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Archive for May, 2011

Across the globe, post-recession recovery is on everyone’s mind and our WSI Internet Franchise is no exception. In our attempt to stimulate the less-than-ideal American economy, we’ve launched our Investing in America Program, which works to recruit those who may not necessarily have the deepest pockets, but still possess the drive and tenacity we’re looking for in a WSI franchisee. More specifically, this program was designed particularly for US-based young entrepreneurs and military veterans for a much lower upfront cost.

It’s an exclusive offer for individuals who we know can thrive in a proven system like WSI’s. We’re targeting a group who innately demonstrates leadership and drive. And the reason we’re so confident in this, is that we already have numerous franchisees that fit the bill and have already surpassed everyone’s expectations by this economy’s standards! (See: “WSI Consultant Andrew Nguyen, Featured in Dallas Morning News,” and read about his 300% revenue increase.)

This program is perfect for today’s slow economy; in fact it was highlighted in the October Issue of IndUS Business Journal, where Rhonda Sanderson discusses how “Franchising will help to boost economic recovery.”

Here’s a short excerpt from the article:

While some franchisors are reinvesting in their franchisees as a way to stimulate the economy, others are offering discounts towards initial investment costs and royalty fees. The digital marketing firm WSI, for example, just launched its Investing in America Program—an initiative aimed to give back to the community and help re-build the U.S. economy after the recession. Through this program, WSI will be offering U.S.-based young entrepreneurs and military veterans the opportunity to invest in the franchise for a 50 percent discounted franchisee fee.

Read the entire article here.

If you are a young entrepreneur or a military veteran, visit our site to learn more about the lower upfront cost of acquiring a WSI Internet franchise through the Investing in America Program.

Viral Marketing

Posted by trinda On May - 29 - 2011

In these tough economic times many business owners are looking for ways to reduce cost and improve productivity. The marketing budget is one that is looked at very carefully and although it is often targeted for reductions there may be ways of finding more cost effective ways to spread your message. Viral marketing relies on individuals to pass your message on for you, and once a campaign takes hold the word can spread very quickly indeed.

There is a potential drawback in that you are no longer in control of how the message is shared once the viral activity begins, but if you are aware of this, when you prepare your message you should not compromise your brand. Consider how the message may be perceived and make it easy to pass on for the best results.

The main things to consider when preparing your campaign are:

1. What will make your campaign interesting and original?

2. Who is your target audience and what are they interested in?

3. What can you offer that will incentivize them to pass your message along to others?

4. Try to make your message stand out and be thought provoking or funny.

5. Offer a compelling reason to have it passed on to others.

Each type of campaign has benefits and possible draw backs but think the ideas through and anticipate people’s reaction to the message.

Once the plan is in place you need to spread the word! Online video can be particularly effective, but also consider email newsletters; they are easily passed on. The reason most are not passed on is often because there is no incentive provided for the recipient to do so. Try creating a competition on Twitter or running a quiz with all correct entries qualifying to take part in a draw for a free iPad, or offer the draw for everyone that passes your message on, it is easy to track this sort of thing on Twitter.

The aim should be to have a catchy title to get everyone’s attention then make it easy and compelling to share, remember to measure your results, so that you can improve it next time. Viral marketing can be challenging to get off the ground, but once you get started, the resulting customer activity is well worth the effort.

If  you want to learn more about adding WSI to your Business or becoming a WSI Franchisee please request information here:

Along with the rest of the world, our WSI Internet Franchise has witnessed the effects of the unsteady economy of recent years. And the US economy in particular has experienced a downturn unlike all the rest. So, naturally, WSI took this opportunity to launch our Investing in America” Program. We are, after all, extremely committed to investing in our community and doing our part in helping to re-build a promising post-recession America.

Essentially the Investing in America Program offers 30 of our world-class digital marketing franchise units at a massively discounted fee of 50%! And we are certain that with its objectives to restore the American economy and to actively give back to the community, this program is perfectly suited for US-based military veterans looking to start their own business.

