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Archive for February, 2013

Franchise Opportunities Remain Strong in Tough Economy

Posted by trinda On February - 26 - 2013

Franchise Opportunities remain Strong in Tough Economy

If you’ve ever considered a franchise opportunity but had concerns that this isn’t the best economic climate to open a new business, there are a few facts that you should know. The opportunities presented by franchises are not shrinking with the rest of the economy. In fact, it’s a great economic climate for opening a franchise business.

While there are many signs of an economic recovery this has left a lot of people out of work and looking for other opportunities. Franchise opportunities means a chance for unemployed people with the right experience to start a business that doesn’t have the risk associated with a new and untested business opportunity. It allows them to work within a proven system that will never lay them off and have the ability to be able to control their own future.

Today people in their ‘50s are starting a franchise after spending several years in their profession. They don’t want to undergo the hassles of starting a stand-alone business by inventing the system and so, prefer to follow a proven one

As a franchise business owner you are essentially starting your own business and you will ultimately be responsible whether you accomplish your goals or not. The benefits of a franchise system along with your dedication, motivation and hard work can provide an excellent platform to operating a lucrative business.

According to the Franchise Business Economic Outlook, franchise opportunities have created 18 million of those hard-to-find jobs, and they are on track to create 36,000 more in the near future.

In this economy, opening a non-franchise business is risky business for the unknown reasons. With money tight among some demographics, you don’t have time to spend struggling to find a way to be profitable. A franchise gives the new business owner a proven system, structure, training and ongoing support.

However not every franchise is created equal and some franchises flourish more in this type of economy than others. You need to evaluate what is hot and where are people spending money.

By starting a franchise, especially a home-based , one gets to fulfill their potential, but also find time for their family, as the franchisor helps them at every step. These are the main reasons why starting a franchise has become the buzzword in today’s business world

“The role of Franchising in the Economic Recovery”.

Posted by trinda On February - 25 - 2013

“The role of Franchising in the economic recovery”.

The motto of the 1st National Franchise Association Seminar  in Portugal was “The role of Franchising in the economic recovery”.

At the 1st National Franchise Association Seminar in Portugal the reporter complemented the seminar announcement with the message that the franchising model also contributes to the creation of jobs. Interesting to note that they mentioned that there are 550 franchise brands operating in Portugal, of which 300 are National Brands, the biggest coverage is the WSI Franchise.

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WSI Master Franchisee for Portugal Sikander Jamal was featured in the 1st National Franchise Association Seminar, where the Prime Minister opened the session.

The interview talks about the market opportunity with digital marketing as there are a lot of companies with websites, but not really well structured and not really producing any results for the company.


Digital Marketing in Business

Posted by trinda On February - 14 - 2013

Digital Marketing in Business

We all know the world of digital has changed the way we conduct ourselves in our daily lives but more powerfully it has changed the face of business as we know it forever.

Social media is global ; it doesn’t sleep.

Last Week business owners had a chance to attend an intensive Social Media Training session in Dubai to showcase some of the latest information on Facebook and LinkedIn  Here is a short clip from the event and the feedback from the attendees and there learnings.

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Social media  has been around long enough for most companies to realize it’s not a fad. If approached correctly social media can help build relationships with consumers and other companies through networking and raised awareness of your service.

Husam Jandal the digital marketing expert featured in this video and educating businesses is a WSI franchisee and WSI master franchisee in the UAE. WSI has over 1000 franchisees in 80 countries.


A Digital Experience you have to Check Out

Posted by trinda On February - 12 - 2013

A New Digital Experience that allows  you to spend more time with friends, family or in front of a TV watching your favourite show with a glass of  Pellegrino delivered yesterday.

In today’s world we often talk about how much the internet, computers and digital marketing has changed our lives but when I saw this video it took my thoughts to a whole new level of just what is possible and what is really happening around the world.

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It is reality today that if a business is not online and I don’t just mean they have a website but actually have an online presence they won’t be in business for very long. That business on the corner is not just competing with the people down the street they are competing with companies around the world. The internet has literally made the world one big play ground.

