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Archive for May, 2015

Downsized, Restructured, Not Happy, Now What?

Posted by trinda On May - 27 - 2015

You’ve been laid off, downsized or restructured . You can’t find employment or you are just not happy with what you are doing. Have you considered starting your own business?

So you have been laid off, let go, downsized, or however you want to put it, once someone has been out of work for any amount of time it can be difficult to get back into the workforce.

People with the best chances of landing that new career tend to find new opportunities quickly. Those who come from industries that are downsizing or who have outdated skills can wind up unemployed for months or even years.

When older workers lose their jobs they are out of work for a long time, according to the AARP Public Policy Institute.

Nearly two-thirds of unemployed workers age 55 and older say they have been actively searching for a job for more than one year, compared to just one-third of younger workers, a recent survey by the Heldrich Center for Workforce Development at Rutgers University found.

“When there’s a large supply of unemployed workers, employers can afford to be choosier, and they’re opting for workers that are less expensive or more recently trained,” said Sara Rix, senior strategic policy advisor for AARP’s Public Policy Institute.

If you can’t find a new career, does it make sense to wait months and months and use up your resources or make a change and start your own business.

Starting a business can be risky. First, unless you have credibility, an unfair advantage in your market or a proven, profitable business model, you’re most likely going to have a hard time showing your value. So you’ll be unpaid for some time. Secondly, no matter how much you have a vision and passion for your start-up, you have to face the very sobering statistics that 70% to 80% of start-ups fail to see their return on investment (source). So, in some sense, starting a business is risky. However there are options that decrease this risk greatly such as franchising.

Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn’t always been clear; social media, mobile marketing and search marketing campaigns are always changing. 

Luckily, digital marketing is still in its infancy and there’s plenty of time to get on track. Written by WSI, Digital Minds brings industry-proven expertise to assist your business with hot strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. By grasping the trends now, your business can catch up to speed and stay ahead of the competition.

Every year, WSI holds a global conference attracting top Digital Marketing Consultants and speakers from around the world. Speakers have included partners and experts including Google and LinkedIn.

WSI is the #1 digital marketing franchise in the world with over 1000 franchise offices in 80 countries. Franchise are made up of individuals looking to be self employed and also businesses who are looking to add digital marketing to there portfolio bolting the WSI franchise into there existing business.

Partnering with some very big names in the industry and launching their first book they have catapulted to the top of the pile as the experts in the digital landscape. The recently launched book “Digital Minds – “12 Things Every Business Needs to Know About Digital Marketing” is the first of many books helping businesses learn and understand the power of digital marketing and there customers.

The book assists businesses with strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. We can literally say, we wrote the Digital Marketing book!

5000 copies were sold in the first week of release, which says it all about the quality of the content. This is being supplemented by a series of webinars which will drill down into more detail.

The book can be downloaded for free to your kindle for a limited time or purchased through amazon.

The Difference Between agencies that survive, thrive or Die (WhitePaper)

Are you leaving money on the table with your clients?

If all you can do is traditional marketing or make websites for your client you may be in a sinking boat like a company that defined itself as a “newspaper company” instead of a “company that delivers the news”. You may need to re-invent yourself and your business in order to stay relevant and up to the needs of businesses.

Many web developers/ print companies / boutique agencies etc. who financially did very well many years ago today are finding it hard to keep up with the needs of businesses because the digital landscape changes so rapidly that it has caused a digital disruption. It is time to diversify your portfolio.

Instead of looking for more clients look to increase the value of your current client base, look for a way to target larger ticket items and look for a way to create a residual and reoccurring revenue.

That doesn’t mean you need to stop being the web designer/ printer / boutique agency  you are now you just need to broaden your horizons or think outside the box. What if you could focus your efforts on building relationships with your clients and creating a residual and reoccurring revenue instead of sitting behind a desk coding solutions or trying to figure everything out. Would this allow you to make more money?

Many agencies, developers and graphic designers have found that too often they are leaving money on the table simply because they can’t provide a complete solution to the client. I can understand this is very hard for one person or a small company to do without the resources behind them. This results in the client looking elsewhere for the end solution. WSI has offered companies / or independents a way to bolt an existing system on to their business and provide a one stop shop without hiring or trying to “figure it out”.


Why a Franchise?

Posted by trinda On May - 14 - 2015

Why a Franchise?

Worldwide, franchising is currently riding a wave of unprecedented global growth. For the right kind of person, franchise ownership can provide the perfect vehicle for achieving financial success freedom and control.

A franchise provides the opportunity to be master of your own financial destiny, while enjoying the support of an established organization and the resources it commands.

Statistics vary widely on the success/failure ratio of franchised versus non-franchised start-up businesses, but franchises invariably comes out on top. Let’s apply common sense: Comparing the payment of: (1) an up-front fee to buy into the support, reputation, and track record of a franchise system with (2) the research, development, and start-up costs involved in creating your own, independent business, the odds of survival clearly weigh in favor franchisees. A Franchise is about being in business for yourself but not by yourself.

