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Archive for the ‘Digital Marketing’ Category

Mobile and Social Lead the Way

Posted by trinda On May - 30 - 2013

Mobile and Social Lead the Way

According to a recent eMarketer report marketers are backing up there excitement around mobile, social and video with more ad dollars. Of the 20 major US brands surveyed by the Association of National Advertisers in March 2013, 65% said they were increasing their investments in mobile—the highest percentage of marketers upping investments in any channel studied.

Marketers seem to have no hesitations about social, as 55% of respondents said they

Growth in the number of social media users is reaching maturity in the US   Meanwhile, the mobile internet is still set to see double-digit user increases during the next couple of years.. were putting more dollars towards social media, while no advertisers reporting a decrease in social investments.

Marketers allocated 60% of their offline budget to branding vs. 42% of their digital budget. Direct response took 32% of digital spend vs. 20% of offline spending.

Business owners are really starting to understand the need for social media in there business but the majority of business still do understand how to do this.

Many small boutique agencies that offer digital marketing are finding the need to add additional services to there business to service the growing needs to there clients, to service larger ticket clients and to ultimately stay relevant and in the game. This really is a Digital Revolution

Small Businesses and Social Media

Posted by trinda On May - 28 - 2013

While it’s hard to say “I am surprised”, a survey released  in the United States revealed that small businesses are spending more money and time on social media.

Vertical Response, a provider of self-service marketing solutions, says they inquired about how much time small businesses spend on “social media activities, including finding and sharing content on popular social networks and blogging, and what tasks take the most time.”

Of the 462 small businesses surveyed, 66 percent said they spend more time on social media now than previous years. In addition, 43 percent said they spend “six or more hours per week on social media activities for their business.”

“Our survey confirms that small businesses are understanding the value of social media,” said Janine Popick, chief executive officer and founder of VerticalResponse. “They’re spending more time doing it, and investing more money into it at a faster rate. But the extra work will likely lead to time management issues, especially for the small business owner who’s handling social media on top of all the other responsibilities of running a company.”

This tells us small business owners are starting to understand the value of social media but hiring an expert is essential as a small business can’t possibly  be all , do all and succeed.

Keeping Popick’s last statement in mind, of the CEOs and owners surveyed, nearly 33 percent said “they’d rather spend less time on social media.” According to the release, the 33 percent would rather focus their time on expanding the business.

Although their concerns seem valid, it seems kind of silly to not want to spend more time on social media related activities. After all, with an estimated 1.2 billion Facebook users, more than 200 million on LinkedIn worldwide and an average of 200 million tweets per day, how can you not say social media is important?

Based on these statistics, it seems as if social media is essentially taking over all other marketing techniques.

Business do however need to understand that social media is only one corner of the very large digital marketing puzzle.

What the survey did not discuss was the impact a Company’s website and other online attributes have on its Social Media presence.

The digital landscape is a very rapidly growing vertical and business owners need to hold on, use the tools and hire a professional to take full advantage on what digital marketing can do for there business.

Understanding Internet Marketing

Posted by trinda On May - 8 - 2013

Many businesses and professionals  alike are always trying to understand internet marketing and how everything fits together in there business.

I saw this great example called the “internet marketing tree”.

Not only does the tree show all of the components and possibilities but it also shows the  priorities of how internet marketing can be effective if done right.

The trunk is the core of the tree just like a good website should be the core of a good company.  In the case of a tree it thrives by it branches drawing in rain and sunshine, expanding upward and growing larger to block out competing vegetation to ensure its long life.

Your website is the trunk or core of your company.  Your branches on your tree represent your companies  social media strategies, landing pages, mobile strategies,  search engine optimization (SEO), Pay per Click (PPC) etc. You need to ensure you have many branches to feed your site in order to  have  a strong growing digital strategy and  ensure you grow beyond your competition and service your clients needs.

 

 

Agencies Losing Out On Mobile

Posted by trinda On May - 7 - 2013

Mobile Ad Spend on the Rise and many Agencies are losing revenue opportunities on Mobile.

A recent post from e-marketer really shows the growth in mobile throughout the UK

Mobile is getting more attention from UK agencies, even as substantial questions remain regarding certain mobile issues and trends. The Internet Advertising Bureau UK (IAB UK) found that in 2012 more than half of agencies reported spending between 6% and 20% of their digital budgets on mobile.

eMarketer expects mobile to account for 16.1% of digital spending in the country in 2013, when it reaches £965 million ($1.53 billion), after nearly doubling since 2012. The UK, with its high penetration of smartphones and tablets, is behind only the US and Japan in the percentage of digital budget allocated to mobile, according to eMarketer.

Seven out of 10 agency respondents reported that lack of client understanding of mobile was holding them back from making a greater investment in the channel.

