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Archive for the ‘Digital Marketing’ Category

Feeling Secure With Your Own Business

Posted by trinda On June - 1 - 2015

Feeling Secure With Your Own Business

In Business For Yourself

The “in business for yourself” part is that you are the owner, you call the shots. You can work with the clients directly, expand the business as you choose. create your own hours and availability, and in general organize your operation to suit your needs and style. At the same time, you’re working within an established formula that you know works, because 100’s of franchisees in our case around the world have tested it. You don’t have to perform the risky tasks of market research and testing to determine what works this is already an existing business model working breathing and evolving.

All this translates into that golden word we mentioned earlier: security

With a  franchise, you have the complete picture, and don’t have to work in the dark. Nor do you have to worry that you’re unsupported or aren’t moving into a strong market, like you would with a more traditional small business. A WSI franchise has all the best elements of traditional employment and self-employment rolled into one strong, effective package. A proven system, strong creditability, global partners and ability to use your experience and skills is what provides security and long term success to our franchisees in over 80 countries.

Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn’t always been clear; social media, mobile marketing and search marketing campaigns are always changing. 

Luckily, digital marketing is still in its infancy and there’s plenty of time to get on track. Written by WSI, Digital Minds brings industry-proven expertise to assist your business with hot strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. By grasping the trends now, your business can catch up to speed and stay ahead of the competition.

Every year, WSI holds a global conference attracting top Digital Marketing Consultants and speakers from around the world. Speakers have included partners and experts including Google and LinkedIn.

WSI is the #1 digital marketing franchise in the world with over 1000 franchise offices in 80 countries. Franchise are made up of individuals looking to be self employed and also businesses who are looking to add digital marketing to there portfolio bolting the WSI franchise into there existing business.

Partnering with some very big names in the industry and launching their first book they have catapulted to the top of the pile as the experts in the digital landscape. The recently launched book “Digital Minds – “12 Things Every Business Needs to Know About Digital Marketing” is the first of many books helping businesses learn and understand the power of digital marketing and there customers.

The book assists businesses with strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. We can literally say, we wrote the Digital Marketing book!

5000 copies were sold in the first week of release, which says it all about the quality of the content. This is being supplemented by a series of webinars which will drill down into more detail.

The book can be downloaded for free to your kindle for a limited time or purchased through amazon.

The Difference Between agencies that survive, thrive or Die (WhitePaper)

Are you leaving money on the table with your clients?

If all you can do is traditional marketing or make websites for your client you may be in a sinking boat like a company that defined itself as a “newspaper company” instead of a “company that delivers the news”. You may need to re-invent yourself and your business in order to stay relevant and up to the needs of businesses.

Many web developers/ print companies / boutique agencies etc. who financially did very well many years ago today are finding it hard to keep up with the needs of businesses because the digital landscape changes so rapidly that it has caused a digital disruption. It is time to diversify your portfolio.

Instead of looking for more clients look to increase the value of your current client base, look for a way to target larger ticket items and look for a way to create a residual and reoccurring revenue.

That doesn’t mean you need to stop being the web designer/ printer / boutique agency  you are now you just need to broaden your horizons or think outside the box. What if you could focus your efforts on building relationships with your clients and creating a residual and reoccurring revenue instead of sitting behind a desk coding solutions or trying to figure everything out. Would this allow you to make more money?

Many agencies, developers and graphic designers have found that too often they are leaving money on the table simply because they can’t provide a complete solution to the client. I can understand this is very hard for one person or a small company to do without the resources behind them. This results in the client looking elsewhere for the end solution. WSI has offered companies / or independents a way to bolt an existing system on to their business and provide a one stop shop without hiring or trying to “figure it out”.


Why a Franchise?

Posted by trinda On May - 14 - 2015

Why a Franchise?

Worldwide, franchising is currently riding a wave of unprecedented global growth. For the right kind of person, franchise ownership can provide the perfect vehicle for achieving financial success freedom and control.

A franchise provides the opportunity to be master of your own financial destiny, while enjoying the support of an established organization and the resources it commands.

Statistics vary widely on the success/failure ratio of franchised versus non-franchised start-up businesses, but franchises invariably comes out on top. Let’s apply common sense: Comparing the payment of: (1) an up-front fee to buy into the support, reputation, and track record of a franchise system with (2) the research, development, and start-up costs involved in creating your own, independent business, the odds of survival clearly weigh in favor franchisees. A Franchise is about being in business for yourself but not by yourself.

