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Archive for the ‘Digital Marketing’ Category

Traditional Goes Digital

Posted by trinda On April - 9 - 2013

Edigaralde Cmasociados is a traditional marketing  agency in Ecuador and as times have changed in traditional advertising they saw a need to change and integrate traditional advertising and digital advertising to better service there clients. After learning about the WSI franchise opportunity and being awarded a franchise they bolted the WSI franchise on their existing business to be able to service their client’s digital needs and as a way to drive new business to their existing business and close larger ticket clients.

Shortly after their training at the Toronto headquarters they also applied and were awarded the master franchise for Ecuador to grow the market and expand the brand. They have a proven track record in traditional advertising, marketing and publishing and are excited to combine their strong business acumen with WSI’s expertise to significantly grow the WSI brand and their current agency within the region. 

 (Image: New Master Franchisees Paul Chavez, Carlos Molina and Sebastian Romero with Michael Monaghan and Ana Popovska-Jovcevska from Home Office at the new team’s headquarters.)

What is happening to the advertising agencies business around the world is nothing new. It is the same thing that happened to the travel industry, the print industry, the newspaper and magazine industries and many others, it’s called the INTERNET.

With Digital Marketing’s continued unprecedented growth, many small boutique agencies are scrambling to reclaim lost revenue from clients who have left or reduced traditional media expenditure and refocused their advertising dollars to digital.

Advertising agencies need to offer complete Digital services and solutions in order to stay relevant to their clients and get future clients. The time is now for traditional agencies to change or time will run out. Edigaralde Cmasociados saw this opportunity and need.

In addition to Ecuador, WSI also has Master Franchise Offices located in France, United Arab Emirates, Nigeria, Baltics, Qatar, Bahrain, Portugal, Brazil, Spain, Egypt, South Africa, West India, Czech Republic and Slovak Republic.

If you are looking to start your own business, bolt on digital services to your existing business or look at master opportunities you can reach out to our team for further information.

Online Retail Set for 95% Growth in the Middle East

Posted by trinda On April - 4 - 2013

Online retail sales are expected to grow by 95% in the UAE over the next five years, according to Euromonitor International.

The research shows rocketing sales online will be driven by consumers becoming more sophisticated and confident with online purchases in the UAE.

Internet retailing in the UAE will benefit from a “surge in consumer enthusiasm and confidence” to 2018, Euromonitor said.

“With Internet users in the Arab world tipped to reach over 170 million by 2016, Internet retailing in the region is clearly set for staggering growth,” he said.

Looking ahead, Euromonitor market research indicates Internet retailing in the region is expanding across other channels, with new products such as home care and DIY and gardening recently gaining their first significant presence in Internet retailing.

Players from the UAE have already started expanding elsewhere including Saudi Arabia where forecast growth over the next five years is 136%.

Euromonitor also said it expects this to be followed by huge expansion into other countries such as Egypt.

Payments firm PayPal said in November it expects to sign up to 25,000 merchants and capture 10% of the MENA region’s e-commerce customers in the next two years following the launch of its local operation.

PayPal, now available in seven markets across the Middle East and North Africa, has 1 million customers in the region but expects to grow “exponentially”, said Elias Ghanem, its regional chief.

This is a very important time for businesses to evaluate their current digital solutions and be sure they are meeting the demands of the changing market otherwise potential customers will be lost to other businesses. Add a digital solution to your business, bolt on a digital services to your existing business or have the ability to offer digital solutions and own your own business.

Happiness Overrated

Posted by trinda On April - 1 - 2013

Happiness Overrated

OK, now that I have your attention I know we all want to be happy and it is definitely not overrated. The question is how do we get it?