Aligned with the compassion required to serve in the American military, our Investing in America Program includes the requirement to “pay it forward.” More specifically, those who are awarded a WSI Internet Franchise through this exclusive program will be required to proactively take part in local community outreach initiatives. Ultimately, our goal is not only investing in your career, but to also give back to as many American communities as possible. This pay it forward component to the program is one that we knew would resonate well with American military veterans, especially because they never fail to rise to the occasion!

Further, the WSI Internet Franchise Opportunity is one that aims to always remain one step ahead of the game and capitalizes on the endless technological innovations brought about through the Internet. Military veterans will immediately recognize the profitable opportunities in digital marketing. They’ll also be sure to appreciate WSI’s proven, world-class systems that serve as the blueprint for leveraging those opportunities. In a crowded franchise marketplace, this is a unique chance to be a part of one of the most attractive models available, all the while benefiting from the independence to set your own hours and build the lifestyle you really want.

Together, WSI and American military veterans can work to rebuild the US economy, support charitable causes, and lead the way in ground breaking, best in class digital marketing solutions.

Read more about US-based military veterans and the exciting opportunities in WSI’s Investing in America Internet Franchise Program.

“Star of the Social Scene”

Posted by trinda On May - 26 - 2011

“Star of the Social Scene” – The Huddersfield Daily Examiner, Jan 2011

WSI was recently showcased in the Huddersfield Daily Examiner for a discussion about the endless amount of online opportunities in 2011. UK-based WSI Franchise owner and Digital Marketing Consultant Steve Harvey-Franklin was featured in the Examiner’s Business Profile in an article entitled “Star of the Social Scene.”

As a successful Internet marketing expert and regular speaker at business conferences, Steve encourages readers to explore various online tools that can significantly impact and boost business’ sales.

He advised business owners to avoid shying away from social media networking, especially in today’s challenging economy. Dismissing the common belief that social networking is ‘just for kids,’ Steve’s WSI Yorkshire business aims to help other business owners effectively leverage social technologies.

Here’s a short excerpt from the article:

Everyone is looking for exceptional value this year as the recession bites and people tighten their belts, but it doesn’t have to be all gloom and doom,” says Steve. “Any business can give itself a boost by simply getting online and embracing the technologies and opportunities that are out there. “It always amazes me how many companies do not realise the impact the web can have on their business, especially when it comes to using social media sites or blogging.  ”

Read the entire article here.

To read more about the ways WSI Consultants are transforming businesses around the world, visit http://WSIinTheNews

If  you want to learn more about adding WSI to your Business or becoming a WSI Franchisee please request information here:

In the spirit of WSI’s one-of-a-kind Internet franchise opportunity – the Investing in America” Program – we are recognizing some of the extraordinary individuals who are already a part of the WSI Internet Franchise Network. And since one of the exclusive groups that this special program is available to is American Military Veterans, one particular WSI Consultant that comes to mind is Army Veteran, Ron Packer.

Based out of California, Ron welcomed the challenge to open a WSI Internet franchise back in 2003 and has since been able to build and maintain a profitable Internet Consulting business. Notably, Ron’s success continues, even in the face of the economic challenges across the United States. And comparatively, helping to re-build the economy is one of the very philosophies behind the creation of Investing in America. Ron is one of the exceptional entrepreneurs who have recognized a formula for success that will excel even in difficult economic circumstances.

“WSI continues to provide additional tools and knowledge that help me update my business model, and they’ve given me the opportunity to work cooperatively with other franchisees and vendors. WSI definitely provides the framework for success.” – Ron Packer

And in relation to the group of US Military veterans that this WSI Internet franchise opportunity is geared toward, Ron has an admirable history with 5 years on active duty in the Army and 21 in the Reserves. It was this experience that acted as a large contributing factor in his path to owning a WSI Internet franchise.  You might even say that his Military background instilled in him essential experience to be successful in the world of digital marketing.

“My experience in the Military gave me the skills I needs to operate a WSI franchise. I had the ability to work with disparate teams of people, help identify specific goals and objectives, and develop, implement and coordinate projects.” – Ron Packer

Though this program speaks to the unique abilities of Military veterans, and works to improve the poor economy, Ron is also the perfect example of someone who has fulfilled the third objective of the Investing in America Program: he continuously aims to “pay it forward.”

