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Archive for the ‘Is a Franchise right for me’ Category

Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn’t always been clear; social media, mobile marketing and search marketing campaigns are always changing. 

Luckily, digital marketing is still in its infancy and there’s plenty of time to get on track. Written by WSI, Digital Minds brings industry-proven expertise to assist your business with hot strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. By grasping the trends now, your business can catch up to speed and stay ahead of the competition.

Every year, WSI holds a global conference attracting top Digital Marketing Consultants and speakers from around the world. Speakers have included partners and experts including Google and LinkedIn.

WSI is the #1 digital marketing franchise in the world with over 1000 franchise offices in 80 countries. Franchise are made up of individuals looking to be self employed and also businesses who are looking to add digital marketing to there portfolio bolting the WSI franchise into there existing business.

Partnering with some very big names in the industry and launching their first book they have catapulted to the top of the pile as the experts in the digital landscape. The recently launched book “Digital Minds – “12 Things Every Business Needs to Know About Digital Marketing” is the first of many books helping businesses learn and understand the power of digital marketing and there customers.

The book assists businesses with strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. We can literally say, we wrote the Digital Marketing book!

5000 copies were sold in the first week of release, which says it all about the quality of the content. This is being supplemented by a series of webinars which will drill down into more detail.

The book can be downloaded for free to your kindle for a limited time or purchased through amazon.

Why a Franchise?

Posted by trinda On May - 14 - 2015

Why a Franchise?

Worldwide, franchising is currently riding a wave of unprecedented global growth. For the right kind of person, franchise ownership can provide the perfect vehicle for achieving financial success freedom and control.

A franchise provides the opportunity to be master of your own financial destiny, while enjoying the support of an established organization and the resources it commands.

Statistics vary widely on the success/failure ratio of franchised versus non-franchised start-up businesses, but franchises invariably comes out on top. Let’s apply common sense: Comparing the payment of: (1) an up-front fee to buy into the support, reputation, and track record of a franchise system with (2) the research, development, and start-up costs involved in creating your own, independent business, the odds of survival clearly weigh in favor franchisees. A Franchise is about being in business for yourself but not by yourself.

Here are some of the top reasons people choose a franchise

The desire to control your destiny, to build a business for yourself and to have the freedom from layoffs and uncertainly in a corporate environment.

Franchising allows entrepreneurs to plug into a proven, successful idea and operating system, and focus their efforts on running the business, rather than on adjusting it in midstream. The wheel’s been invented, perfected, branded, and marketed so now you just plug yourself in.

Franchisors want franchisees to succeed. In fact, they need franchisees to succeed. That’s why intensive training is included in the franchise fee. After starting your business you will have a franchisor to learn on for on-going training, advancements in technologies and consistent support so you don’t have to figure what’s relevant and what’s not.

Peer support from fellow franchisees is an invaluable benefit of franchising. This is achieved in many cases by annual convention, regional meetings, intranet sites, e-learning and daily phone calls where franchisees can share tips, ask for help, and gain from the experience of older franchisees.

The power of an established well-known brand?  Marketing materials already produced and ready to use. Priceless!

Then there’s the final advantage: pride of ownership. Having a stake in the outcome of the operation, knowing that you will be rewarded directly for your efforts (versus pulling a salary), gives franchisees additional incentive to go that extra mile every chance they get.

Yes, franchising has many built-in benefits and advantages, but it’s not for everybody. Some people thrive on the challenge of being out there on their own, inventing a new wheel each day, making all their own decisions, answering to no one but themselves (and their customers and creditors). Others crave the structure, reduced responsibility, and perceived security of a day job they can forget about as soon as they punch out or close the door behind them. And others still thrive on the challenge of climbing the corporate ladder, being an integral part of a team.

As with all things, priorities and values change, depending on one’s station in life. Age, marital status, parenthood, and more can point a person in a new direction.

Want to learn more

Are Brazilians Ready?