To have a happy fulfilling life means different things for different people but in general, I really believe there are a few keys ingredients to bake the perfect cake

Remember that nothing in life is permanent. Some things may be a little harder to undo but think of it like painting a room. You come home after fishing for a weekend with the guys and to your shock your wife has painted your bedroom a hot pink. Liveable maybe, lovable probably not but that’s OK because its only paint and it can be changed. (If the wife will let you)

Live with purpose Do something in your life that makes an impact not just on yourself but others around you

Laugh Laughter is truly the best medicine. When you laugh you not only bring joy to yourself but others around you

Spend time with friends and family Spending time with family is important. We often get so wrapped up in the importance of money or other things in life that we sometimes forget about the most important little things. Your kids will only grow up once. Make sure you have a work / life balance.

Control your own destiny Working for someone else doesn’t always allow you to do this. If your passion and dream is to start your own business, then you would be in control of your own destiny by being your own boss, setting your own hours and controlling the level of income you earn.

Define your own success   Success for some people is working in a corporate position at an executive level; success for others may be defined by having their own business. Regardless of you dream or passion make sure that whatever you do, it is something you are passionate about , put in 150% and success will be the result.

And ….As your mother said eat your green vegetable- Consumption of green vegetables has been linked to everything from improved immune systems to helping ward off cancer and heart disease leading to a longer life.

No one can go back and make a new start. Anyone can start now and make a brand new ending. 

 

Mobile Marketing. Are you In or Out?

Posted by trinda On March - 28 - 2013

SmartPhone’s Take the Lead

According to a recent eMarketer article and study done by comSource Smartphone’s have become the mobile choice by Canadians and 15% of users make on-line purchases using there Smartphone. Ontario is the leading region accounting for 41% of that market. Surprising to some teenagers ranging in age from 13 to 17 only account for 7% of those mobile users.

People are spending more time on their mobile devices than ever before. The new world consists of buzz words like seo, ppc, geolocation, mobile sites, mobile coupon redemption and social media. By 2014 mobile should take over desktop internet usage. On average Americans spend 2.7 hours per day on there Smartphone just socializing. That is twice the amount of time they spend eating. 200 million + YouTube views occur on Smartphone’s daily.

A Smartphone acts as a gateway to mobile internet usage and as a result Smartphone’s are driving some of the biggest changes in internet activity.

The vast demand of Smartphone users is really shaping overall internet trends and as such businesses need to ensure they have a mobile ready solution for their clients.

The market still provides very few complete overall solutions and education to a business owner and as such the digital space offers much opportunity and room for growth. Many businesses who once thought the internet was a fad are slowing realizing that is they are not on-line they may not be in business 5 years from now.

 

Demand for Digital Grows in the UK

Posted by trinda On March - 27 - 2013

Demand for Digital Grows in the UK

According to eMarketer’s latest report the on-line retail category has been a big winner in the UK since early eCommerce days and only continues to grow despite economic concerns.

eMarketer estimates that total UK B2C eCommerce sales will grow 13.4% this year, to reach $141.5 billion.

The biggest driver of on-line retail sales growth will come from the baby boomer generation. The number of on-line buyers in this age group will continue to grow through 2016 more rapidly than any other age category .

Younger consumers may have been faster to adopt to eCommerce and have a great demand for digital but the older generations are now starting to embrace technology purchasing everything from groceries, to holidays and mail delivery items.

According to Ofcom UK consumers across all age groups spend an average £1,083 per year each on on-line shopping and 60%+ of mobile phone users in the UK own a smartphone.

Mobile marketing in the UK has created a great opportunity for businesses who have adapted and embraced mobile  as has the UK has become a gadget-obsessed nation.  This is a  market that is watching more television on-line, spending more on internet shopping and using smartphones and tablets to access the web more heavily than any of the world’s leading economies, according to new research.

The love of these devices has even seen the UK overtake Japan in mobile internet use, according to  Ofcom, which compares data across 17 countries.

If retailers want to continue to survive they need to be savvier with their marketing and start connecting the dots between the on-line and offline worlds.  If businesses regardless of their size do not have an on-line solution they face not being in business in the years to come. This offers great opportunity for those offering digital solutions to be be able to educate, deliver, impact and profit in this sector.