Even as agencies’ mobile knowledge expands, there remain opportunities and issues many have not yet explored. The greatest percentage (53%) reported having no experience with either responsive web design or mobile privacy. Real-time mobile advertising, near-field communication (NFC) and HTML5 were also areas that almost half of agencies had no experience with yet.

While UK agencies may be a long way from fully leveraging the mobile channel, there is no question it will only become more important to the digital marketing mix over time. Over nine out of 10 respondents expected mobile to be the fastest-growing medium in the next five years.

This report from e-marketer really shows that businesses need education in mobile and digital in general. Agencies that are not able to deliver will quickly need to find a way to bolt these services on to their existing portfolio to quickly capture the client revenue and digital opportunities.

The Mystery of Social Media ROI

Posted by trinda On May - 2 - 2013

There’s still some clouds in the way when it comes to properly calculating social media ROI, but it’s worth investigating.

Social media is a big part of your business’ digital marketing strategy. With all the social platforms sprouting up and taking off (Facebook, Twitter, Pinterest), the possibilities to market yourself are almost endless. A little creativity can go a long way to growing your online reputation and your ROI.  Social media  can make it  happen much faster than with traditional forms of  media.

Can you track your social media return on investment?

Not everything you do on Twitter and Facebook is going to move people directly to the checkout every time. What it will do is increase your visibility. In regards to ROI, what is your reputation worth? One way to calculate is by asking how much that syndication and reputation outlet would cost in real media dollars. Considering Facebook and Twitter are free (unless you buy ads), the cost of social media is relatively low compared to newspaper or television campaigns.

Here are a few things to consider when putting together a social media marketing campaign:

  • Realize what you will be missing out on if you don’t engage
  • Make sure all social channels are aligned towards one single goal
  • Understand it takes time to cultivate and nurture social leads so the longer you wait the bigger the jump your competition has on you 

Tools Available for Your Social Media ROI

As marketers and developers continue to unravel the mystery of social ROI, the number of social monitoring tools is growing. Recently, Google launched a Social Reports addition to Google Analytics, while Adobe launched Adobe Social. As more digital powerhouses release options for social media tracking, it becomes clear just how important so-called “vanity metrics” is to marketers.

In the end, it’s all about what your business needs from your social media campaign, be it followers, likes or general brand awareness.

Consumers have limits on what they want to see from brands on social networks

According to E-marketer this year more than half of the population in Australia will be social network users.. According to a December 2012 survey from Latitude Insights and The Social Hatch, 82% of social media users had connected with a brand via a social site. On Facebook alone, nearly three out of 10 users reported connecting with 11 or more brands.

Users everywhere often connect with brands on social to get discounts and promotions. And in Australia that certainly holds true.

The responses shows that while offering discounts is certainly popular with social media users, there are plenty of other ways to get consumers’ attention and forge new connections.

Social media users know how to curate their connections and are sensitive to feeds overwhelmed by unwanted content. The takeaway is to create relevant and interesting content that keeps users engaged.

Social Media plays a big part in engaging users in your brand and allowing them to validate or research a product or service.

If you have considered being in business for yourself digital marketing is a continually growing market and companies need an educated and well informed digital marketer.

Landing Pages and What you Need to Know

Posted by trinda On April - 22 - 2013

Landing Page Love…6 Essential Steps You Need to Know

Free Webinar on Thursday, April 25, 2013 11:00 AM – 12:00 PM EDT

If landing pages are part of your online marketing strategy be sure to attend this webinar to learn some key design tips. Register:  https://www1.gotomeeting.com/register/824345448

Webinar Registration

PLUS, 8 CAMPAIGN KILLERS YOU CAN EASILY AVOID!

In this 60-minute webinar we will outline the common mistakes businesses make when it comes to their landing pages and why these can instantly kill your campaign conversions.  In addition he’ll also share 6 steps to effective landing page design that will help ensure your overall paid advertising success.

You’ll get answers to questions like:

• What marketing goals and objectives should I define before I get started?
• What do I need to consider when it comes to landing page layouts?
• How many elements should I have on my landing page?
• How do you effectively write content for landing pages?
• Am I making some common mistakes without realizing it?

In addition, by attending the webinar you’ll also receive our 25-Point Landing Page Checklist that will help you assess your current landing pages and understand where initial improvements and professional consulting may be required.

This webinar is brought to you by WSI Digital Marketing and is being presented by Chuck Bankoff. WSI has over 1000 franchisees in 80 countries.

