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Business Networking

Posted by trinda On June - 10 - 2011

If you want to start to grow your business you are going to need to network. Business networking can range from online virtual social networks such as FacebookLinkedIn and Twitter or face to face meetings.

What you need to determine is what is going to work best for you based on your business, who your clients are and your own personal strengths.

Don’t make the mistake of thinking social networking is all about telling the world what you had for lunch or posting pictures of your kids birthday party. Just the opposite: Social networking has really reached a tipping point. It’s transforming the way executives gather information, inform, negotiate, motivate, inspire, instruct, forecast, and sell. It lets executives be here, there, and everywhere, 24/7, and at little or no cost.

Social networking is a great way to generate leads and speak to a large audience especially for someone who may not be so comfortable doing a presentation for a group.

You also will need to look at who you are approaching and who your client is as this in the end will determine your overall success:

  1. Baby boomers: The baby boomers is in their 50′s and 60′s and will usually always prefer face to face meetings. They are usually less comfortable with online communication and they like to interact verbally and when possible, in person.
  2. Generation X: These are people in their 30′s and 40′s and they tend to be more comfortable with technology and the online world. They usually prefer to keeping it simple and they are very likely to be using LinkedIn and other professional social networking tools.
  3. Generation Y: The Generation Y crowd is in their teens and 20′s and they are the most comfortable in using all forms of technology because they have grown up with all the latest technology trends. They know what they want and they will come and find you. They also usually have good presence on FacebookTwitter and other popular social networking tools.

Face to Face networking

Face to face networking includes meetings at your local chamber of commerce or with other organizations like BNI, etc. There’s also a couple of online networking services that will help you to find local group meetings. Many professional associations have terrific opportunities for face to face networking.

Online Networking

The best online networking tools are those that can get you in front of your targeted customers. LinkedIn seems to be the best and most accepted professional business networking tool that is available internationally. Other popular tools includes FacebookTwitter, etc.

To learn more about the best practices for business social networking, visit our blog for more digital marketing tools and techniques!

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