Trinda

Social Media, Digital Marketing, Business and Consulting, franchise opportunity

Lead Generation
Build your customer database using proven Digital Marketing tactics like PPC and SEO.
Brand Credibility
Demonstrate your industry expertise to your customer using Social Media.
Customer Communication
Engage your customers with Email Marketing and increase your customer loyalty.

Archive for the ‘Is a Franchise right for me’ Category

Start a Business Part 2 of 3

Posted by trinda On December - 6 - 2012

Start a Business Part 2 of 3

In the second part of this three part series we are going to focus on a starting a business from scratch. Part three will be to explore buying an existing business.

Maybe you are at a time in your career right now where you are coming up to the new year and looking for a fresh start or perhaps you have been involved in a downsizing, been unemployed for sometime or simply have always had a dream to start a business. Whatever the reason there is some questions you should be asking yourself before starting the evaluation process.

  1. Do I look for a franchise with an existing system in place?
  2. Do I want to start my own business from scratch?
  3. Do I buy an existing business?
You can sign up for the newsletter to receive all the series postings here http://trinda.wsidigitalmarketer.com/ 

Starting a Business from Scratch – Pros

  • Creativity – You to create the system and to make all the decisions relating to your business.
  • Profitability – You keep in all the profits rather than having to pay a portion in royalty fees.
  • Run the business from home – Running your business from home which will cut down on your overhead expenses.

Starting a Business from Scratch – Cons

  • More time and effort – You will be completely on your own. You are also required to market your business to consumers. Quite often new business owners find it a challenge to wear 20 hats and now be the expert at everything.
  • Competition – You will need to differentiate your business from the others in order to build a customer base from scratch.
  • Higher Failure Rates – The odds of failure are much higher for new business startups versus buying into an existing franchise business. It is more difficult to establish a completely new concept and system. According to Harvard Business School Working Knowledge If failure refers to failing to see the projected return on investment, then the failure rate is 70 to 80 percent

If you would like to explore this in more detail you can request a free information package here: http://bit.ly/requestinformation

Start a Business Part 1 of 3

Posted by trinda On December - 5 - 2012

Start a Business Part 1 of 3 

In the First part of this three part Series we are going to focus on a franchise. Part two of this three part series will look at start up businesses and part three will explore buying an existing business.

Maybe you are at a time in your career right now where you are coming up to the new year and looking for a fresh start or perhaps you have been involved in a downsizing, been unemployed for sometime or simply have always had a dream to start a business. Whatever the reason there is some questions you should be asking yourself before starting the evaluation process.

  1. Do I look for a franchise with an existing system in place?
  2. Do I want to start my own business from scratch?
  3. Do I buy an existing business?

Buying a Franchise – Pros

  • Support and Training – A franchisor will provide the initial and ongoing support and training needed to be successful in the business this can lead to a quicker return on your investment. This allows the franchisee time to develop the revenues not systems.
  • Proven System – An established franchise will have a proven system in place. This gives you essentially a road map to follow to have success. In some franchise systems the network of existing franchisees will support each other in their successes and ongoing learning.
  • Knowledge Base – In a franchise you are still in business for yourself but not by yourself. This allows you to draw on the knowledge base of the franchise network. Essentially like a corporate environment where you have expertise in various departments.

Buying a Franchise – Cons

  • Fees – There are paid in exchange for the ongoing support that is provided.
  • Possibility of poor franchise choice – A great deal of research needs to be done prior to making a decision. A good franchise company will have some sort of process in place not just to sell you the business but to allow you to evaluate them but also for them to evaluate your suitability in the business for success.
  • Less freedom in decision making – Since the franchise system is already in place, you will be required to follow the set-up, leaving less room for creativity and your own decision-making.

If you would like to explore this in more detail you can request a free information package here: http://bit.ly/requestinformation

Start a Business

Posted by trinda On December - 4 - 2012

Start a Business

Maybe you are at a time in your career right now where you are coming up to the new year and looking for a fresh start or perhaps you have been involved in a downsizing, been unemployed for sometime or simply have always had a dream to start a business. Whatever the reason there is some questions you should be asking yourself before starting the evaluation process.

