Trinda

Social Media, Digital Marketing, Business and Consulting, franchise opportunity

Lead Generation
Build your customer database using proven Digital Marketing tactics like PPC and SEO.
Brand Credibility
Demonstrate your industry expertise to your customer using Social Media.
Customer Communication
Engage your customers with Email Marketing and increase your customer loyalty.

Archive for the ‘Digital Marketing’ Category

2012 The Trillion Dollar Year

Posted by trinda On February - 7 - 2013

B2C Ecommerce Sales Topped $1 Trillion for First Time in 2012

In a market that continues to grow year over year nothing seems to surprise us. As businesses become more educated they spend more money on-line in order to capture the customer that may have once just simply walked through there front door.

In 2012, B2C ecommerce sales grew 21.1% to top $1 trillion for the first time, according to new global estimates by eMarketer.

This year, sales will grow 18.3% to $1.298 trillion worldwide, eMarketer estimates, as Asia-Pacific surpasses North America to become the world’s No. 1 market for B2C ecommerce sales.

Sales in North America grew 13.9% to a world-leading $364.66 billion in 2012—a figure expected to increase 12.2% to $409.05 billion this year—as more consumers shifted spending from physical stores to retail and travel websites thanks to lower prices, greater convenience, broader selection and richer product information.

B2C ecommerce sales in Asia-Pacific grew more than 33% to $332.46 billion in 2012. This year, the region will see sales increase by more than 30% to over $433 billion—or more than one-third of all global B2C ecommerce sales.

Maybe it’s time to be part of the one of the fastest growing industries in the world.

 

Investments into Mobile Marketing Explodes

Posted by trinda On February - 5 - 2013

Investments into Mobile Marketing Explodes : Retailers expected to invest $55B annually in mobile by 2015

Retailers will significantly increase their mobile marketing spend over the next few years due in large part to coupons and advertising, according to a new study from Juniper Research.

In Juniper’s “Retail mCommerce: Mobile & Tablet Marketing, Advertising & Coupon Strategies 2013-2017” report, they look at how retailers increase their mobile initiatives to drive more in-store traffic and on-line sales over the next few years.

“Mass smartphone and tablet adoption amongst end users leading to a surge in mobile and nomadic browsing, the development of mobile and couch commerce, the attendant decline in circulation of newspapers and many magazines and leading brands seeking out new ways of engaging with consumers — these are all factors which, in isolation or combination, mean that including mobile as a marketing channel is absolutely critical for brands and retailers,” he said.

It’s Time to Invest in mobile
The $55 billion annual spend in 2015 almost doubles the spend that marketers are expected to invest in mobile this year.

Retailers  use mobile for everything from helping consumers discover new products to driving both on-line and in-store sales via a mobile point-of-sale.

However,  retailers should be looking at mobile coupons to do more than to simply drive there sales. When used with personalized messaging, mobile coupons help retailers establish closer one-on-one relationships with shoppers to drive repeat business.

Although mobile spend is continuing to rise there is still a very large portion of the retail businesses or even businesses in general that have no idea what mobile is or how it is relevant to their business. There is still a large gap in education to business as they still try to understand and grasp how this is relevant to there business.

Mobile Advertising 

The goal behind brand advertising is to expose a consumer to a retailer with hopes that the brand stays in the fore front and will lead to a future sale.

As retailers become better educated with mobile, it is expected that more retailers will swing to more location-based advertising to tap into this opportunity.

Three areas – North America, Latin America and Western Europe – will control the largest percentage of mobile marketing spend.

 

 

From Agency to Empire

Posted by trinda On January - 8 - 2013

From Boutique Agency to Empire

In a matter of very few years, the Internet has consolidated itself as a very powerful platform that has forever changed the way we do business and the way we communicate. The Internet, as no other communication medium, has given a Globalized dimension to the world. It has become the Universal source of information for millions of people in every part of their day and has made distances shorter and the world smaller.

In the past 12+ years marketing has been reinvented. It’s hard to believe that today there are still many advertising agencies, marketing companies, printers, publishers and designers who are still trying to figure it out.  It‘s a crazy concept to think that as a business owner you know all your clients need digital marketing, social media and mobile and yet you don’t expand your service offerings. How much money are you losing? Better yet, how long will your clients stay with you when you can’t deliver on their needs and are still cooking up the brontosaurus bones?