Referral Person: Trinda Tresham

 

 

Return on Investment in Franchising

Posted by trinda On April - 22 - 2013

Return on Investment in Franchising

ROI can refer to more than simply the money , although that is definitely a big part of it. Time is a particularly hefty investment in any business, and anyone who’s even considered the process knows that the time you invest into your business can sometimes take you right past normal business hours. When someone is looking at self employment they need to understand and keep in mind that when starting a business from scratch the ROI will take quite some time and the time invested will be a lot as there is no proven system established.

The strength of a franchise is that a lot of the leg work that goes into start-up has already been done. I franchisor has looked into the market, and has done the market testing and discovered the strategies and best practices. Franchisees don’t have to invest valuable time into researching their demographics, lead generation strategies or in creating advertising material — the franchisor has handled that part, so franchisees can focus on following the system, building a business with a proven model and creating revenue.

Franchising = Operating at a Profit

In a global downturn of big business, the smaller business owner is well-placed to take advantage and grow there own organization effectively, and the ROI is there, just waiting for discovery.

Every franchise, just like any small business, requires an investment to get moving. However, unlike most small businesses, a major portion of franchisees seem to operate at a profit. The reason for this is that a franchise is not an untested venture. Franchises have training and tools to help you get started, reducing the amount of set-up time to an effective, well-tested minimum that gets you right to doing what you do best — running your business. On top of that, the market is wide open for franchises, with the vast majority operating at a profit every year.

WSI wants to help you tap into this market and to go into business for yourself, but not by yourself.

Be the Boss

Posted by trinda On April - 18 - 2013

One of the best things about a being your own boss is that it offers the ability to have the freedom, control, lifestyle and income you desire. Many professionals seeking to be their own boss quite often turn to franchising as there is an already established and proven business model in place. Every franchisee is part of a family, able to draw on resources such as training, common information sources, and so forth. However, each is also a business unto itself, and a franchise owner is able to look at the profitability question in a whole new way — as the boss! 

In a traditional employment arrangement, there is a certain amount of job comfort. After all, there is a clearly-defined set of goals and rules that have to be met, and the employee gets paid for doing so. As long as the parent company remains profitable, the employee should have a job. Many years ago a job meant security and stability but more and more today this is not the case.

However, that statement right there shows the nature of the beast: the parent company’s profitability is the key concern. Many middle and high level managers who were doing quite well, have found themselves out of work in recent years, because the company as a whole needed to cut back. Many of us – in one way or another – have felt the pressures from economic challenges.

The good news is that many of these professionals have very strong skills they are able to leverage and transfer into their own business. This is why a franchise is an outstanding opportunity for them, and a chance to use their skills and experience in a proven working business model. Franchising really is simple follow the system and you will have success.

In a franchise, the owner is in business for themselves not by themselves.

You have control of the business, your hours and your success. For those of us interested in running small businesses but enjoy having some of the support structure of more traditional employment by way of a franchise model, franchising is clearly a win-win opportunity.

Is Owning a Business Right For You? Take a short cut to Success

Today’s businessmen might be asking, “Why a franchise?” What is it about a franchise that makes it such a consistently successful mode of operation for new business owners? The truth is that franchising has some distinct advantages which allow franchise owners to compete on much stronger ground than they would when starting a business from scratch.

Here are three reasons any businessman can say “yes” when asked “Is franchising right for you?”

Instant Creditability : Each WSI franchise is an extension of the existing WSI brand. When a new franchisee is ready to open there franchise, the brand has already been established. Imagine the power of walking into a business your first day in operation and being able to show industry specific examples. Let’s say your potential client is a dentist and you show them 4 or 5 examples of solutions we have already produced in the dental industry. We show them the challenges the company had, what we did and the end results. Anything we have done as a global company in 80 countries our experience and creditability becomes yours from day one. In a start up business this creditability is hard to build and takes time which means longer to see revenue in the business.

Training and Support: Within the WSI Internet Franchise we provide on-going training and support to our franchise consultants. As a franchisee you don’t have to figure out what is next or relevant to your clients as that is part of the ongoing training and support. WSI provides ongoing support and training through regular webinars, annual conferences, regionalized trainings and end client education to name a few. We also leverage WSI’s eMarketplace of proven, qualified production centres and suppliers around the world. This provides a short cut to success.

Collaborative Network: In business for yourself but not by yourself. A small business trying to purchase supplies, be they physical supplies or web space, can only command so much attention from their vendor of choice. A WSI franchisee, on the other hand, is backed by a powerful global supply chain of qualified production centres and suppliers around the world. A franchisor has the ability to negotiate on the franchisees’ behalf and bring prices down, giving big-name support while allowing the franchisee the freedom to operate the business with their own managing style. Our franchisees collaborate on a global scale to bring together skills and knowledge often partner on very large projects leveraging each other’s expertise and knowledge and sharing revenue. http://bit.ly/requestinformation


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