Posted by trinda On April - 10 - 2015

Retail Ecommerce Sales in Brazil to See Double-Digit Growth This Year

eMarketer estimates retail ecommerce sales in Brazil will grow 11.7% in 2014 to reach $13.37 billion.While still in a relatively early stage of ecommerce development, these numbers place Brazil as the 10th largest market worldwide in 2014 ranked by retail ecommerce sales.The sheer size of Brazil’s internet space already makes it a sizable market. eMarketer estimates Brazil will have 107.7 million internet users in 2014, 37.7% of whom will make a digital purchase. This represents a market of 32.9 million consumers buying via digital channels and amounts to 36.4% of all digital buyers in Latin America.

The numbers tell a compelling story. With 199 million people, Brazil is second in population only to the United States in the Americas. Over the last decade, the country’s middle class has expanded dramatically, growing by 40 percent and now embracing more than half the population. Meanwhile, the government has spearheaded a progressive push to extend Internet access across the country, with the result that nearly 100 million Brazilians are now online. It’s estimated that up to 80 percent of the population will have Internet access by 2016.

More enlightening – in particular for businesses serving the market – is how Brazilians are using social media to inform buying decisions. 77 percent of Brazilian social media users have a positive attitude toward shopping and buying on social networks, according to a recent study by Brazilian media consultant eCRM123.

The race is already on to capitalize on an impending sea change in ad spend, notes Facebook’s Latin America sales chief, Hohagen: “This is a big country, so there’s a lot of opportunity to migrate revenue from one medium to another.”  Equally worthy of note: Brazil is expected to boost overall ad spending by $5.6 billion in the next three years, more than India, Russia or Indonesia.

Of course, it also helps that all eyes will soon be on Brazil for two of the biggest media events on the planet. The 2014 FIFA World Cup and 2016 Olympic Summer Games will put an unprecedented spotlight on Brazil, with a predictably unprecedented uptick in ad spending on social media and other channels.

Brazilians account 65+ million Facebook users second only to the US and the worlds second largest uses of Twitter. With the upcoming World cup and Olympics businesses are going to need to make some serious changes to stand out from there competition. The consumers are already online and businesses are scrambling to catch up. This creates a great revenue opportunity in Brazil for both businesses and entrepreneurs.WSI is a worldwide digital Marketing franchise that has expanded into Brazil over the last few years and the franchisees are already see a huge change in the needs of local businesses. The master franchisees are working closely with the corporate headquarters to build the local market and expand the current Google partnership to take advantage of the huge opportunity and growth in the country.



Mobile Continues to Expand 1.75 Billion in 2014

Posted by trinda On September - 17 - 2014

Smartphone Users Worldwide Will Total 1.75 Billion in 2014

Mobile users pick up smartphones as they become more affordable, 3G and 4G networks advance

eMarketer expects 4.55 billion people worldwide to use a mobile phone in 2014. This offers a large opportunity for those providing services in the digital space.

The global smartphone audience surpassed the 1 billion mark in 2012 and will total 1.75 billion in 2014. eMarketer expects smartphone adoption to continue on a fast-paced trajectory through 2017. Nearly two-fifths of all mobile phone users—close to one-quarter of the worldwide population—will use a smartphone at least monthly in 2014. By the end of the forecast period, smartphone penetration among mobile phone users globally will near 50%

More than 2.23 billion people worldwide, or 48.9% of mobile phone users, will go online via mobile at least monthly in 2014, and over half of the mobile audience will use the mobile internet next year. Mobile data network expansion—especially in areas outside of urban centers in emerging markets with rising middle classes—and the adoption of smartphones and feature phones with internet capabilities will fuel growth of the mobile phone internet consumer base. We estimate that the total number of mobile phone internet users will rise 16.5% in 2014 and maintain double-digit growth through 2016.

If business want to continue to survive they need to be savvier with their marketing and start connecting the dots between the on-line and offline worlds.  If businesses regardless of their size do not have an on-line solution offering responsive design and additional mobile solutions they face not being in business in the years to come. This offers great opportunity for those offering digital solutions to be able to educate, deliver, impact and profit in this sector.