OK,  so agencies and alike are not completely to blame as the world of digital is very confusing: do you hire, do you outsource, what do you offer, what do you change and so on.

To scale your business much quicker you either have to automate what it is you are doing , expand or you have to outsource. http://bit.ly/boltonbusiness

Each of these areas has their own challenges and that is where it has become confusing.

If you automate you may become more efficient but you still may not be able to deliver on your clients’ needs. Now that you have automated, you have to either expand or outsource.

So to expand usually means to hire. And to hire means additional staff and salaries. If you only want to offer your clients web development, you hire a developer (techie) and they build solutions one by one for your clients. In turn the cost is high, it takes a long time to produce and then we have the challenge that a technical person is not a marketer and a website is for marketing? Now how about mobile marketing, social media, PPC, SEO and the list goes on. Do you hire someone for each task because each task on its own is a unique skill set knowledge and ongoing education?

I think you get the point. Let’s look to outsourcing. This has certainly become a common option but also a nightmare in a lot of cases because now they are working for you, not with you. They don’t have the same vested interest in your business, profit margins become further decreased, delivery time may not be reliable. Do they have marketing experience? How do they keep up to date on what’s hot? How do you delver information to them and how does that get translated from the customer. Very few businesses are able to make this work because it’s hard to find someone that cares as much about your client as you do and when you outsource you now rest the entire process into another business’s hands. Or even worse, an individual who claims to be an expert with very little control. Don’t get me wrong this can be very effective but can also be very damaging to your business.

So as a business owner how do you take your boutique business and build it from 2, 4, 7 even 15 staff into a one stop shop and empire you can look down on and one day pass on to your kids or sell and retire to the Bahamas.

I do happen to have one solution to this problem which is WSI. WSI is the #1 Internet marketing franchise in the world. We have over 1000 franchisees in 80 countries and we have formed partnerships with major organizations around the world such as Google and BDO. How is this going to help you?

We have been approached over the last several years by many printing companies, advertising agencies, brokers, designers and businesses that have taken our proven franchise model and bolted it on to their existing business. In fact you can be that one stop shop, be the expert and stop serving up brontosaurus bones for less than the cost of one salary.

If you want to expand your services, increase your revenue, target larger ticket brands, create a residual and reoccurring revenue and go from independent to empire maybe this is an option that may fit your business. To learn more http://bit.ly/boltonbusiness

Why are so many Business Leaders not online?

Posted by trinda On October - 25 - 2012

Why are so many Business Leaders not online?

I have now been in this position for 10 years and I remember when I first started with WSI and so many business owners would say “the internet is just a trend/ a fad”. I think by now we have all realized the internet is certainly here to stay and most of us in fact could not live without it.

However, when you get to the very top of companies, there is a surprising lethargy about using the online tools already available: social media. Embracing social media isn’t just a bit of fun, it is a vital way to communicate, keep your ear to the ground and improve your business.

So why are only 16% of CEOs currently participating in social media? IBM’s 2012 Global CEO Study found that most CEOs are clearly not taking social media seriously. Only one of more than 1,700 respondents had their own blog! Some are on LinkedIn, fewer on Twitter and even less on Facebook, Google+ and elsewhere on the web.

It isn’t just CEOs that can make the most of social media. Everyone within a company should be engaged in what is happening elsewhere within their business, there competition and most importantly there potential or existing customers.  Social media is a great way to do this.

Nevertheless, like all other areas of business, CEOs have the opportunity to set the bar. By ignoring social networks, they are potentially missing a great opportunity to improve and capture new business.

There are lots of business leaders utilising social media but the beauty of the web is that there is plenty of room for everyone.

If you are looking to become a digital marketing expert you can request further information about the WSI franchise Opportunity by requesting a package in the tabs above.

“The Top 3 Digital Marketing Trends You Can’t Afford to Ignore in 2013” 

The New Year isn’t far off and soon (if you haven’t started already) you’ll be reviewing your current marketing strategies and determining what is working and what isn’t.  It shouldn’t come to anyone’s surprise that digital marketing is once again poised to be a key component of every company’s marketing strategy.  The areas of search, social, and mobile in particular will be key factors that must be closely monitored!

