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Archive for June, 2011

Are Ready to Quit your Job and Start a Business

Posted by trinda On June - 22 - 2011

Leaving a job to start your own business is certainly a big decision. Many years ago you could say that you were choosing personal freedom and control over the security of a job. Today I would certainly say that job security and less than reliable.

Many tend to wait for starting a business until they are forced by unemployment or a layoff. Ideally it would much easier to start a business on your own terms and perhaps transition from a current position into your own business. This may take more time to get the return you are looking for as the business is not getting 100% of your time but it does allow for a less forced transition and more comfort for those who are not quite ready to take that leap.

There’s never an ideal time to start your own business. Much like getting married or having kids, there really is no such thing as the right time.

Franchising has further made this dream of entrepreneurship much more attainable. Previously, the only way to go into business for yourself was through the hard, old-fashioned way: develop a product or service, find customers, market your business, and implement systems from scratch.

Buying a franchise means buying a system. Along with the franchise, you get an already-established system. You will follow the system and run the business.  The system that you get is already tested and proven. Such systems are designed for better productivity and sales of each franchise. Because of a proven system, you do not have to do guesswork and so can eliminate errors a common business owner would normally face.

If you are considering a transition from your current position,  looking to leave a position or finding yourself not able to find your next position perhaps a franchise might be next step to help you achieve your goals  http://bit.ly/requestinformation

From Community Banker to Business Owner

Posted by trinda On June - 20 - 2011

Eric Cook , a WSI Franchisee out of Battle Creek Michigan featured in San Francisco Business Times  http://bit.ly/BankertoBusinessOwner

Cook left the banking industry for a completely new career, but he has utilized his banking experience in his WSI franchise.

Cook spent 15 years as a community banker in Michigan before leaving his position as regional president. Now, Cook is an Internet marketing consultant, using his industry knowledge to help other banks with their online presence. Since 2007, Cook has built a steady client base, with more than 70 percent in or related to the banking industry.

“My knowledge of the sector has really helped my business grow,” Cook said. “WSI provides tons of online and digital marketing services that banks really should be using and my clients know that if it isn’t a service I provide I will be able to refer them to a company that does. I’m using my industry connections to make myself really valuable to my customers and I’ve become a digital marketing specialist in the industry.”

“I’ve always been interested in technology so when I decided to leave banking WSI offered the perfect business opportunity for me,” Cook said. “Being part of WSI gives me the best of both worlds. I can put on my bank consultant hat and leverage that experience for clients, but I also bring so much more to the table with a digital marketing and online strategy.”

Standing for “We Simplify the Internet,” WSI’s name underlines its commitment to increasing the profitability of both its customers and franchisees by delivering affordable, full-service Internet marketing solutions that work. WSI provides affordable Internet marketing solutions that include website design, development and hosting; conversion architecture; search engine optimization and marketing; target market profiling and competitive analysis; social media and marketing optimization; pay-per-click advertising campaign creation and management; web analytics; and mobile marketing.

If you are considering a transition from your current position,  looking to leave a position or finding yourself not able to find your next position perhaps a franchise might be next step to help you achieve your goals  http://bit.ly/requestinformation

Learn How to Monetize the Fastest Growing Social Network

Posted by trinda On June - 17 - 2011

Learn How to Monetize the Fastest Growing Social Network

 Mobile Marketing has companies turning their heads realizing the value of a mobile ready site. Unfortunately not all companies realize this value not because they don’t want to but they are not educated.

There are more than 100 million active user’s current accessing Facebook through their mobile devices.

People that use Facebook on their mobile phone are twice as active on Facebook as people who do not access Facebook through their mobile.

The reality is that Facebook is here to stay. Businesses need to be educated and determine how they can monetize this network if they wish to compete in an ever changing market, stay in front of there customers and talk to all customers not just the ones they have done business with for the past 20 years.

Facebook can no longer be seen as the site where college students go to socialize about the latest fashion or party – as statistics show the fastest growing demographics two years ago was those 35 years and older, and today it is woman over 55 (InsiderFacebook.com).  In fact, 45% of Facebook ‘s US audience is now 26 years and older! Businesses need to consider sites like Facebook as part of their marketing mix; otherwise the risks of not being present can actually open the door for competitive or negative brand exposure.  