“All you have to add is personal initiative, ethics and the ability to work with people. As a small business owner, I am more closely aligned with the local community than at any other time in my career.” – Ron Packer

It is individuals like Ron Packer and the success they’ve accomplished as a WSI Internet franchisee that have inspired us in this program’s creation and has assured us that a program like Investing in America has been a long time coming!

If you are a young entrepreneur or a military veteran and are interested in receiving more information regarding the Investing in America Program, please visit our site.

Each time I hear about the recognitions WSI Consultants are receiving around the globe, it’s nothing less of exciting. It’s a true testament to the leading edge digital marketing solutions that WSI provides.

The latest recognition within WSI’s active network to hit the radar was out of Dubai, UAE, for WSI Internet Franchise owner Muna Selah.

H.H. Sheikh Mohammed Bin Rashid Al Maktoum presents Muna Selah - <a target="_blank" mce_href="" href="">WSI Internet Franchise </a>owner - with a Best Business in Marketing &amp; Promotions Award H.H. Sheikh Mohammed Bin Rashid Al Maktoum presents Muna Selah – WSI Internet Franchise owner – with a Best Business in Marketing & Promotions Award

During the 6th edition of the Mohammad Bin Rashid Small and Medium Enterprise Awards for Young Business Leaders, Muna received the Best Business in Marketing and Promotions Award! And the award was presented by the Crown Prince of Dubai himself, Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum!

The SME award reflects his highness’ vision of providing an ideal growth environment to attract young business leaders and help them participate in developing the UAE business sector. Muna was one if 13 entrepreneurs recognized at the awards ceremony.

This was exciting news for the entire WSI Franchise network! On behalf of staff and WSI Consultants around the world, I’d like to congratulate Muna on her success!

For further information about the WSI Opportunity

Key Performance Indicators (KPI) are the metrics most indicative of how well your digital marketing campaign is performing. These are the big things that “move the needle”.

For example: if you have a high “Bounce Rate” (visitors come to your website and never go beyond the landing page) that is an indication that there is an issue with the relevance of your landing page to the visitor.

There is no one set of standard KPI’s for every business, it really depends on what your objectives are. For example, if you are in a service related industry, the amount of phone calls generated by your online efforts would be a primary KPI. Digging a little deeper, the length of each phone call would tell you even more. Short phone calls (under a minute) might mean that no one answered the phone and no message was left. Longer phone calls are a good indication of customer engagement.

“Time on Site” is often an indicator of how relevant and engaging your site is. “Pages Visited” may indicate if your sales funnel is set up properly. The impact of any particular KPI may not be readily obvious. It often takes some insight to look past the numbers to find their true meaning.

Key Performance Indicators are somewhat unique to each type of business, and their individual objectives, but here are a few that I consider relatively universal:

Some KPI Definitions

Visit – This is when someone visits one or more of your web pages with 30 min or less time in between page visits.

Visitor – A visitor is a person that visits your website. Visitors can be broken into 3 categories:

1. New Visitor – This is only measured once for visitors who have never been on your website before. It is different than a unique visit because a unique visit is measured over a specific period of time.

2. Repeat/Returning Visitor – This is a person who visits your website two or more times over a given period of time, this is only measured once over that given period of time.

3. Unique Visitor – A unique visitor is a person tat comes to your website for the first time during a specific window of time. Usually daily, weekly or monthly.

Conversion – Conversion is when a visitor or customer completes the action that you want them to take, for instance, making a purchase or filling out a web form.

Examples of Some Key Performance Indicators

General KPI

  • Average Time on Site – This is based on the assumption that if a person searches for a particular keyword or phrase, and they visit a page on your site, if it has relevance to what they were looking for, they will spend more time on that page than if they found information that was not very relevant to their search.
  • Page Views / Visit – This will tell you how many pages a visitor to your website views on each visit. Multiple page visits will affect this multiple times.
  • Page Views / Visitors – This is very similar to page views / visits except that it ignores the amount of visits that a specific visitor makes.
  • New Visitors / Visitors – Measures how many of your visitors are first time visitors; this is good for telling you how many new potential clients/customers are visiting your site.
  • Repeat Visitors / Visitors – Shows you how many of your visitors are returning, therefore showing you the site’s ability to attract visitors or customers back to your web site.