In this webinar we will uncover the top 3 digital marketing trends for 2013 and what you need to be considering when defining your marketing budget for next year.

WEBINAR TITLE:The Top 3 Digital Marketing Trends You Can’t Afford to Ignore in 2013″

DATE: Tuesday, November 13, 2012

TIME: 11:00AM – 12:00PM (EDT) (*check your local times zones)
REGISTER: http://bit.ly/DigitalMarketingTrendsWebinar 

Franchise Opportunity Webinar



Please join us on Wednesday November 2nd @ 12pm Eastern Time for a webinar on the WSI Franchise Opportunity Register For Webinar

 

I’m pleased to announce that in the coming weeks, I will be hosting a special webinar I think you might be interested in. You see, the WSI Digital Marketing franchise is actively accepting inquiries from entrepreneurial minded individuals who are exploring the option of business ownership. So on Wednesday November 2nd at 12:00 pm EDT, I’ll be hosting a special webinar that may help you decide if business ownership is right for you.

If you’re interested, click here to register.

WSI is a Digital Marketing Franchise with over 1000 franchisees in over 80 countries around the world.

Franchisees come from a wide range of backgrounds including banking, consulting, marketing and sales, real estate and pharmaceutical really any industry you can imagine.

A franchise offers an entrepreneur the ability to take an established proven business system, apply it to their skills, background and strengths and not have to start from square one. The road map is already there.

I have been with WSI for almost 10 years and will share an overview of the WSI franchise opportunity, what it is a franchisee does, average revenues in the business, training and support. I will also explain the selection process which is designed for both yourself and WSI to ensure this business is mutually the right fit.

If you would like to learn more and missed the webinar here is the recorded link http://bit.ly/BusinessOpportunityWebinar

Thank you for your interest in the WSI Franchise Opportunity

Topic: Are You Looking to Start a Business or Exploring Business Ownership?
When: Wednesday November 2nd @ 12pm eastern time
Time: 12:00PM – 1:00PM EDT
Regsiter: https://www1.gotomeeting.com/register/497148841

Hope to see you at the webinar!

If you would like to start the process of exploring the business opportunity prior to the webinar you can  reach me directly at:

Trinda Tresham

ttresham@wsiworld.com

 

 

 

WSI Excellence and Innovation Conference

Posted by trinda On September - 27 - 2011

Every year our franchisees gather together for our Annual Excellence and Innovation Conference to share best practices and network. Franchisees can always expect a powerful line up of presentations including key note speakers, launches of new technologies and tools to help our franchisees make a difference in the lives of their customers, their families and every person they touch.

This year was certainly no different WSI Excellence and Innovation

Here is a sneak peak of some new launches and the powerful presentation topics that franchisees were able to experience share and use to help them become more successful in their business every day.

Some of the presentations from Franchisees and Industry Experts Included:

Friend of a Friend Marketing

Be a Local Search Expert: How I Grew My Business to $700K

Voice of Digital Marketing: Panel of Pros

The Profound Impact of Commitment & Compassion

Partnering With a Company and Growing Them from $500K to $4 Million

Breakout Sessions on Building your Creditability

 

WSI Mobile Marketing Strategy Guide. Similar to the Social Media Strategy Guide released last year.

 

 

WSI E&I mobile app. 

 

 

 

 

 

Without a doubt, there are many enhancements taking place in the WSI system and I want to thank our Marketing, Education and Product & Technology Committees as well as the entire WSI community for your feedback and support.

We look forward to another exciting event in Paris in the Spring of 2011

If you are considering a transition from your current position,  looking to leave a position or finding yourself not  able to find your next position perhaps a franchise might be next step to help you achieve your goals  http://bit.ly/requestinformation

WSI Franchise in the News: Mason Contractors Blogspot

Posted by trinda On September - 7 - 2011

Creating a Website for Your Masonry Company

Ron McArthur – President of WSI Franchise – recently shared some digital marketing tips for the masonry industry in an article featured on the official blog for Masonry Magazine. Here’s a short excerpt from the article:

“Owning a masonry company is all about access to the right customers, the right leads and the right information that will help you excel in your sales. One of the most pivotal access points for buyers is a website that boasts a clean design, easy navigational layout and sharp, engaging content. With more than 200 million people around the country using the Internet, the right website is vital for any business’ success. An effective site can help a potential client decide if he or she wants to use your company or a competitor.”

