at a rapid clip. eMarketer estimates that Brazil will have the fifth-fastest social network growth in the world this year.

Brazil and Mexico will lead Latin America for total ad expenditures, with spending reaching $20.21 billion and $4.58 billion, respectively, this year, according to eMarketer. Brazil, however, will be the undisputed engine throughout the forecast period.

With the huge opportunity in Brazil the WSI franchise headquarters is working very closely with the master franchisees in Brazil to grow the market with the right people to support the growing need for services and education to Brazilian businesses.

During the one week in Sao Paulo WSI franchisees had advanced training with President Doug Schust as well as training at the Google headquarters.

Like many global markets businesses in Brazil are looking to social media, mobile marketing and online properties to reach their existing customers and target new ones.

If you are interested in being part of the digital revolution and want to look at self employment in this high growth market as an option http://bit.ly/requestinformation

Digital Ad Spend in Brazil continues to Explode

Posted by trinda On June - 5 - 2013

Digital Ad Spend in Brazil Continues to Explode

According to a comScore focus report recently released which looks at trends in web usage, social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year.

“The Brazilian digital landscape saw significant change in 2012 led by the strong emergence of Social Networking, in addition to increasing media consumption in terms of online video and display advertising,” said Alex Banks, comScore managing director for Brazil & VP Latin America. “As these media vehicles continue to grow, they are providing new and exciting opportunities for businesses looking to attract new consumers.”

Some key insights from the Brazil Digital Future report include:

  • Consumers in Brazil spent more than 27 hours per month online on their desktop computers, representing the highest average engagement of all 8 Latin American markets analyzed.
  • Online Retail continues to grow in Brazil with the total number of category page views up 9 percent during 2012.
  • Online Advertising is on the rise, with more than 789 billion display ad impressions delivered in 2012. Portals and Social Networking are the two largest content categories for delivery of these ads, representing a combined 45 percent of the market
  • Social Media sites capture the largest percentage of consumers’ time in Brazil at 36 percent.
  • Online video consumption in Brazil grew 18 percent in 2012.

According to a recent eMarketer update Brazil’s rapidly expanding mobile internet market is largely fueled by a growing middle class.

eMarketer estimates—53.1 million people in Brazil—will be mobile phone internet users this year. Based on current trends, by 2017 almost all internet users in Brazil, and close to 60% of the country, are expected to go online through mobile phones.

Like many global markets businesses in Brazil are looking to social media, mobile marketing and online properties to reach their existing customers and target new ones.

If you are interested in being part of the digital revolution and want to look at self employment in this high growth market as an option http://bit.ly/requestinformation

 

Mobile and Social Lead the Way

Posted by trinda On May - 30 - 2013

Mobile and Social Lead the Way

According to a recent eMarketer report marketers are backing up there excitement around mobile, social and video with more ad dollars. Of the 20 major US brands surveyed by the Association of National Advertisers in March 2013, 65% said they were increasing their investments in mobile—the highest percentage of marketers upping investments in any channel studied.

Marketers seem to have no hesitations about social, as 55% of respondents said they

Growth in the number of social media users is reaching maturity in the US   Meanwhile, the mobile internet is still set to see double-digit user increases during the next couple of years.. were putting more dollars towards social media, while no advertisers reporting a decrease in social investments.

Marketers allocated 60% of their offline budget to branding vs. 42% of their digital budget. Direct response took 32% of digital spend vs. 20% of offline spending.

Business owners are really starting to understand the need for social media in there business but the majority of business still do understand how to do this.

Many small boutique agencies that offer digital marketing are finding the need to add additional services to there business to service the growing needs to there clients, to service larger ticket clients and to ultimately stay relevant and in the game. This really is a Digital Revolution

Understanding Internet Marketing

Posted by trinda On May - 8 - 2013

Many businesses and professionals  alike are always trying to understand internet marketing and how everything fits together in there business.

I saw this great example called the “internet marketing tree”.

Not only does the tree show all of the components and possibilities but it also shows the  priorities of how internet marketing can be effective if done right.

The trunk is the core of the tree just like a good website should be the core of a good company.  In the case of a tree it thrives by it branches drawing in rain and sunshine, expanding upward and growing larger to block out competing vegetation to ensure its long life.

Your website is the trunk or core of your company.  Your branches on your tree represent your companies  social media strategies, landing pages, mobile strategies,  search engine optimization (SEO), Pay per Click (PPC) etc. You need to ensure you have many branches to feed your site in order to  have  a strong growing digital strategy and  ensure you grow beyond your competition and service your clients needs.

 

 

The Mystery of Social Media ROI

Posted by trinda On May - 2 - 2013

There’s still some clouds in the way when it comes to properly calculating social media ROI, but it’s worth investigating.

Social media is a big part of your business’ digital marketing strategy. With all the social platforms sprouting up and taking off (Facebook, Twitter, Pinterest), the possibilities to market yourself are almost endless. A little creativity can go a long way to growing your online reputation and your ROI.  Social media  can make it  happen much faster than with traditional forms of  media.

Can you track your social media return on investment?

Not everything you do on Twitter and Facebook is going to move people directly to the checkout every time. What it will do is increase your visibility. In regards to ROI, what is your reputation worth? One way to calculate is by asking how much that syndication and reputation outlet would cost in real media dollars. Considering Facebook and Twitter are free (unless you buy ads), the cost of social media is relatively low compared to newspaper or television campaigns.

Here are a few things to consider when putting together a social media marketing campaign:

  • Realize what you will be missing out on if you don’t engage
  • Make sure all social channels are aligned towards one single goal
  • Understand it takes time to cultivate and nurture social leads so the longer you wait the bigger the jump your competition has on you 

Tools Available for Your Social Media ROI

As marketers and developers continue to unravel the mystery of social ROI, the number of social monitoring tools is growing. Recently, Google launched a Social Reports addition to Google Analytics, while Adobe launched Adobe Social. As more digital powerhouses release options for social media tracking, it becomes clear just how important so-called “vanity metrics” is to marketers.

In the end, it’s all about what your business needs from your social media campaign, be it followers, likes or general brand awareness.

Consumers have limits on what they want to see from brands on social networks

According to E-marketer this year more than half of the population in Australia will be social network users.. According to a December 2012 survey from Latitude Insights and The Social Hatch, 82% of social media users had connected with a brand via a social site. On Facebook alone, nearly three out of 10 users reported connecting with 11 or more brands.

Users everywhere often connect with brands on social to get discounts and promotions. And in Australia that certainly holds true.

The responses shows that while offering discounts is certainly popular with social media users, there are plenty of other ways to get consumers’ attention and forge new connections.

Social media users know how to curate their connections and are sensitive to feeds overwhelmed by unwanted content. The takeaway is to create relevant and interesting content that keeps users engaged.

Social Media plays a big part in engaging users in your brand and allowing them to validate or research a product or service.

If you have considered being in business for yourself digital marketing is a continually growing market and companies need an educated and well informed digital marketer.


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