Here are some of the top reasons people choose a franchise

The desire to control your destiny, to build a business for yourself and to have the freedom from layoffs and uncertainly in a corporate environment.

Franchising allows entrepreneurs to plug into a proven, successful idea and operating system, and focus their efforts on running the business, rather than on adjusting it in midstream. The wheel’s been invented, perfected, branded, and marketed so now you just plug yourself in.

Franchisors want franchisees to succeed. In fact, they need franchisees to succeed. That’s why intensive training is included in the franchise fee. After starting your business you will have a franchisor to learn on for on-going training, advancements in technologies and consistent support so you don’t have to figure what’s relevant and what’s not.

Peer support from fellow franchisees is an invaluable benefit of franchising. This is achieved in many cases by annual convention, regional meetings, intranet sites, e-learning and daily phone calls where franchisees can share tips, ask for help, and gain from the experience of older franchisees.

The power of an established well-known brand?  Marketing materials already produced and ready to use. Priceless!

Then there’s the final advantage: pride of ownership. Having a stake in the outcome of the operation, knowing that you will be rewarded directly for your efforts (versus pulling a salary), gives franchisees additional incentive to go that extra mile every chance they get.

Yes, franchising has many built-in benefits and advantages, but it’s not for everybody. Some people thrive on the challenge of being out there on their own, inventing a new wheel each day, making all their own decisions, answering to no one but themselves (and their customers and creditors). Others crave the structure, reduced responsibility, and perceived security of a day job they can forget about as soon as they punch out or close the door behind them. And others still thrive on the challenge of climbing the corporate ladder, being an integral part of a team.

As with all things, priorities and values change, depending on one’s station in life. Age, marital status, parenthood, and more can point a person in a new direction.

Want to learn more

Why Are you on LinkedIn?

Posted by trinda On May - 7 - 2015

Why Are you on Linked?

I believe it is time we think a little bit differently. Don’t ignore a stranger.

Imagine you are standing in the room at a networking event and a professional approaches you extending their hand to introduce themselves. Instead of shaking hands you quickly turn your back on them and walk away. Sounds crazy right, yet millions of LinkedIn users do this when they ignore invitation requests from people they don’t know on LinkedIn. 

“Why would I want to accept an invitation from a stranger?” This was the response I got when I talked about this the other day. On LinkedIn you have connections, not friends, and that should be your first clue. LinkedIn is not Facebook the purpose to LinkedIn in to connect with other professionals, share information and find common business needs and interests. By right out saying no I don’t want to connect will you ever grow beyond the network you already have?

In Malcolm Gladwell’s The Tipping Point he references sociologist Mark Granovetter’s classic study about connectors. “Granovetter’s research showed it was your acquaintances, not your close friends, who introduce you to new ideas and opportunities.” If you think about it, this makes perfect sense. Your friends travel in the same social circles as you and are therefore exposed to the same information. New friends, associates and invitations are what  introduce us to worlds in which we do not currently belong.

Granovetter’s study makes the case for accepting invitations from people you don’t know on LinkedIn.

LinkedIn is a social network, not a private country club—be inclusive, not exclusive. The more connections you have, the more relationships you will forge. There’s a ripple effect that takes place. Each LinkedIn member is one, or two, degrees of separation away from someone who could potentially be a future client. If you say no to that one person, you’re simultaneously turning away their entire network of second and third degree connections.

Does this mean you should accept every invitation from people you don’t know? No, you should evaluate and ensure they are legitimate and reputable. I look at a few key things.

Their profile. Simply going to the person’s profile can provide insight as to why you received an invitation. If you share a connection, college or group then you might show up as a suggestion from LinkedIn’s “People You May Know.” The keywords in your profile serve as a prompt for all these suggestions from LinkedIn.

In my case many people that are looking to start a business find my profile and are looking to connect to learn more about our franchise opportunity or starting there own business.

There’s power and influence in a large network. If the member has his settings open, you have access to those connections. And you get a SEO boost from being part of their network.

Ask why the person sent you an invite. I live my life by the assumption that  “If you don’t ask, you don’t get.” Maybe they heard you speak at a conference, or were referred by a mutual connection, or read your blog and decided to reach out. Don’t assume if you are still not sure ask.

No photo? Don’t accept the invite. If someone doesn’t have a LinkedIn profile photo it says two things. It might be a fake profile or the person is not savvy enough to understand social media is about transparency and authenticity.

“Keep your friends close, and your enemies closer”  OK, you receive a request from a competitor. What do you do? My response make friends. Don’t forget you have access to their profile, too. You are also more likely to show up at the top of their profile page under “People Similar To…” when someone is viewing it.

Look at it as an opportunity to partner with your competition. You might actually be able to learn something.

If you still have doubts about accepting invites from potential spammers, remember you can always “disconnect.” If you choose they are not the right person or you don’t like the information they are sharing.

I hope to receive invites from you in my Inbox, too

In the end ask yourself why are you on LinkedIn?

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