So if you have not already, it’s about time to give your online marketing strategy a facelift by joining Facebook!

If your company needs a mobile solution than please email and we would be happy to arrange for a franchisee to call you ttresham@wsicorporate.com

If you are a business or an individual looking to add a business to your current business or start a business you can request further information here http://bit.ly/requestinformation

Corporate Job or Business Owner?

Posted by trinda On June - 16 - 2011

In being with WSI almost 10 years now I have certainly seen a lot of changes not only in our business but also in the markets around the world. Many people we speak with today have been laid off from their job and are looking for the next step, the next challenge in life. Interestingly enough though not everyone is looking to build an empire some franchisees are just looking to replace a salary they once had and have more control over their time.

Layoffs, running out of severance pay and digging into savings to live is stressful. But what if this happened again? Getting older, looking for a job. I see a lot of people that need to replace their income and take charge of their future.

Here is an excellent article really speaking to the experiences of one of our 1000+ franchisees http://bit.ly/LayoffToPayoff

Looking at a business when someone has been in the corporate all of their life can be a scary thing. It can certainly be this but several weeks ago I was speaking with a friend and this one conversation really gave me a new outlook on things. He explained that he went skiing for the first time on his recent vacation and he was terrified because he had never skied. He said looking all around him there were small children skiing everywhere. They didn’t know about ski injuries and all of the stories we hear about someone breaking there leg. They just knew they wanted to have fun.

He told me this gave him a different insight to how he was feeling and he decided to set aside his “False Evidence Appearing Real” and take the plunge. He said he had the best time ever and has already planned his next ski vacation with friends who are avid skiers.

In deciding to own a business, many times people face fear. They use their past experiences from their career, their emotions and stories from other business owners. They don’t gather the facts to discover if business ownership is truly a good option for them or not.

Don’t discount any options in front of you. The type of business you said you would “never own” may be the best fit for you. Look at the information, keep your emotions in check. Look at options from all angles and go with the business that best fits your personality, goals and lifestyle.

If you are considering a transition from your current position,  looking to leave a position or finding yourself not able to find your next position perhaps a franchise might be next step to help you achieve your goals  http://bit.ly/requestinformation

Mobile Marketing: Why Your Business needs to understand it

Posted by trinda On June - 15 - 2011

Google is investing a lot of time and efforts into mobile search. Yes, this means when you Google something on your mobile it will give different search results than when you Google from a PC. That means that the“regular search engine optimization tricks” you use on your  web site won’t necessarily work on mobile.

Then the number of web searches performed from mobile devices per month is approximately 20.7 billion. 690 million searches per day, 29 million per hour. These numbers are probably very conservative, knowing that Mobile search is growing faster than search from desktop computers!

It goes without saying that your company being visible in search results on a mobile device is that much more important. More and more end users are reaching out to you online and are doing it using a mobile phone.

According to Google and a recent study “The mobile Movement: Understanding Smartphone Users” (*), 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their Smartphone.

Google found that only 21% of Google’s largest advertisers have a website that is optimized for mobile. That’s 79% serving up a less than an ideal experience for their mobile customers. Small and medium sized companies are still in great need of education.

Most advertisers on Google do not have a mobile ready user experience and are missing out on this huge opportunity

In today’s world and with the simplicity of a smart phone if you are not reaching out to your customers then your competition is.

If you are a business looking to offer these services to your clients or an individual looking to start a business in the fastest growing industry in the world please complete this form to learn more http://bit.ly/ConsultingFranchiseInformation

If you would like to have one of our franchisees educate you about mobile marketing and what it can do for your business please send me an email and I will be sure to put you in touch with a local franchisee. Trinda Tresham ttresham@wsicorporate.com

Don’t let the “S” in SEO stand for Sucker

Posted by trinda On June - 11 - 2011

Chuck Bankoff WSI Franchisee explains how he helped his Attorney friend generate leads

A personal friend of mine…an attorney, told me that he contracted with a search engine optimization company, (let’s call them the “Mellow” Pages) because they claimed to specialize in search engine optimization for personal injury attorneys.

$6,000 later he was asking me why he was getting top rankings on the search results pages, but no additional business.

It didn’t take a forensic pathologist to unravel this mystery. After reviewing the keyword phrases that he contracted for verses the actual results, it was evident that he was simply the victim of a classic bait and switch.