The Importance of KPI – Taking KPI to the Next Level

Developing the best KPI for your Internet marketing goals will allow you to measure how well your different strategies are working to positively affect your business objectives. They can give you a warning sign to let you know what is working and what isn’t working. Once you are able to determine the results from examining your KPI, you can make the important adjustments to fine tune your sites effectiveness.

KPI’s may require more analysis than meets the eye. You might want to enlist the services of a professional digital marketing specialist. Sometimes it’s just a matter of interpreting your current data, and other times actual experiments might need to be setup to measure cause and effect of incremental changes. Professional digital marketing consultants with the right tools can even do a Competitive Analysis on the KPIs of direct competitors in your industry.

For further information about the WSI Opportunity

Digital Marketing Success Story: Wall Street Insititute

Posted by trinda On May - 10 - 2011
The Wall Street Institute started its business of providing English lessons in a very small office in Bogota, Colombia. They quickly decided to have an active online presence, aiming to develop a website, a massive email-based campaign and a comprehensive digital marketing strategy.

A WSI Consultant based in Colombia developed the entire online campaign and the site for them.

After only 60 days of digital marketing efforts and activities, the Wall Street Institute received a phone call from a very large oil company which employed almost 20,000 people! Wall Street Institute met with the oil company and they were selected to teach English lessons to their large group of employees. With a client of that size and caliber, Wall Street Institute definitely started their business on the right foot.

Wall Street Institute personnel said that if they were planning to pursue an appointment with the management from this oil company before they had established an online presence, they never would have been given the chance to talk. Here, a strong digital marketing strategy undeniably made the difference between a failure and a success story.

WSI’s unique Internet franchise opportunity was mentioned in yesterday’s edition of USA Today – Franchising Today in an article discussing success stories of individuals who have successfully transitioned from unemployment to franchising.

While much of the world still struggles with soaring unemployment rates, more and more professionals are discovering the endless benefits of investing in a franchise! WSI digital marketing franchisee, Paul DeBernardi, outlines how franchise ownership has offered him valuable support.

Before opening his WSI Internet franchise in the summer of 2010, Paul found himself laid off from two separate Internet securities companies within only one year.

“I wanted to be in charge of my own destiny and not be at the whim of a corporate layoff, continually starting over and trying to prove myself in new organizations,” said DeBernardi. “Franchising made sense to me for all the obvious reasons when compared to starting a business from scratch.”

Read the entire article here.

For further information about the WSI Opportunity


The momentum, of the WSI Master Franchise program is definitely not slowing down any time soon! Earlier this month, WSI expanded its online advertising services across France with the opening of another WSI Master Franchise Office.

This particular office will be located in Epone, France and operated by WSI Consultant Gilles Dandel and his team. Gilles is already a successful digital marketing veteran and has owned a WSI franchise since 2006. So needless to say, we are 100% confident that local business in France will see a significant spike in profitability through online marketing!

The Promising Digital Market in France

WSI is extremely excited about this new venture in this region! Considering that Internet spending in France will reach €​1,882 in 2011 [ref. ZenithOptimedia], WSI’s presence and advanced digital marketing solutions is precisely what local businesses will be looking for. Gilles and his team of marketing experts is set to educate businesses on the importance and future of the digital marketing arena, while also seizing opportunities to expand the WSI brand’s presence in the region.

As the region’s Master Franchisee, Gilles and his team will be committed to:

  • Developing a network of WSI Digital Marketing franchisees
  • Providing ongoing training & support programs to help the new franchisees succeed
  • Provide local businesses with advanced digital marketing services, like online lead generation, SEO, PPC advertising, social media optimization, content marketing and brand reputation management

Congratulations to Gilles and his team for earning this outstanding opportunity!

The WSI Master Franchise program is an opportunity that is entirely unique to any other offering in our industry. And with that said, we’re actively recruiting only those individuals who possess a true entrepreneurial spirit, with a knack for marketing and genuine interest in helping local businesses increase profitability. Visit our site to learn more about the outstanding potential and benefits with the WSI Internet Franchise Opportunity.

For further information about the WSI Opportunity

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