This video really enforces why we have seen a huge shift in the type of businesses people are looking for as the digital world emerges and takes on a new life. This world has made it possible for a person who has dreamt of being in business for themselves but doesn’t have 100 ,000 ‘s of dollars to invest in location and equipment.

What’s happening in the Middle East?

Posted by trinda On February - 8 - 2013

What’s happening in the Middle East?

I read a recent study by Allmand Law which found that more than 90% of all tech startups fail. It’s a bleak statistic. It’s a fact that today Entrepreneurs look to franchising which has a higher success rates and a proven system already in place.

With Google’s recent report that the UAE and Saudi Arabia each have the world’s highest smartphone penetration rates, at 62% and 60% respectively, there is a lot of potential for continued mobile development in the region and in fact globally.

There is no doubt there is a large need for social media, mobile marketing and digital marketing in general but not everyone can do this. For a company to go out and hire what we like to call “Bob in the basement” is crazy in this day in age. Let me ask you would a company today hire there nephew to draw a picture for their next direct mailing campaign not likely? It is not as simple as putting up a website and there you go traffic flocks to your site brings you leads and instant success.

Social media, mobile marketing and the ever changing digital landscape you really need not just a computer and some technical experience you need a proven system and a base of knowledge and resources behind you.

Even many companies in the traditional advertising space are looking for ways to bolt on digital services as a way to keep up with client needs, capture bigger ticket clients and increase revenues.


2012 The Trillion Dollar Year

Posted by trinda On February - 7 - 2013

B2C Ecommerce Sales Topped $1 Trillion for First Time in 2012

In a market that continues to grow year over year nothing seems to surprise us. As businesses become more educated they spend more money on-line in order to capture the customer that may have once just simply walked through there front door.

In 2012, B2C ecommerce sales grew 21.1% to top $1 trillion for the first time, according to new global estimates by eMarketer.

This year, sales will grow 18.3% to $1.298 trillion worldwide, eMarketer estimates, as Asia-Pacific surpasses North America to become the world’s No. 1 market for B2C ecommerce sales.

Sales in North America grew 13.9% to a world-leading $364.66 billion in 2012—a figure expected to increase 12.2% to $409.05 billion this year—as more consumers shifted spending from physical stores to retail and travel websites thanks to lower prices, greater convenience, broader selection and richer product information.

B2C ecommerce sales in Asia-Pacific grew more than 33% to $332.46 billion in 2012. This year, the region will see sales increase by more than 30% to over $433 billion—or more than one-third of all global B2C ecommerce sales.

Maybe it’s time to be part of the one of the fastest growing industries in the world.


Why is Digital Marketing taking brokers by storm?

Posted by trinda On February - 6 - 2013

Why is the Digital Marketing Industry taking brokers by storm?

In the past few years we have seen a lot of changes to the way we conduct ourselves in business, the way we communicate and the way we do our research. Think about it: when was that last time you wrote a letter or mailed a check for a bill you need to pay.

The world has become much smaller since the creation of the internet. This means for a broker there is a lot more competition and choice for people who are looking to start a business.

You can research just about anything without ever leaving home; vacations, hotels, businesses, medicine, any subject in school. You can find answers to questions you are clueless about…on sites like Wiki.

There are businesses now that are totally run from home and still connect to people around the world and where else could people in 10 countries all bid on some bizarre thing on auctions and work in the last minute to outbid each other. Let’s not forget banking, applying for college, loans, buying cars, checking out library books…just download them onto your IPOD to save time, and do all this while you have pictures being sent out to print, answering mail, and watching a movie in different windows. Yep, just a little bit of a change.

I am sure you have experienced many people in the past few years that might have once been looking for a business in the restaurant industry but now they want to be part of the digital revolution. WSI is #1 digital marketing company in the world with over 1000 franchisees in 80 countries.

We have worked with many of the big name brokers for years now and as a result we are looking to expand this relationship to include independent brokers from around the world. We have a very specific selection process to ensure your candidate has all their questions answered and feels confident they are making not only a good business decision but the right business decision for their family and their goals.