  1. Do I look for a franchise with an existing system in place?
  2. Do I want to start my own business from scratch?
  3. Do I buy an existing business?

Over the next few days we will be looking at each option in more detail and weighing the pros and cons. Stay tuned tomorrow for the first part of the three part series.

You can sign up for the newsletter to receive all the series postings here http://trinda.wsidigitalmarketer.com/ 

If you already know that you want to start a business and would like to explore this in more detail you can request  a free information package here: http://bit.ly/requestinformation

 

6 Characteristics Of An Entrepreneur

Posted by trinda On November - 5 - 2012

6  Characteristics Of An Entrepreneur.

  1. You’re passionate. Passion counts for a lot when it comes to being an entrepreneur. Without it, you will fail before you even start. There was a saying I once heard “if you light yourself on fire they will come from miles around to watch you burn”. This is passion.
  2. You’re always looking for opportunities. Entrepreneurs are opportunity-seekers. Everything is an opportunity. You do however have to be cautious and understand you are only one person and can only do so many things. For many entrepreneurs and good way of staying focused and not chasing every squirrel is to look for a good proven system.
  3. You want to live your work. Work isn’t a means to an end. It isn’t a way of collecting a paycheck and going home.. You want to experience something more than shuffling to the office at 8am, leaving at 5pm and forgetting what happened for that day. You’re dreaming of something more than that. If you enjoy what you do then it is not really job/work.
  4. You’re dreaming miles ahead while focused on what you’re doing right now. You’re a dreamer, not a daydreamer. You’re working constantly at achieving success on the details today to build for the dream tomorrow. Maybe it is your dream to own your own business like your father did or mentor. Maybe you want to build a business to pass down to your children.
  5. You’re an ego-maniac. You look at your boss and shrug. You know things could be better, and you believe strongly in your own abilities. You’ve got a big, healthy ego. It’s not unwarranted, but it’s not proven just yet either. The biggest challenge in starting a new business is systems. You are going to be wearing the hats of 20 people and let’s face it even with a big ego you’re not that good. Look at perhaps a franchise model something that has a proven system where you can take your skills and years of experience and put them into a working proven business model. This will boost your chance for success. .
  6. You want control. You watch your boss and co-workers shuffle around each and every day and you want to rattle some chains. You know your company is not behaving or acting the right way. You don’t agree with all the corporate politics and want to have more control. You think why should I work for this guy and make 200k /year when I can do it myself, work less, have more control and keep the money in my pocket.

So, are you an entrepreneur?

Inside you there just might be an entrepreneur waiting to come out.

Only you can really answer this question. If you are considering a change of pace and want to start your own business franchising has proven again and again to give you a proven working business model where you can put your skills, passions and years of experience into that system to have success.

If you are considering a franchise as an option and want to learn more about the WSI franchise you can request further information by emailing ttresham@wsicorporate.com

 

Why are so many Business Leaders not online?

Posted by trinda On October - 25 - 2012

Why are so many Business Leaders not online?

I have now been in this position for 10 years and I remember when I first started with WSI and so many business owners would say “the internet is just a trend/ a fad”. I think by now we have all realized the internet is certainly here to stay and most of us in fact could not live without it.

However, when you get to the very top of companies, there is a surprising lethargy about using the online tools already available: social media. Embracing social media isn’t just a bit of fun, it is a vital way to communicate, keep your ear to the ground and improve your business.

So why are only 16% of CEOs currently participating in social media? IBM’s 2012 Global CEO Study found that most CEOs are clearly not taking social media seriously. Only one of more than 1,700 respondents had their own blog! Some are on LinkedIn, fewer on Twitter and even less on Facebook, Google+ and elsewhere on the web.

It isn’t just CEOs that can make the most of social media. Everyone within a company should be engaged in what is happening elsewhere within their business, there competition and most importantly there potential or existing customers.  Social media is a great way to do this.

Nevertheless, like all other areas of business, CEOs have the opportunity to set the bar. By ignoring social networks, they are potentially missing a great opportunity to improve and capture new business.

There are lots of business leaders utilising social media but the beauty of the web is that there is plenty of room for everyone.

If you are looking to become a digital marketing expert you can request further information about the WSI franchise Opportunity by requesting a package in the tabs above.

Are you looking to Start a Business ?