Click here to read the entire article.

If your company needs an on-line solution, social media or a mobile solution than please email and we would be happy to arrange for a franchisee to call you ttresham@wsicorporate.com

If you are considering a transition from your current position,  looking to leave a position or finding yourself not  able to find your next position perhaps a franchise might be next step to help you achieve your goals  http://bit.ly/requestinformation

If you are a business looking to add a business to your current business you can request further information here http://bit.ly/requestinformation

 

WSI Official Marketing Company for the 2012 Heineken Regatta

Posted by trinda On August - 31 - 2011

WSI Wins Bid to Become the Official Marketing Company 
for the 2012 Heineken Regatta

I’m very pleased to be sharing a recent accomplishment of Netherlands-based WSI Consultant, Rudolf Stomps. Rudolf recently landed an outstanding deal and has secured WSI’s spot as the official marketing company for the 2012 Heineken Regatta(March 1-4, 2012).

A prime focus for the regatta’s official marketing company includes the responsibility of establishing a global presence by way of an extensive social media marketing campaign. This is undoubtedly an exceptional opportunity to showcase WSI’s online impact on a global stage. On behalf of the entire staff and management team at Corporate Office, I’d like to congratulate Rudolf on this outstanding accomplishment.

For all you avid sailors, you might already know that the Heineken Regatta is the Caribbean’s premier sailing event. Taking place in St. Maarten, the Heineken Regatta attracts thousands of people – local and from afar – as well as a diverse group of global companies, who are often valued sponsors for the event.

Naturally, WSI also recognizes this as an excellent opportunity for our IC network to leverage the event’s global reach. Because WSI has already established a role in the Heineken Regatta, franchisees will also be able to leverage this event as it poses outstanding lead generation and networking opportunities.

To learn more about the event, visit http://www.heinekenregatta.com

If your company needs an on-line solution, social media or a mobile solution than please email and we would be happy to arrange for a franchisee to call you ttresham@wsicorporate.com

If you are considering a transition from your current position,  looking to leave a position or finding yourself not  able to find your next position perhaps a franchise might be next step to help you achieve your goals  http://bit.ly/requestinformation

If you are a business looking to add a business to your current business you can request further information here http://bit.ly/requestinformation

WSI Franchise Opportunity Webinar

Posted by trinda On August - 22 - 2011

WSI Franchise Opportunity Webinar

Two Dates: Thursday August 25th @ 10am eastern time

or  Thursday September 1st @ 3pm eastern time

Please join us on August 25th at 10am eastern time for a webinar on the WSI Franchise Opportunityhttps://www1.gotomeeting.com/register/691470616

or Join us on September 1st @ 3pm eastern time https://www1.gotomeeting.com/register/985549729

WSI is currently accepting inquires from entrepreneurial minded individuals who are looking to get into business ownership. WSI is an internet marketing franchise with over 1000 franchisees in 80 countries around the world. The franchise investment starts at 49,700 USD.
Trinda Tresham has been with WSI for almost 10 years and will share an overview of the WSI franchise opportunity, what it is a franchisee does, average revenues in the business, training and support. She will also explain the selection process which is designed for both yourself and WSI to ensure this business is mutually the right fit.
If you would like to learn more prior to the scheduled webinar you can go to http://trinda.wsidigitalmarketer.com/   or if you would like to qualify to receive the multimedia package please submit the form contained here http://wsicq.wsicorporate.com and we will be in contact with you shortly.

Thank you for your interest in the WSI Franchise Opportunity

To Register for the Webinar https://www1.gotomeeting.com/register/691470616

If you are unable to attend the webinar and want to learn if WSI can help you to reach your goals and objectives whither it be personal goals, business goals, family goals or financial goals please click the link below:http://bit.ly/requestinformation


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