Let me emphasize that my attorney friend…a VERY intelligent guy and a top attorney had absolutely no reason to suspect what would be painfully obvious to an Internet Marketing specialist.  He is a very competent attorney…not a digital marketing professional.

Here is how it went down.

He contracted for the following phrases:

  • Accident Attorney Irvine
  • Car Accident Lawyer Irvine
  • Car Accident Lawyers Irvine
  • Car Accident Attorney Irvine
  • Personal Injury Lawyer Irvine

Here are the keyword phrases that were actually optimized:

  • Accident Attorney Irvine California
  • Car Accident Lawyer Irvine California
  • Car Accident Lawyers Irvine California
  • Car Accident Attorney Irvine California
  • Personal Injury Lawyer Irvine California

Did you notice the difference? Simply by adding one more word (California) to an otherwise legitimate long tail keyword phrase, it turned a very competitive, highly searched on phrase into something easily achievable, but with no discernible ROI.

Let’s take a look at his actual results:

Notice that virtually each phrase with the word “California” at the end of it ranks higher than the same phrase without the State name. Why is that?

Well, by simply searching on both phrases in Google and comparing the amount of search results, I could quickly see that the phrase “car accident attorney irvine California” was approximately 370% less competitive than the version without the word “California” tagged onto the end.

Is that a good thing? Actually your SEO consultant should be looking for less competitive words; that is an essential ingredient to good keyword selection. However those less competitive phrases must also represent a fair amount of searches. At the end of the day I would rather show up for 20% of a thousand searches than zero percent of a Million searches.

If the research showed that by adding the State name at the end of all those phrases resulted in reduced, but significant traffic, then it would have been a sound strategy. In this case people who live in Irvine rarely search on a phrase like “car accident lawyer Irvine California”, however they do search on a phrase like “car accident lawyer Irvine”. The “Mellow” pages simply made it easy on themselves at the expense of their client.

Let’s put this into perspective; every successful business person is good at what they do. There is no reason for anyone to be good in an entirely different industry like digital marketing. I would never review my own contracts, or do my own accounting. Why would I expect a lawyer to be able to interpret the results of a search engine optimization campaign?

So how do you safeguard against unscrupulous Internet marketing practitioners?

The same way you would when referencing any company or individual; “Reputation Management”. My best advice is to simply search on: “reviews” + “the individual you are working with” to see what other folks have to say about their experience with that SEO specialist you are considering.

Remember, ethics and skills are mutually exclusive. My instincts tell me that the “Mellow” Pages should have been more trustworthy and accountable, but that was clearly not the case.

If  you want to learn more about adding WSI to your Business or becoming a WSI Franchisee please request information here: http://bit.ly/InformationPackage

Business Networking

Posted by trinda On June - 10 - 2011

If you want to start to grow your business you are going to need to network. Business networking can range from online virtual social networks such as FacebookLinkedIn and Twitter or face to face meetings.

What you need to determine is what is going to work best for you based on your business, who your clients are and your own personal strengths.

Don’t make the mistake of thinking social networking is all about telling the world what you had for lunch or posting pictures of your kids birthday party. Just the opposite: Social networking has really reached a tipping point. It’s transforming the way executives gather information, inform, negotiate, motivate, inspire, instruct, forecast, and sell. It lets executives be here, there, and everywhere, 24/7, and at little or no cost.

Social networking is a great way to generate leads and speak to a large audience especially for someone who may not be so comfortable doing a presentation for a group.

You also will need to look at who you are approaching and who your client is as this in the end will determine your overall success:

  1. Baby boomers: The baby boomers is in their 50′s and 60′s and will usually always prefer face to face meetings. They are usually less comfortable with online communication and they like to interact verbally and when possible, in person.
  2. Generation X: These are people in their 30′s and 40′s and they tend to be more comfortable with technology and the online world. They usually prefer to keeping it simple and they are very likely to be using LinkedIn and other professional social networking tools.
  3. Generation Y: The Generation Y crowd is in their teens and 20′s and they are the most comfortable in using all forms of technology because they have grown up with all the latest technology trends. They know what they want and they will come and find you. They also usually have good presence on FacebookTwitter and other popular social networking tools.