Posted by trinda On October - 22 - 2012

Franchise Opportunity Webinar

 

Date:  Wed, Nov 14, 2012 4:00 PM – 4:45 PM EST

Date:  Tues, Nov 20, 2012 11:00 AM – 11:45 AM EST 

I’m pleased to announce that in the coming weeks, I will be hosting a special webinar to help you to learn more about the WSI franchise Opportunity. We have added additional dates to accommodate various time zones.

WSI is a Digital Marketing Franchise with over 1000 franchisees in over 80 countries around the world.

Franchisees come from a wide range of backgrounds including banking, consulting, marketing and sales, real estate and pharmaceutical really any industry you can imagine.

A franchise offers an entrepreneur the ability to take an established proven business system, apply it to their skills, background and strengths and not have to start from square one. The road map is already there.

I have been with WSI for 10 years and will share an overview of the WSI franchise opportunity, what it is a franchisee does, profit margins, training and support. I will also explain the selection process which is designed for both yourself and WSI to ensure this business is mutually the right fit.

Topic: Are You Looking to Start a Business or Exploring Business Ownership?

 

Date:  Wed, Nov 14, 2012 4:00 PM – 4:45 PM EST

Date:  Tues, Nov 20, 2012 11:00 AM – 11:45 AM EST 

Hope to see you at the webinar!

Trinda Tresham

ttresham@wsiworld.com

Franchising and Its Changing Trends

Posted by trinda On August - 20 - 2012

Like most industries, the franchising industry is evolving and changing over the years.

Several new trends have made their appearance and some of these have a bearing on investors and their franchise operations. The top franchises in 2011 are in the fast food restaurants, hotels and service industries with health care, senior services, child care, pets, fitness and financial planning as close contenders.

In this scenario, there are three important trends that have surfaced, according to the International Franchise Association. These are

  • An increasing number of women and minorities in the franchising industry
  • Internalization of franchising
  • Growing use and need of technology

These trends are likely to impact franchising in a positively significant manner, making it a vibrant and forceful sector to reckon with. There are roughly four hundred franchise systems at the international level which are transforming domestic brands into renowned and recognized names worldwide. This means franchisees must look beyond the domestic market.

The franchisors’ response to new trends

Franchisors, in response to these trends, are looking overseas for franchisees .  Some franchisors begin by offering a single unit type deal that is later increased to multiple units and eventually a master franchise opportunity that carries even more benefits.

With the increasing involvement of women and minorities in franchising, the industry is making it easier for new entrants who might otherwise find it hard to start a business due to the lack of funds and experience. The participation of women and minority groups is being encouraged by bodies such as the IFA’s Women’s Franchise Committee and others by offering them training and opportunities to network.

Another noticeable trend is the creative use of technology among franchisors and franchisees. They use the Internet to share information, opinions, and reports and also leverage it to market their business. Digital marketing is big business these days and is effectively being used to target the business’ markets. New and existing franchises are increasing their media profiles with blogs, websites, email newsletters, podcasts and other strategic methods to promote themselves online. Franchisors are exploring the importance of integrating a social media policy in their franchise agreement so that they can retain control of their brand.

What to look for in a Franchisor

Franchisees understand that their success depends on the franchisor and the support they offer.  If franchisors do not give them what they expect, no matter how much money or effort franchisees puts in, they cannot experience the success they seek. Some of the factors that help a franchisee choose a franchisor are:

  • The franchisor’s history and track record, number of years in business and experience in the industry
  • The franchisor’s leadership abilities, an idea of existing relationship with current franchisee network and any issues that exist between franchisor and franchisee
  • Whether the franchisor has a mission and vision for the next five or ten years in relation to the franchisee network.
  • The franchisor must be ready to listen to his franchisee network.
  • The quality of the product and services, marketing support  provided with training, resources

Like any other business venture, franchising also requires due diligence checks by the franchisor as well as franchisee since the wrong decision can result in expensive consequences for both parties.