If you have considered being part of the digital revolution  or you want to learn more about the WSI franchise opportunity in over 80 countries please click the link below:

Mobile Expands Its Share of Worldwide Digital Ad Spend

Posted by trinda On August - 28 - 2013

Mobile Expands Its Share of Worldwide Digital Ad Spend

By 2017, mobile marketing will account for nearly four out of 10 global digital ad dollars.

Mobile marketing is making inroads in digital ad spending throughout the world, according to eMarketer’s latest forecast of paid media ad spending worldwide and it’s growing in every region around the world.

This year, eMarketer expects, 18.8% of all digital ad spending in North America will go toward mobile internet ads. By 2017, nearly half of all digital ad spending in North America will be on the mobile internet.

The speed at which technology changes today presents a large challenge for both a business that delivers these solutions but also the business owner that needs these solutions as it is almost impossible to keep up.

By 2017, eMarketer expects, 36.3% of digital ad spending around the world will go toward mobile formats, up from just 4.6% as recently as 2011.

Mobile spend really only represents a portion of online ad spend and it is important for a business owner to understand the real impact of digital on there business and the value it presents them.

If you have considered the option to own your own business and capitalize on the opportunity in the digital space

WSI takes Brazil by Storm

Posted by trinda On July - 16 - 2013

WSI the leading Digital Marketing franchise in the world with over 1000 franchisees in 80 countries spent a week in Sao Paulo meeting with franchisees top clients, held events at the Canadian consolute and ABF.

The Market in Brazil has explosive growth and with Brazil’s large population, deepening internet penetration and early embrace of social media have created one of the largest social media markets in the world.

The number of social network users in Brazil continues to grow at a rapid clip. eMarketer estimates that Brazil will have the fifth-fastest social network growth in the world this year.

Brazil and Mexico will lead Latin America for total ad expenditures, with spending reaching $20.21 billion and $4.58 billion, respectively, this year, according to eMarketer. Brazil, however, will be the undisputed engine throughout the forecast period.

With the huge opportunity in Brazil the WSI franchise headquarters is working very closely with the master franchisees in Brazil to grow the market with the right people to support the growing need for services and education to Brazilian businesses.

During the one week in Sao Paulo WSI franchisees had advanced training with President Doug Schust as well as training at the Google headquarters.

Like many global markets businesses in Brazil are looking to social media, mobile marketing and online properties to reach their existing customers and target new ones.

If you are interested in being part of the digital revolution and want to look at self employment in this high growth market as an option

Return on Investment in Franchising

Posted by trinda On April - 22 - 2013

Return on Investment in Franchising

ROI can refer to more than simply the money , although that is definitely a big part of it. Time is a particularly hefty investment in any business, and anyone who’s even considered the process knows that the time you invest into your business can sometimes take you right past normal business hours. When someone is looking at self employment they need to understand and keep in mind that when starting a business from scratch the ROI will take quite some time and the time invested will be a lot as there is no proven system established.

The strength of a franchise is that a lot of the leg work that goes into start-up has already been done. I franchisor has looked into the market, and has done the market testing and discovered the strategies and best practices. Franchisees don’t have to invest valuable time into researching their demographics, lead generation strategies or in creating advertising material — the franchisor has handled that part, so franchisees can focus on following the system, building a business with a proven model and creating revenue.

Franchising = Operating at a Profit

In a global downturn of big business, the smaller business owner is well-placed to take advantage and grow there own organization effectively, and the ROI is there, just waiting for discovery.

Every franchise, just like any small business, requires an investment to get moving. However, unlike most small businesses, a major portion of franchisees seem to operate at a profit. The reason for this is that a franchise is not an untested venture. Franchises have training and tools to help you get started, reducing the amount of set-up time to an effective, well-tested minimum that gets you right to doing what you do best — running your business. On top of that, the market is wide open for franchises, with the vast majority operating at a profit every year.

WSI wants to help you tap into this market and to go into business for yourself, but not by yourself.

Marketing with Social Media featured in Swedish web magazine

Posted by trinda On April - 19 - 2013

WSI Consultant, Madelene Wadelius, featured in Swedish web magazine

We’re pleased to share a recent article, “Marketing with Social Media” in which Consultant, Madelene Wadelius discusses how and why companies need to leverage social media channels in order to engage with their customers. Madelene reveals the value of social channels like Facebook, Twitter, LinkedIn and YouTube to business owners looking to keep up with the digital environment’s rapid evolution.