Here are some of the top reasons people choose a franchise

The desire to control your destiny, to build a business for yourself and to have the freedom from layoffs and uncertainly in a corporate environment.

Franchising allows entrepreneurs to plug into a proven, successful idea and operating system, and focus their efforts on running the business, rather than on adjusting it in midstream. The wheel’s been invented, perfected, branded, and marketed so now you just plug yourself in.

Franchisors want franchisees to succeed. In fact, they need franchisees to succeed. That’s why intensive training is included in the franchise fee. After starting your business you will have a franchisor to learn on for on-going training, advancements in technologies and consistent support so you don’t have to figure what’s relevant and what’s not.

Peer support from fellow franchisees is an invaluable benefit of franchising. This is achieved in many cases by annual convention, regional meetings, intranet sites, e-learning and daily phone calls where franchisees can share tips, ask for help, and gain from the experience of older franchisees.

The power of an established well-known brand?  Marketing materials already produced and ready to use. Priceless!

Then there’s the final advantage: pride of ownership. Having a stake in the outcome of the operation, knowing that you will be rewarded directly for your efforts (versus pulling a salary), gives franchisees additional incentive to go that extra mile every chance they get.

Yes, franchising has many built-in benefits and advantages, but it’s not for everybody. Some people thrive on the challenge of being out there on their own, inventing a new wheel each day, making all their own decisions, answering to no one but themselves (and their customers and creditors). Others crave the structure, reduced responsibility, and perceived security of a day job they can forget about as soon as they punch out or close the door behind them. And others still thrive on the challenge of climbing the corporate ladder, being an integral part of a team.

As with all things, priorities and values change, depending on one’s station in life. Age, marital status, parenthood, and more can point a person in a new direction.

Want to learn more

Why Are you on LinkedIn?

Posted by trinda On May - 7 - 2015

Why Are you on Linked?

I believe it is time we think a little bit differently. Don’t ignore a stranger.

Imagine you are standing in the room at a networking event and a professional approaches you extending their hand to introduce themselves. Instead of shaking hands you quickly turn your back on them and walk away. Sounds crazy right, yet millions of LinkedIn users do this when they ignore invitation requests from people they don’t know on LinkedIn. 

“Why would I want to accept an invitation from a stranger?” This was the response I got when I talked about this the other day. On LinkedIn you have connections, not friends, and that should be your first clue. LinkedIn is not Facebook the purpose to LinkedIn in to connect with other professionals, share information and find common business needs and interests. By right out saying no I don’t want to connect will you ever grow beyond the network you already have?

In Malcolm Gladwell’s The Tipping Point he references sociologist Mark Granovetter’s classic study about connectors. “Granovetter’s research showed it was your acquaintances, not your close friends, who introduce you to new ideas and opportunities.” If you think about it, this makes perfect sense. Your friends travel in the same social circles as you and are therefore exposed to the same information. New friends, associates and invitations are what  introduce us to worlds in which we do not currently belong.

Granovetter’s study makes the case for accepting invitations from people you don’t know on LinkedIn.

LinkedIn is a social network, not a private country club—be inclusive, not exclusive. The more connections you have, the more relationships you will forge. There’s a ripple effect that takes place. Each LinkedIn member is one, or two, degrees of separation away from someone who could potentially be a future client. If you say no to that one person, you’re simultaneously turning away their entire network of second and third degree connections.

Does this mean you should accept every invitation from people you don’t know? No, you should evaluate and ensure they are legitimate and reputable. I look at a few key things.

Their profile. Simply going to the person’s profile can provide insight as to why you received an invitation. If you share a connection, college or group then you might show up as a suggestion from LinkedIn’s “People You May Know.” The keywords in your profile serve as a prompt for all these suggestions from LinkedIn.

In my case many people that are looking to start a business find my profile and are looking to connect to learn more about our franchise opportunity or starting there own business.

There’s power and influence in a large network. If the member has his settings open, you have access to those connections. And you get a SEO boost from being part of their network.

Ask why the person sent you an invite. I live my life by the assumption that  “If you don’t ask, you don’t get.” Maybe they heard you speak at a conference, or were referred by a mutual connection, or read your blog and decided to reach out. Don’t assume if you are still not sure ask.

No photo? Don’t accept the invite. If someone doesn’t have a LinkedIn profile photo it says two things. It might be a fake profile or the person is not savvy enough to understand social media is about transparency and authenticity.