If you are considering a transition from your current position,  looking to leave a position or finding yourself not  able to find your next position perhaps a franchise might be next step to help you achieve your goals . We are holding a webinar on August 31st @ 130pm New York City Local time. To register for the webinar https://www1.gotomeeting.com/register/143876712

British Veterans 10% Reduction in Franchise Fee

Posted by trinda On August - 20 - 2012

If you are a Veteran and are looking at business ownership as an option please join our webinar on August 31st @ 630pm London local time.  https://www1.gotomeeting.com/register/143876712

We have awarded several franchises to Veterans  in the US through the VetFran program who have shown there ability to follow a system, to develop long term relationships and  have shown us  they have the  passion and desire to have more control and flexibility in owning their own business.

We have just recently launched a program in The UK that offers  British Veterans the same 10% discount on the franchise investment if they are invited to apply and successfully awarded a franchise.

(See Veteran: “WSI Consultant Andrew Nguyen, Featured in Dallas Morning News,” and read about his 300% revenue increase.)

We look forward to see you at the webinar to explore if WSI might be the right fit for you.

Register for the webinar here  https://www1.gotomeeting.com/register/143876712

Are you Ready to start a Business?

Posted by trinda On February - 9 - 2012

Starting a business  can offer someone the ability to  spend time with their family, having more control over their destiny and be able to secure the income they have always desired or wish to maintain.

In most cases when you are looking to start a business there is usually someone else you rely on for advice, for their opinion or to simply someone to share ideas with.

If there is an important person in your life wither it be a parent or a spouse who is going to help you to determine if a business is the right fit it is important to have them involved. Wither this person will actually operate the business with you or not they should be involved in the process of learning about the business and asking questions. This will allow you and your family to make the best possible business decision that will help you to achieve your goals.

Having a supportive spouse is especially critical if you want to start a home-based business. “In reality, you don’t start a home business, your whole household does”. You can’t start a home-based business without considering what your family members think about the idea, what role(s) if any your family members might play in your business, and how your business is going to affect your home life. Talk out these issues beforehand and explore how supportive your family is before you start a business and have them involved in that learning process.

If you are considering a transition from your current position,  looking to leave a position where maybe you are not reaching your goals or finding yourself not  able to find your next position then perhaps a franchise might be next step to help you achieve your goals .

We recently had a franchise opportunity webinar and if for some reason you were unable to attend I have posted the recorded link http://bit.ly/BusinessOpportunityWebinar

 

 

Franchise Opportunity Webinar



Please join us on Wednesday November 2nd @ 12pm Eastern Time for a webinar on the WSI Franchise Opportunity Register For Webinar

 

I’m pleased to announce that in the coming weeks, I will be hosting a special webinar I think you might be interested in. You see, the WSI Digital Marketing franchise is actively accepting inquiries from entrepreneurial minded individuals who are exploring the option of business ownership. So on Wednesday November 2nd at 12:00 pm EDT, I’ll be hosting a special webinar that may help you decide if business ownership is right for you.

If you’re interested, click here to register.

WSI is a Digital Marketing Franchise with over 1000 franchisees in over 80 countries around the world.

Franchisees come from a wide range of backgrounds including banking, consulting, marketing and sales, real estate and pharmaceutical really any industry you can imagine.

A franchise offers an entrepreneur the ability to take an established proven business system, apply it to their skills, background and strengths and not have to start from square one. The road map is already there.

I have been with WSI for almost 10 years and will share an overview of the WSI franchise opportunity, what it is a franchisee does, average revenues in the business, training and support. I will also explain the selection process which is designed for both yourself and WSI to ensure this business is mutually the right fit.

If you would like to learn more and missed the webinar here is the recorded link http://bit.ly/BusinessOpportunityWebinar

Thank you for your interest in the WSI Franchise Opportunity

Topic: Are You Looking to Start a Business or Exploring Business Ownership?
When: Wednesday November 2nd @ 12pm eastern time
Time: 12:00PM – 1:00PM EDT
Regsiter: https://www1.gotomeeting.com/register/497148841

Hope to see you at the webinar!

If you would like to start the process of exploring the business opportunity prior to the webinar you can  reach me directly at:

Trinda Tresham

ttresham@wsiworld.com

 

 

 


Request More Information
Trinda Blog
First Name*
Last Name*
City*
Country*
Day Phone*
Evening Phone*
Email*
Lead Source
Enter the Captcha
Reload


rss twitter technorati youtube facebook linkedin