Here’s a short excerpt from the article (translated):

“It is important to communicate with the client in the same social media that the client has choosen,   and provide good service. One should be careful not to try to sell directly. Many people need to go our courses to learn how social media can be used,” says Madelene. 

To view the full article (in Swedish) visit: 

WSI has over 1000 franchisees in 80 countries. Our franchisee have a desire and passion for helping businesses and are looking to achieve greater personal success and wealth by owning there own business.

If you are looking at the opportunity to start your own business and feel passionate about digital marketing you can learn more about the franchise opportunity.

Be the Boss

Posted by trinda On April - 18 - 2013

One of the best things about a being your own boss is that it offers the ability to have the freedom, control, lifestyle and income you desire. Many professionals seeking to be their own boss quite often turn to franchising as there is an already established and proven business model in place. Every franchisee is part of a family, able to draw on resources such as training, common information sources, and so forth. However, each is also a business unto itself, and a franchise owner is able to look at the profitability question in a whole new way — as the boss! 

In a traditional employment arrangement, there is a certain amount of job comfort. After all, there is a clearly-defined set of goals and rules that have to be met, and the employee gets paid for doing so. As long as the parent company remains profitable, the employee should have a job. Many years ago a job meant security and stability but more and more today this is not the case.

However, that statement right there shows the nature of the beast: the parent company’s profitability is the key concern. Many middle and high level managers who were doing quite well, have found themselves out of work in recent years, because the company as a whole needed to cut back. Many of us – in one way or another – have felt the pressures from economic challenges.

The good news is that many of these professionals have very strong skills they are able to leverage and transfer into their own business. This is why a franchise is an outstanding opportunity for them, and a chance to use their skills and experience in a proven working business model. Franchising really is simple follow the system and you will have success.

In a franchise, the owner is in business for themselves not by themselves.

You have control of the business, your hours and your success. For those of us interested in running small businesses but enjoy having some of the support structure of more traditional employment by way of a franchise model, franchising is clearly a win-win opportunity.

Is Owning a Business Right For You? Take a short cut to Success

Today’s businessmen might be asking, “Why a franchise?” What is it about a franchise that makes it such a consistently successful mode of operation for new business owners? The truth is that franchising has some distinct advantages which allow franchise owners to compete on much stronger ground than they would when starting a business from scratch.

Here are three reasons any businessman can say “yes” when asked “Is franchising right for you?”

Instant Creditability : Each WSI franchise is an extension of the existing WSI brand. When a new franchisee is ready to open there franchise, the brand has already been established. Imagine the power of walking into a business your first day in operation and being able to show industry specific examples. Let’s say your potential client is a dentist and you show them 4 or 5 examples of solutions we have already produced in the dental industry. We show them the challenges the company had, what we did and the end results. Anything we have done as a global company in 80 countries our experience and creditability becomes yours from day one. In a start up business this creditability is hard to build and takes time which means longer to see revenue in the business.

Training and Support: Within the WSI Internet Franchise we provide on-going training and support to our franchise consultants. As a franchisee you don’t have to figure out what is next or relevant to your clients as that is part of the ongoing training and support. WSI provides ongoing support and training through regular webinars, annual conferences, regionalized trainings and end client education to name a few. We also leverage WSI’s eMarketplace of proven, qualified production centres and suppliers around the world. This provides a short cut to success.

Collaborative Network: In business for yourself but not by yourself. A small business trying to purchase supplies, be they physical supplies or web space, can only command so much attention from their vendor of choice. A WSI franchisee, on the other hand, is backed by a powerful global supply chain of qualified production centres and suppliers around the world. A franchisor has the ability to negotiate on the franchisees’ behalf and bring prices down, giving big-name support while allowing the franchisee the freedom to operate the business with their own managing style. Our franchisees collaborate on a global scale to bring together skills and knowledge often partner on very large projects leveraging each other’s expertise and knowledge and sharing revenue.

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