Social Media, Digital Marketing, Business and Consulting, franchise opportunity

Lead Generation
Build your customer database using proven Digital Marketing tactics like PPC and SEO.
Brand Credibility
Demonstrate your industry expertise to your customer using Social Media.
Customer Communication
Engage your customers with Email Marketing and increase your customer loyalty.

Archive for the ‘Is a Franchise right for me’ Category

Franchises offer a road to Self-employment

Posted by trinda On March - 7 - 2013

Franchises offer a road to Self-employment

In tough economic times, more and more people are becoming self-employed

There are now 367,000 more people who are self-employed than there were in 2008, the Office for National Statistics said. That suggests some former employees may have decided to go self-employed after trying and failing to find work elsewhere.

The average age of a self-employed worker is 47 – older than an employee where the average age is 40, according to official statistics. Much of the growth in self-employment has apparently been driven by “baby boomers”, the generation aged 55 and above. Almost 20% of workers aged between 50 and 64 are self-employed, and 37% of those aged over 65.

“With unemployment steadily falling, the continued growth in self-employment is likely to be boiling down to lifestyle choices, rather than desperation.”

Does the idea of working for yourself seem appealing?

Many people are attracted to the potential financial and lifestyle rewards of being self employed but are fearful of the risk involved as they have no prior experience in owning their own business.  A franchise system offers someone looking to be self employed a proven system and an established business model. The franchisor will provide your training, support and ongoing guidance to help you have success in your new business.

WSI Opens New Franchise Office in Portugal

Posted by trinda On March - 4 - 2013

WSI franchisee  announces the opening of the newest franchise office  in Portugal.

This franchise unit is operating in Gauteng, and will be operated by Jorge Felicidade and provide direct support to all enterprises of the Setúbal peninsula, looking to make the most of their online presence through a marketing strategy for the internet.

Jorge Felicidade, has almost 20 years of professional experience in Management and Information Technology. The head of the newest franchise office for WSI  Jorge Felicidade  stated that “In the current economic climate, the activity performed by a WSI Digital Marketing Consultant is a great asset to the market, by enabling lower costs and increase marketing ROI for companies. More so when the expertise provided by WSI is fully aligned with the Portuguese business – characterized mostly by SMEs and micro enterprises. “

In a tough economy or any economy businesses are looking for a way to increase there revenue by generating more revenue from there existing clients and finding ways to bring in new business. Digital Marketing provides a business a way to measure results, reach out to a larger audience and ultimately be able to create a lead generation engine.

Surviving Digitization

Posted by trinda On March - 1 - 2013

I was amazed yesterday when I was searching online and came across a question posted by a small business owner 3 days ago. The question was “Do I need a website?”

Is this really still a question? How can any business person expect to survive the digital age without having a website? The internet is one of the fastest growing industries in the world.

Let’s look at a few major reasons why you need a website

  1. You are open 24/7. Need I say more?
  2. If your customers are not finding you, they are finding your competition
  3. Take your business beyond your local city
  4. Either your customers are going to ask for it or look for it

Whether it is a restaurant, services for my home, auto repairs or my next hair cut, my life is ran and dictated by a 3 inch screen. Imagine being a business owner in the digital marketing Industry and being able to capitalize on the endless opportunities you could provide to businesses ; it would be like writing your own pay check.

Did you know that as of June 2012 there were 7, 017, 846, 922 (resource) websites? If you are a business owner do you really think all of these people are playing Farmville on Facebook?

OK, so now I wondered how many people played Farmville; according to Wiki there is 63,370,436 people feeding their cows and growing crops. Imagine being the smart business owner that has a paid ad beside that cow that links to their website, similar to the ad I saw today for Sears retail store celebrating 60 years and you can win 60 instant prizes.  Sears has created a valuable ad to give me something in return for my information to be able expose me to their brand. Armed with my information they are now able to provide me marketing not just right now while feeding my cows but in the future. It was certainly a lot more effective than sending me a flyer in the mail that likely would have been recycled and never read.

So as a business owner do you think you need a website? As a person maybe looking to be in business do you think digital marketing is an industry with growth and opportunity?

Franchise Opportunities Remain Strong in Tough Economy

Posted by trinda On February - 26 - 2013

Franchise Opportunities remain Strong in Tough Economy

If you’ve ever considered a franchise opportunity but had concerns that this isn’t the best economic climate to open a new business, there are a few facts that you should know. The opportunities presented by franchises are not shrinking with the rest of the economy. In fact, it’s a great economic climate for opening a franchise business.