 

Market Opens in India

Posted by trinda On March - 22 - 2013

Market Opens in India

India has over 150 million Internet users and by 2015 the ecommerce industry will represent 40 billion dollars; this represents a huge opportunity in digital marketing.

Just as WSI has expanded into markets like Egypt, South Africa, Brazil and many others we see the market in India as really having an untapped opportunity. As we open WSI to the Indian market with a master franchisee we have reduced the franchise fee to 29,700 USD for the first 5 franchise units successfully awarded in the market by having these units pre-purchased through the new master.

WSI is the world’s leading Digital Marketing Franchise with over 1000 franchise offices in 80 countries.

WSI is recognized as the global leader in the Digital Marketing world. As oldest company of its kind it has established itself within this industry with a reputation of exceeding its client’s expectations and delivering solutions that allow the business community to achieve their business objectives. 

With the global footprint WSI has developed coupled with its massive client base it has become a focus for many of the larger players in this industry to sit up and take notice. Companies like Google, Facebook, and Adobe just to name a few have approached WSI as they realize the potential in collaborating in a partnership relationship. They realize together we become stronger and WSI has the global reach to assist them in global markets.

As WSI continues to expand its influence many larger companies and associations are looking to WSI to not only be their provider of digital solutions but also the recognized voice and expert in the digital marketing industry.

The future for WSI has never been brighter as we continue to expand and grow our relationships. The opportunity to prosper in this industry has also never been greater as the demand for our services continue to grow exponentially. The business community realizes they are in desperate need of the right Digital Marketing solution to ensure their existence and the options are very few for them to choose from.

In awarding the WSI franchise there is key criteria that we are looking for:

  1. You need to be able to develop a relationship. This is not a business where you will walk in the door of a business provide a solution and leave. A big part of our franchisees revenue is from residual and reoccurring revenue from their existing client base.
  2. You need to understand and embrace that this is an industry where ongoing learning is a must. Technology will change; the needs of your clients will change. We will give you what you need to stay up to date but you do need to stay engaged and embracing a lifelong learning
  3. You need to have the passion for helping others. This doesn’t just mean helping business owners to have great success but collaborating within our franchise network. Franchisees share best practices, learn from each other and commonly will partner on larger projects to benefit from each other’s expertise and knowledge.

Google and Facebook Speaking in Paris

Posted by trinda On March - 21 - 2013

Google and Facebook Speaking in Paris

Excellence and Innovation is under way in Paris. Doug Schust WSI president delivered a powerful opening address before handing the stage over to Google , Acquisio and tomorrow to Facebook.

WSI franchisees from around the world have gathered together in Paris at the annual Excellence and Innovation Conference to listen to the likes of Google, Facebook, Acquisio and other WSI partners and suppliers.

As always the event is jammed packed with new technologies, ongoing learning, updates on our national accounts program, partner and supplier updates, networking events and of course we can’t forget the fun on the Seine River Cruise.

WSI has over 1000 franchisees in 80 countries and continues to be the global big chief in digital marketing. As a result of our massive global ad spend, large reach to businesses and success of franchisees many very notable organizations have been taking notice as to the opportunity to work with WSI.

WSI franchisees come from backgrounds in marketing, sales, financial, real estate, technology, business ownership and in some cases are bolting WSI onto an existing business such as an ad agency or print shop.

Who’s Driving the Digital Revolution

Posted by trinda On March - 13 - 2013

Who’s Driving the Digital Revolution

The fast-paced adoption of smartphones and other mobile devices is creating a new mobile generation that is overtaking the US and Europe in terms of demand for digital media.

Consumers in countries like Brazil are not tied to legacy media like CD’s, DVD’s and physical video games so they have been one of the quickest to embrace and adapt to new forms of media. This has created a great need for companies in Brazil  and globally to embrace digital marketing.