“Keep your friends close, and your enemies closer”  OK, you receive a request from a competitor. What do you do? My response make friends. Don’t forget you have access to their profile, too. You are also more likely to show up at the top of their profile page under “People Similar To…” when someone is viewing it.

Look at it as an opportunity to partner with your competition. You might actually be able to learn something.

If you still have doubts about accepting invites from potential spammers, remember you can always “disconnect.” If you choose they are not the right person or you don’t like the information they are sharing.

I hope to receive invites from you in my Inbox, too

In the end ask yourself why are you on LinkedIn?

Are Brazilians Ready?

Posted by trinda On April - 10 - 2015

Retail Ecommerce Sales in Brazil to See Double-Digit Growth This Year

eMarketer estimates retail ecommerce sales in Brazil will grow 11.7% in 2014 to reach $13.37 billion.While still in a relatively early stage of ecommerce development, these numbers place Brazil as the 10th largest market worldwide in 2014 ranked by retail ecommerce sales.The sheer size of Brazil’s internet space already makes it a sizable market. eMarketer estimates Brazil will have 107.7 million internet users in 2014, 37.7% of whom will make a digital purchase. This represents a market of 32.9 million consumers buying via digital channels and amounts to 36.4% of all digital buyers in Latin America.

The numbers tell a compelling story. With 199 million people, Brazil is second in population only to the United States in the Americas. Over the last decade, the country’s middle class has expanded dramatically, growing by 40 percent and now embracing more than half the population. Meanwhile, the government has spearheaded a progressive push to extend Internet access across the country, with the result that nearly 100 million Brazilians are now online. It’s estimated that up to 80 percent of the population will have Internet access by 2016.

More enlightening – in particular for businesses serving the market – is how Brazilians are using social media to inform buying decisions. 77 percent of Brazilian social media users have a positive attitude toward shopping and buying on social networks, according to a recent study by Brazilian media consultant eCRM123.

The race is already on to capitalize on an impending sea change in ad spend, notes Facebook’s Latin America sales chief, Hohagen: “This is a big country, so there’s a lot of opportunity to migrate revenue from one medium to another.”  Equally worthy of note: Brazil is expected to boost overall ad spending by $5.6 billion in the next three years, more than India, Russia or Indonesia.

Of course, it also helps that all eyes will soon be on Brazil for two of the biggest media events on the planet. The 2014 FIFA World Cup and 2016 Olympic Summer Games will put an unprecedented spotlight on Brazil, with a predictably unprecedented uptick in ad spending on social media and other channels.

Brazilians account 65+ million Facebook users second only to the US and the worlds second largest uses of Twitter. With the upcoming World cup and Olympics businesses are going to need to make some serious changes to stand out from there competition. The consumers are already online and businesses are scrambling to catch up. This creates a great revenue opportunity in Brazil for both businesses and entrepreneurs.WSI is a worldwide digital Marketing franchise that has expanded into Brazil over the last few years and the franchisees are already see a huge change in the needs of local businesses. The master franchisees are working closely with the corporate headquarters to build the local market and expand the current Google partnership to take advantage of the huge opportunity and growth in the country.



Mobile Continues to Expand 1.75 Billion in 2014

Posted by trinda On September - 17 - 2014

Smartphone Users Worldwide Will Total 1.75 Billion in 2014

Mobile users pick up smartphones as they become more affordable, 3G and 4G networks advance

eMarketer expects 4.55 billion people worldwide to use a mobile phone in 2014. This offers a large opportunity for those providing services in the digital space.

The global smartphone audience surpassed the 1 billion mark in 2012 and will total 1.75 billion in 2014. eMarketer expects smartphone adoption to continue on a fast-paced trajectory through 2017. Nearly two-fifths of all mobile phone users—close to one-quarter of the worldwide population—will use a smartphone at least monthly in 2014. By the end of the forecast period, smartphone penetration among mobile phone users globally will near 50%

More than 2.23 billion people worldwide, or 48.9% of mobile phone users, will go online via mobile at least monthly in 2014, and over half of the mobile audience will use the mobile internet next year. Mobile data network expansion—especially in areas outside of urban centers in emerging markets with rising middle classes—and the adoption of smartphones and feature phones with internet capabilities will fuel growth of the mobile phone internet consumer base. We estimate that the total number of mobile phone internet users will rise 16.5% in 2014 and maintain double-digit growth through 2016.