Face to Face networking

Face to face networking includes meetings at your local chamber of commerce or with other organizations like BNI, etc. There’s also a couple of online networking services that will help you to find local group meetings. Many professional associations have terrific opportunities for face to face networking.

Online Networking

The best online networking tools are those that can get you in front of your targeted customers. LinkedIn seems to be the best and most accepted professional business networking tool that is available internationally. Other popular tools includes FacebookTwitter, etc.

To learn more about the best practices for business social networking, visit our blog for more digital marketing tools and techniques!

How to Use Facebook for Business Results

Posted by trinda On June - 9 - 2011

Facebook is one of the very high traffic social media sites and I am always being asked how to incorporate it into a digital marketing strategy and effectively use it to drive business results. Firstly you need to decide on your social media marketing strategy and see if Facebook is a good fit for your target audience. But let’s assume you have decided to use Facebook; what are the next steps?

Marketing your business on Facebook is just like using any social media site you need to build a presence, then establish credibility and educate your potential customers.

Here are some steps to help you get the most from your Facebook marketing:

  1. It is best to keep your business profile separate from your personal page, so remember everything on your business page should be business related, you can have some fun with it but keep it professional.
  2. Make sure your pages look professional: get some help to reflect the same professional image as on your web site; use the same graphics and colors; maintain your brand image. Consider having a welcome page specifically for new visitors.
  3. Have a plan regarding what you are going to add, and what do you want the visitor to do once they find your page. Why should anyone return to your pages again? How will you react to negative comments?
  4. Create a reason for people to provide their contact details and to pass the page onto their friends, this sort of viral marketing is where Facebook excels.
  5. Remember to interact with others, you need to participate in the dialogue and be visible, keep adding fresh content, and answering questions.
  6. Provide polls or surveys to engage with your audience, ask others to share their ideas and tips.
  7. Keep everyone up to date with your latest offers and initiatives provide a good reason for them to interact with your business.
  8. Consider hiring a professional to create an app and provide it on your page. This can really make your page go viral since fans will share them with their friends, which is all adding to your visibility and credibility.

The main thing is that once you have decided to create a Facebook page for your business you need to be consistent with your efforts and contribute regularly to keep things moving. Why not share some of your ideas in the comments section here to help others utilize Facebook to attract new business.

If  you want to learn more about adding WSI to your Business or becoming a WSI Franchisee please request information here: http://bit.ly/InformationPackage

Advantages to Online Networking

Posted by trinda On June - 2 - 2011

Networking is a long term relationship building activity. We like to trust in the people we buy from. Traditionally networking is  done face-to-face.

Online, as with offline networking, there are many places that we can meet people. Social media groups such as Facebook, blogs and Twitter are great examples. Here you must understand the “rules of engagement”, but generally they are the same as offline; you must always be seen as professional, but authentic too.

Sometimes this is a difficult balance to achieve online, when everything is written down or recorded for playback. Digital marketing opens you up to public scrutiny. Forums, blogs and social sites have been the ruin of many a reputation online. It is important, therefore, to teach yourself and your staff the importance of acting responsibly online so as not to engage in any controversy.

After all, it’s the people who make a company, and it is also the people who can let it down. It is also important to monitor what is being said about your business online.

Although we would never suggest you stop meeting with people face-to-face, online networking does have its advantages and these are detailed below:

  • Time: travelling to and from an event can take up time in your day that could be used for working on or in your business.
  • Costs: networking groups often charge a fee. Online networking is generally free, and there are no travelling expenses to be incurred.
  • Fear: some people are a little nervous about meeting people for the first time, and online networking eliminates that completely.
  • Speed: you may be able to respond fairly quickly to a question online, because you are more likely to have all your resources at hand.

Professional Online Networking

LinkedIn is the professionals’ choice of social media, and is something that you should consider using in your business if you do not already do so. All the Fortune 500 Companies are there, and they are there for a reason. LinkedIn can be optimized for the search engines and is a great place to get introduced to people through their site. It is also a great place to pitch yourself as the expert that you are, by simply asking and answering questions. Furthermore, LinkedIn is a great place where you can showcase your testimonials; add videos, share files and more.

Connect and network with us on LinkedIn  now!

If  you want to learn more about adding WSI to your Business or becoming a WSI Franchisee please request information here: http://bit.ly/InformationPackage


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