According to the YouGov survey, commissioned by KPMG, the surging popularity of mobile devices being used for digital in these countries has created a new mobile-centric generation. “Consumers in China, Brazil and Singapore across all age groups are accessing and using media at an astonishing pace,” says Gary Matuszak, KPMG’s Global Chair, Technology, Media and Telecommunications. “They are quick to acquire hand-held mobile devices, and are incredibly receptive to all forms of information, news and entertainment from TV, internet, newspapers, magazines and radio.”

“This creates amazing opportunities for technology and media companies like WSI, as many companies are struggling to devise  and understand marketing and digital plans which truly meet consumers’ vast needs for information.

“The move to digital has had a dramatic impact on how we consume music, publishing and newspapers. But we are still early in the process of a transition to digital any time anywhere availability across all media sectors,” said Paul Wissmann, Head of Media & Telecommunications, KPMG in the US. “Until on-line services can provide content — especially film and video — on all devices, including home televisions, and be as seamless and easy to use as their offline counterparts, ‘old’ and digital media will continue to co-exist.”

The opportunity in the digital landscape will continue to grow, change and be of high demand to businesses. Especially considering we as consumers cannot seem to unplug .

So you Want to Build Websites

Posted by trinda On March - 12 - 2013

So you Want to Build Websites

Although a website solution is still a crucial part of an overall marketing strategy it is important to understand that it is only 1 piece of an entire puzzle. If you are putting together a puzzle and you have a cute puppy but all we can see is the puppy’s tail your picture is not complete. Social media, mobile marketing, SEO, PPC, content and the list goes on is all part of making that puzzle a complete picture.

Another piece to that puzzle is driving customers into store locations . A February 2013 report by the CMO Council and Balihoo found that local marketing is increasingly happening at the digital level, with the greatest percentage of respondents (27%) reporting that increasing digital investment was the biggest change in their local marketing strategy in the past year.

Websites still remain the primary means brand marketers have to engage customers locally, with 86% citing there corporate site as part of their overall local marketing strategy. About half of those surveyed also used corporate social media outreach to engage consumers . By contrast, only one-third of brand marketers reported maintaining a local website, and even fewer, 27%, operated local social pages. This certainly shows there is an ever increasing opportunity in the digital space.

The biggest challenge that business owners still have is understanding what all of this means, how there customers are looking for them and how they can outsmart the competition. At one point that competition use to only be XYZ corporation down the street but with the internet now global businesses need to  factor into that equation.

In recent years many people thought they would like to capitalize on the huge opportunity that the internet has to offer but have maybe not been so successful. The key to having success in this digital landscape is to have a proven system, a solid network and a way to continually learn.

 

Opportunities in the Digital Revolution

Posted by trinda On March - 11 - 2013

Opportunities to Start a Business in the Digital Revolution

New Year’s Day marked the 30th anniversary of the internet.

OK, so traditional media is not dead yet but it is terminally ill.  Most traditional forms of media have been in great decline over the past few years as the internet offers a more convenient, less expensive and more measurable form of marketing.

The internet does however change very quickly and the growing use of multiple digital channels requires retailers to continually sense, respond, anticipate and adapt to change in a systematic and data-driven way.

Today’s marketing needs to be more than just getting a message heard. Brands that have incorporate  social media are really winning because they know prospects are looking for more than just a message. They want engagement and validation.

With all this change it is no wonder why The U.S. Bureau of Labor Statistics, an agency of the United States Department of Labor says consulting and technology related businesses are in the top 10 growth industries. The need for digital solutions by businesses is endless and there really are very few global companies in the market who understand the entire digital landscape and can deliver a complete solution.

The internet and technology in general has created opportunity for people to start their own business in a new way. President Barack Obama in his state of the union address in January 2012 said “After all, innovation is what America has always been about. Most new jobs are created in Start-ups and small businesses”

If you are looking to be part of the digital revolution and start your own business just keep in mind that as quick as businesses need to change their solutions you will also need to change with ongoing learning and updated skills or you will be no different than an out of date business. To be part of this industry and succeed you really need to have a proven system and solid offering to your clients.


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