If business want to continue to survive they need to be savvier with their marketing and start connecting the dots between the on-line and offline worlds.  If businesses regardless of their size do not have an on-line solution offering responsive design and additional mobile solutions they face not being in business in the years to come. This offers great opportunity for those offering digital solutions to be able to educate, deliver, impact and profit in this sector.

If you have considered being part of the digital revolution  or you want to learn more about the WSI franchise opportunity in over 80 countries please click the link below:

Ecommerce in Emerging Markets

Posted by trinda On February - 3 - 2014

Global B2C Ecommerce Sales to Hit $1.5 Trillion This Year Driven by Growth in Emerging Markets

According to eMarketer’s latest forecasts, worldwide business-to-consumer (B2C) ecommerce sales will increase by 20.1% this year to reach $1.500 trillion. Growth will come primarily from the rapidly expanding online and mobile user bases in emerging markets, increases in mcommerce sales, advancing shipping and payment options, and the push into new international markets by major brands.

Asia, Argentina, Mexico, Brazil, Russia, Italy and Canada, will drive ecommerce sales growth worldwide creating greater opportunities for businesses to capture a larger amount of leads and new business.

The strength of sales in emerging markets is largely due to their large populations coming online and buying there for the first time.

As technology continues to change and new opportunities in this space emerge spend will continue to rise. This channel tends to be a reoccurring expense to companies as the work it never done and the landscape is always changing. This offers a great opportunity and income potential to those servicing the businesses digital needs.

Want more Information


WSI takes Brazil by Storm

Posted by trinda On July - 16 - 2013

WSI the leading Digital Marketing franchise in the world with over 1000 franchisees in 80 countries spent a week in Sao Paulo meeting with franchisees top clients, held events at the Canadian consolute and ABF.

The Market in Brazil has explosive growth and with Brazil’s large population, deepening internet penetration and early embrace of social media have created one of the largest social media markets in the world.

The number of social network users in Brazil continues to grow at a rapid clip. eMarketer estimates that Brazil will have the fifth-fastest social network growth in the world this year.

Brazil and Mexico will lead Latin America for total ad expenditures, with spending reaching $20.21 billion and $4.58 billion, respectively, this year, according to eMarketer. Brazil, however, will be the undisputed engine throughout the forecast period.

With the huge opportunity in Brazil the WSI franchise headquarters is working very closely with the master franchisees in Brazil to grow the market with the right people to support the growing need for services and education to Brazilian businesses.

During the one week in Sao Paulo WSI franchisees had advanced training with President Doug Schust as well as training at the Google headquarters.

Like many global markets businesses in Brazil are looking to social media, mobile marketing and online properties to reach their existing customers and target new ones.

If you are interested in being part of the digital revolution and want to look at self employment in this high growth market as an option

Digital Ad Spend in Brazil continues to Explode

Posted by trinda On June - 5 - 2013

Digital Ad Spend in Brazil Continues to Explode

According to a comScore focus report recently released which looks at trends in web usage, social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year.

“The Brazilian digital landscape saw significant change in 2012 led by the strong emergence of Social Networking, in addition to increasing media consumption in terms of online video and display advertising,” said Alex Banks, comScore managing director for Brazil & VP Latin America. “As these media vehicles continue to grow, they are providing new and exciting opportunities for businesses looking to attract new consumers.”

Some key insights from the Brazil Digital Future report include:

  • Consumers in Brazil spent more than 27 hours per month online on their desktop computers, representing the highest average engagement of all 8 Latin American markets analyzed.
  • Online Retail continues to grow in Brazil with the total number of category page views up 9 percent during 2012.
  • Online Advertising is on the rise, with more than 789 billion display ad impressions delivered in 2012. Portals and Social Networking are the two largest content categories for delivery of these ads, representing a combined 45 percent of the market
  • Social Media sites capture the largest percentage of consumers’ time in Brazil at 36 percent.
  • Online video consumption in Brazil grew 18 percent in 2012.

According to a recent eMarketer update Brazil’s rapidly expanding mobile internet market is largely fueled by a growing middle class.

eMarketer estimates—53.1 million people in Brazil—will be mobile phone internet users this year. Based on current trends, by 2017 almost all internet users in Brazil, and close to 60% of the country, are expected to go online through mobile phones.

Like many global markets businesses in Brazil are looking to social media, mobile marketing and online properties to reach their existing customers and target new ones.

If you are interested in being part of the digital revolution and want to look at self employment in this high growth market as an option


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