Trinda

Social Media, Digital Marketing, Business and Consulting, franchise opportunity

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Archive for January, 2013

Middle East Franchisee featured in Internet Marketing Experts Series

WSI franchisee Husam Jandal is being featured in WSI’s monthly end client webinar. This webinar is designed to educate businesses on Digital Marketing and each month focuses on topics such as social media, mobile marketing, the digital landscape and how it affects today’s business owners.

Husam screeen shot webinar

 

 

 

 

 

Husam has been a WSI franchisee for many years and most recently in the last year or so has also become a master franchisee in the UAE helping to develop the local market.

WSI has over 1000 franchisees in 80 countries and through ongoing education both to the business and franchisees they stay on the leading edge of technology.  http://bit.ly/requestinformation

If you want to be part of the fastest growing industry in the world and learn more about the WSI franchise please follow the link for further details   http://bit.ly/requestinformation

If you are a business owner and want to learn how our global network of franchisees can help your business please email me at ttresham@wsiworld.com and I would gladly connect you with a franchisee in your area.

Add more to your Broker Portfolio

Posted by trinda On January - 25 - 2013

Add more to your Broker Portfolio

As a business/franchise broker the more diverse your portfolio is the better chance you have of finding a business match for your potential buyer.

Many brokers represent a large number of franchise brands but mainly in the area of restaurants and retail.  Many people who are looking for a business are white collar professional who have been in a senior corporate position their entire lives and restaurants or retail are not always appealing to them.

In working with many big brand brokers over the years we have found that the WSI franchise offers a unique opportunity for brokers to present to their clients.  We have over 1000 franchisees in 80 countries and most of our franchisees tend to come from senior level positions.

Our franchisees are business consultants focusing on digital marketing. They do not need to be technical to have success in the business in fact many of our franchisees do not. Many franchisees do run the business from home at least to start so they have low overhead and the franchise investment tends to be a fraction of that to retail or restaurants.

If you are an independent business broker and want to learn if it makes sense to work together then please connect with me via LinkedIn http://www.linkedin.com/in/trindatresham  , by email at ttresham@wsiworld.com or directly in Canada at 905 364 1264 to discuss further details and opportunities.

Why do advertising agencies feel like their business is in the rear view mirror?

What is happening to the advertising agencies business around the world is nothing new. It is the same thing that happened to the travel industry, the print industry, the newspaper and magazine industries and many others, it’s called the INTERNET.

With Digital Marketing’s continued unprecedented growth, many small boutique agencies are scrambling to reclaim lost revenue from clients who have left or reduced traditional media expenditure and refocused their advertising dollars to digital.

Advertising agencies need to offer complete Digital services and solutions in order to stay relevant to their clients and get future clients. The time is now for traditional agencies to change or time will run out. http://bit.ly/boltonbusiness

There is a way to expand and offer complete Digital marketing solutions to your clients just like many of our franchisees who have bolted the WSI Digital Marketing business to their existing business.

If you would like to receive further information and explore if this may be a good fit for you and potentially take your business from an agency to an empire;  http://bit.ly/boltonbusiness

Time for a Career Change?

Posted by trinda On January - 25 - 2013

At some point in our lives we all think about changing direction in the way we earn our livelihood. Sometimes this is a long time dream or a realization that a change is required to reach our goals and objectives in life or lastly beyond our control a change is forced upon us by the employer.

In the last 10 years I have spoken with many individuals who have been in this position and in looking at a career move there are a few things you need to ask yourself to determine if this is a dream or a reality.

  1. Do I enjoy and do I feel fulfilled with what I am doing today?
  2. If I stay on my current path, will I achieve the goals and objectives I have set for me and my family?
  3. If I continue to earn what I earn today and nothing changes will it offer me the lifestyle I am looking for?
  4. Do I have the flexibility in what I do to see my children/grandchildren grow up and offer me the freedom lifestyle I want?

 

If you have answered No to any of these questions then perhaps your dream has become reality and the time for a change is now.  Click here to request information about a self-employed opportunity in the fastest growth industry; http://bit.ly/requestinformation

From Agency to Empire

Posted by trinda On January - 8 - 2013

From Boutique Agency to Empire

In a matter of very few years, the Internet has consolidated itself as a very powerful platform that has forever changed the way we do business and the way we communicate. The Internet, as no other communication medium, has given a Globalized dimension to the world. It has become the Universal source of information for millions of people in every part of their day and has made distances shorter and the world smaller.

In the past 12+ years marketing has been reinvented. It’s hard to believe that today there are still many advertising agencies, marketing companies, printers, publishers and designers who are still trying to figure it out.  It‘s a crazy concept to think that as a business owner you know all your clients need digital marketing, social media and mobile and yet you don’t expand your service offerings. How much money are you losing? Better yet, how long will your clients stay with you when you can’t deliver on their needs and are still cooking up the brontosaurus bones?

OK,  so agencies and alike are not completely to blame as the world of digital is very confusing: do you hire, do you outsource, what do you offer, what do you change and so on.

To scale your business much quicker you either have to automate what it is you are doing , expand or you have to outsource. http://bit.ly/boltonbusiness

Each of these areas has their own challenges and that is where it has become confusing.

If you automate you may become more efficient but you still may not be able to deliver on your clients’ needs. Now that you have automated, you have to either expand or outsource.

So to expand usually means to hire. And to hire means additional staff and salaries. If you only want to offer your clients web development, you hire a developer (techie) and they build solutions one by one for your clients. In turn the cost is high, it takes a long time to produce and then we have the challenge that a technical person is not a marketer and a website is for marketing? Now how about mobile marketing, social media, PPC, SEO and the list goes on. Do you hire someone for each task because each task on its own is a unique skill set knowledge and ongoing education?

I think you get the point. Let’s look to outsourcing. This has certainly become a common option but also a nightmare in a lot of cases because now they are working for you, not with you. They don’t have the same vested interest in your business, profit margins become further decreased, delivery time may not be reliable. Do they have marketing experience? How do they keep up to date on what’s hot? How do you delver information to them and how does that get translated from the customer. Very few businesses are able to make this work because it’s hard to find someone that cares as much about your client as you do and when you outsource you now rest the entire process into another business’s hands. Or even worse, an individual who claims to be an expert with very little control. Don’t get me wrong this can be very effective but can also be very damaging to your business.

So as a business owner how do you take your boutique business and build it from 2, 4, 7 even 15 staff into a one stop shop and empire you can look down on and one day pass on to your kids or sell and retire to the Bahamas.

I do happen to have one solution to this problem which is WSI. WSI is the #1 Internet marketing franchise in the world. We have over 1000 franchisees in 80 countries and we have formed partnerships with major organizations around the world such as Google and BDO. How is this going to help you?

We have been approached over the last several years by many printing companies, advertising agencies, brokers, designers and businesses that have taken our proven franchise model and bolted it on to their existing business. In fact you can be that one stop shop, be the expert and stop serving up brontosaurus bones for less than the cost of one salary.

If you want to expand your services, increase your revenue, target larger ticket brands, create a residual and reoccurring revenue and go from independent to empire maybe this is an option that may fit your business. To learn more http://bit.ly/boltonbusiness


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