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Archive for the ‘Is a Franchise right for me’ Category

From Community Banker to Business Owner

Posted by trinda On June - 20 - 2011

Eric Cook , a WSI Franchisee out of Battle Creek Michigan featured in San Francisco Business Times

Cook left the banking industry for a completely new career, but he has utilized his banking experience in his WSI franchise.

Cook spent 15 years as a community banker in Michigan before leaving his position as regional president. Now, Cook is an Internet marketing consultant, using his industry knowledge to help other banks with their online presence. Since 2007, Cook has built a steady client base, with more than 70 percent in or related to the banking industry.

“My knowledge of the sector has really helped my business grow,” Cook said. “WSI provides tons of online and digital marketing services that banks really should be using and my clients know that if it isn’t a service I provide I will be able to refer them to a company that does. I’m using my industry connections to make myself really valuable to my customers and I’ve become a digital marketing specialist in the industry.”

“I’ve always been interested in technology so when I decided to leave banking WSI offered the perfect business opportunity for me,” Cook said. “Being part of WSI gives me the best of both worlds. I can put on my bank consultant hat and leverage that experience for clients, but I also bring so much more to the table with a digital marketing and online strategy.”

Standing for “We Simplify the Internet,” WSI’s name underlines its commitment to increasing the profitability of both its customers and franchisees by delivering affordable, full-service Internet marketing solutions that work. WSI provides affordable Internet marketing solutions that include website design, development and hosting; conversion architecture; search engine optimization and marketing; target market profiling and competitive analysis; social media and marketing optimization; pay-per-click advertising campaign creation and management; web analytics; and mobile marketing.

If you are considering a transition from your current position,  looking to leave a position or finding yourself not able to find your next position perhaps a franchise might be next step to help you achieve your goals

Corporate Job or Business Owner?

Posted by trinda On June - 16 - 2011

In being with WSI almost 10 years now I have certainly seen a lot of changes not only in our business but also in the markets around the world. Many people we speak with today have been laid off from their job and are looking for the next step, the next challenge in life. Interestingly enough though not everyone is looking to build an empire some franchisees are just looking to replace a salary they once had and have more control over their time.

Layoffs, running out of severance pay and digging into savings to live is stressful. But what if this happened again? Getting older, looking for a job. I see a lot of people that need to replace their income and take charge of their future.

Here is an excellent article really speaking to the experiences of one of our 1000+ franchisees

Looking at a business when someone has been in the corporate all of their life can be a scary thing. It can certainly be this but several weeks ago I was speaking with a friend and this one conversation really gave me a new outlook on things. He explained that he went skiing for the first time on his recent vacation and he was terrified because he had never skied. He said looking all around him there were small children skiing everywhere. They didn’t know about ski injuries and all of the stories we hear about someone breaking there leg. They just knew they wanted to have fun.

He told me this gave him a different insight to how he was feeling and he decided to set aside his “False Evidence Appearing Real” and take the plunge. He said he had the best time ever and has already planned his next ski vacation with friends who are avid skiers.

In deciding to own a business, many times people face fear. They use their past experiences from their career, their emotions and stories from other business owners. They don’t gather the facts to discover if business ownership is truly a good option for them or not.

Don’t discount any options in front of you. The type of business you said you would “never own” may be the best fit for you. Look at the information, keep your emotions in check. Look at options from all angles and go with the business that best fits your personality, goals and lifestyle.

If you are considering a transition from your current position,  looking to leave a position or finding yourself not able to find your next position perhaps a franchise might be next step to help you achieve your goals

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