While there are many signs of an economic recovery this has left a lot of people out of work and looking for other opportunities. Franchise opportunities means a chance for unemployed people with the right experience to start a business that doesn’t have the risk associated with a new and untested business opportunity. It allows them to work within a proven system that will never lay them off and have the ability to be able to control their own future.

Today people in their ‘50s are starting a franchise after spending several years in their profession. They don’t want to undergo the hassles of starting a stand-alone business by inventing the system and so, prefer to follow a proven one

As a franchise business owner you are essentially starting your own business and you will ultimately be responsible whether you accomplish your goals or not. The benefits of a franchise system along with your dedication, motivation and hard work can provide an excellent platform to operating a lucrative business.

According to the Franchise Business Economic Outlook, franchise opportunities have created 18 million of those hard-to-find jobs, and they are on track to create 36,000 more in the near future.

In this economy, opening a non-franchise business is risky business for the unknown reasons. With money tight among some demographics, you don’t have time to spend struggling to find a way to be profitable. A franchise gives the new business owner a proven system, structure, training and ongoing support.

However not every franchise is created equal and some franchises flourish more in this type of economy than others. You need to evaluate what is hot and where are people spending money.

By starting a franchise, especially a home-based , one gets to fulfill their potential, but also find time for their family, as the franchisor helps them at every step. These are the main reasons why starting a franchise has become the buzzword in today’s business world

“The role of Franchising in the Economic Recovery”.

Posted by trinda On February - 25 - 2013

“The role of Franchising in the economic recovery”.

The motto of the 1st National Franchise Association Seminar  in Portugal was “The role of Franchising in the economic recovery”.

At the 1st National Franchise Association Seminar in Portugal the reporter complemented the seminar announcement with the message that the franchising model also contributes to the creation of jobs. Interesting to note that they mentioned that there are 550 franchise brands operating in Portugal, of which 300 are National Brands, the biggest coverage is the WSI Franchise.

embedded by Embedded Video

WSI Master Franchisee for Portugal Sikander Jamal was featured in the 1st National Franchise Association Seminar, where the Prime Minister opened the session.

The interview talks about the market opportunity with digital marketing as there are a lot of companies with websites, but not really well structured and not really producing any results for the company.


Digital Marketing in Business

Posted by trinda On February - 14 - 2013

Digital Marketing in Business

We all know the world of digital has changed the way we conduct ourselves in our daily lives but more powerfully it has changed the face of business as we know it forever.

Social media is global ; it doesn’t sleep.

Last Week business owners had a chance to attend an intensive Social Media Training session in Dubai to showcase some of the latest information on Facebook and LinkedIn  Here is a short clip from the event and the feedback from the attendees and there learnings.

embedded by Embedded Video

Social media  has been around long enough for most companies to realize it’s not a fad. If approached correctly social media can help build relationships with consumers and other companies through networking and raised awareness of your service.

Husam Jandal the digital marketing expert featured in this video and educating businesses is a WSI franchisee and WSI master franchisee in the UAE. WSI has over 1000 franchisees in 80 countries.


What’s happening in the Middle East?

Posted by trinda On February - 8 - 2013

What’s happening in the Middle East?

I read a recent study by Allmand Law which found that more than 90% of all tech startups fail. It’s a bleak statistic. It’s a fact that today Entrepreneurs look to franchising which has a higher success rates and a proven system already in place.

With Google’s recent report that the UAE and Saudi Arabia each have the world’s highest smartphone penetration rates, at 62% and 60% respectively, there is a lot of potential for continued mobile development in the region and in fact globally.

There is no doubt there is a large need for social media, mobile marketing and digital marketing in general but not everyone can do this. For a company to go out and hire what we like to call “Bob in the basement” is crazy in this day in age. Let me ask you would a company today hire there nephew to draw a picture for their next direct mailing campaign not likely? It is not as simple as putting up a website and there you go traffic flocks to your site brings you leads and instant success.

Social media, mobile marketing and the ever changing digital landscape you really need not just a computer and some technical experience you need a proven system and a base of knowledge and resources behind you.

Even many companies in the traditional advertising space are looking for ways to bolt on digital services as a way to keep up with client needs, capture bigger ticket clients and increase revenues.