If you would like to learn more about our broker partner opportunities we would be happy to explain our process and how you can offer a different option to your clients with a lower investment , strong industry, #1 brand and a residual and reoccurring revenue. Send In mail for free Broker Inquiry

Do you Really Like what you are Doing?

Posted by trinda On February - 6 - 2013

Do you Really Like what you are Doing?

This may seem very obvious, but surprisingly very few people actually enjoy their current role . In fact according to Deloitte’s Shift Index 80% Hate Their Jobs — But Should You Choose a Passion or a Pay check? Is there a way to have both?

What about when the career decision isn’t yours to make? In this economy, company-downsizes have put many workers in an unexpected predicament.

All of a sudden, those who are laid off have the chance to re-evaluate their lives. And rather than pound the pavement for a new job, many are turning to entrepreneurship.

John Seely Brown, former chief scientist of Xerox, wrote about this dilemma in an August issue of Bloomberg Business Week:  “With the unemployment rate apparently stuck at or near double digits, more people seem to be choosing a passion over a steady pay check   Rather than waiting for companies to open up their payrolls, these people are taking matters into their own hands and defining their own jobs.”

If you can’t find a job, especially one you’ll enjoy, then create one.

The biggest obstacle to career growth is not lack of opportunity – it is fear of change. The only way to reach your goal is to get started.

It is no secret that owning a small business can be tricky. According to the United States Small Business Administration (SBA), Approximately 90% of all small enterprises fail within the first two years of operation, primarily because many entrepreneurs lack the basic knowledge and experience in handling the challenges of their company in the initial stages. The Department of Commerce reported that, since 1971, less than 5% of franchised businesses have failed or been discontinued each year

So, before any aspiring owner plunges down the rabbit hole to entrepreneur-land, consider franchising as a lower risk option. 

When someone asks me what is different with a franchise from starting my own business.  I like to think of it like Paint by Number. Paint by Number is such a great option for those looking for a creative outlet but who don’t have the skills, time, opportunity or patience to study art right now.

You don’t need to be an artist to create a great picture you just need a proven system and that is what a franchise gives you.





Investments into Mobile Marketing Explodes

Posted by trinda On February - 5 - 2013

Investments into Mobile Marketing Explodes : Retailers expected to invest $55B annually in mobile by 2015

Retailers will significantly increase their mobile marketing spend over the next few years due in large part to coupons and advertising, according to a new study from Juniper Research.

In Juniper’s “Retail mCommerce: Mobile & Tablet Marketing, Advertising & Coupon Strategies 2013-2017” report, they look at how retailers increase their mobile initiatives to drive more in-store traffic and on-line sales over the next few years.

“Mass smartphone and tablet adoption amongst end users leading to a surge in mobile and nomadic browsing, the development of mobile and couch commerce, the attendant decline in circulation of newspapers and many magazines and leading brands seeking out new ways of engaging with consumers — these are all factors which, in isolation or combination, mean that including mobile as a marketing channel is absolutely critical for brands and retailers,” he said.

It’s Time to Invest in mobile
The $55 billion annual spend in 2015 almost doubles the spend that marketers are expected to invest in mobile this year.

Retailers  use mobile for everything from helping consumers discover new products to driving both on-line and in-store sales via a mobile point-of-sale.

However,  retailers should be looking at mobile coupons to do more than to simply drive there sales. When used with personalized messaging, mobile coupons help retailers establish closer one-on-one relationships with shoppers to drive repeat business.

Although mobile spend is continuing to rise there is still a very large portion of the retail businesses or even businesses in general that have no idea what mobile is or how it is relevant to their business. There is still a large gap in education to business as they still try to understand and grasp how this is relevant to there business.

Mobile Advertising 

The goal behind brand advertising is to expose a consumer to a retailer with hopes that the brand stays in the fore front and will lead to a future sale.

As retailers become better educated with mobile, it is expected that more retailers will swing to more location-based advertising to tap into this opportunity.

Three areas – North America, Latin America and Western Europe – will control the largest percentage of mobile marketing spend.



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