Do you Really Like what you are Doing?

Posted by trinda On February - 6 - 2013

Do you Really Like what you are Doing?

This may seem very obvious, but surprisingly very few people actually enjoy their current role . In fact according to Deloitte’s Shift Index 80% Hate Their Jobs — But Should You Choose a Passion or a Pay check? Is there a way to have both?

What about when the career decision isn’t yours to make? In this economy, company-downsizes have put many workers in an unexpected predicament.

All of a sudden, those who are laid off have the chance to re-evaluate their lives. And rather than pound the pavement for a new job, many are turning to entrepreneurship.

John Seely Brown, former chief scientist of Xerox, wrote about this dilemma in an August issue of Bloomberg Business Week:  “With the unemployment rate apparently stuck at or near double digits, more people seem to be choosing a passion over a steady pay check   Rather than waiting for companies to open up their payrolls, these people are taking matters into their own hands and defining their own jobs.”

If you can’t find a job, especially one you’ll enjoy, then create one.

The biggest obstacle to career growth is not lack of opportunity – it is fear of change. The only way to reach your goal is to get started.

It is no secret that owning a small business can be tricky. According to the United States Small Business Administration (SBA), Approximately 90% of all small enterprises fail within the first two years of operation, primarily because many entrepreneurs lack the basic knowledge and experience in handling the challenges of their company in the initial stages. The Department of Commerce reported that, since 1971, less than 5% of franchised businesses have failed or been discontinued each year

So, before any aspiring owner plunges down the rabbit hole to entrepreneur-land, consider franchising as a lower risk option. 

When someone asks me what is different with a franchise from starting my own business.  I like to think of it like Paint by Number. Paint by Number is such a great option for those looking for a creative outlet but who don’t have the skills, time, opportunity or patience to study art right now.

You don’t need to be an artist to create a great picture you just need a proven system and that is what a franchise gives you.





Time for a Career Change?

Posted by trinda On January - 25 - 2013

At some point in our lives we all think about changing direction in the way we earn our livelihood. Sometimes this is a long time dream or a realization that a change is required to reach our goals and objectives in life or lastly beyond our control a change is forced upon us by the employer.

In the last 10 years I have spoken with many individuals who have been in this position and in looking at a career move there are a few things you need to ask yourself to determine if this is a dream or a reality.

  1. Do I enjoy and do I feel fulfilled with what I am doing today?
  2. If I stay on my current path, will I achieve the goals and objectives I have set for me and my family?
  3. If I continue to earn what I earn today and nothing changes will it offer me the lifestyle I am looking for?
  4. Do I have the flexibility in what I do to see my children/grandchildren grow up and offer me the freedom lifestyle I want?


If you have answered No to any of these questions then perhaps your dream has become reality and the time for a change is now.  Click here to request information about a self-employed opportunity in the fastest growth industry;

Start a Business Part 3 of 3

Posted by trinda On December - 7 - 2012

Start a Business Part 1 of 3 

In the last of this three part Series we are going to focus on buying an existing business.

Maybe you are at a time in your career right now where you are coming up to the new year and looking for a fresh start or perhaps you have been involved in a downsizing, been unemployed for sometime or simply have always had a dream to start a business. Whatever the reason there is some questions you should be asking yourself before starting the evaluation process.

  1. Do I look for a franchise with an existing system in place?
  2. Do I want to start my own business from scratch?
  3. Do I buy an existing business?

Buying an Existing Business – Pros

  • Funding – It can often be easier to obtain financing because the business already has an established track record.
  • Strategy Already in Place – Many of the problems that businesses run into have already occurred and have been resolved. The business will be more forgiving to the market than starting a new business.

Buying an Existing Business – Cons

  • Funding – You will likely need a significant amount of working capital to aid with cash flow. Generally, a large amount of cash is necessary to make the actual purchase.
  • Current Business Contracts – You may have to renegotiate or honor any contracts that are already in place with the current owner some of which had already been paid.
  • What lies beneath the Floor – Most business owner that is very profitable and successful usually don’t want to give that up. Look for the real reason the business is being sold.

If you would like to explore this in more detail you can request  a free information package here:

Request More Information
Trinda Blog
First Name*
Last Name*
Day Phone*
Evening Phone*
Lead Source
Enter the Captcha

rss twitter technorati youtube facebook linkedin